Samsung Marketing Plan Essay

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Samsung is a South Korean electronics Company that sells phones, laptops, computers and TV. They are a business that work in the private sector, they have no government input. Samsung design and makes their own products, this can include, Samsung wave, Samsung Galaxy launched, Samsung

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

The South Korean giant, Samsung, is known as a renowned manufacturer for a multitude of high quality products, ranging from home appliances (e.g., refrigerators, microwaves, washing machines, etc.) to entertainment-based appliances (e.g., televisions, tablets, phones, etc.) demonstrating a wide market strategy across a variety of differentiated segments. Their ability to produce additional products such as memory processors, graphic cards, and more, has also led them to become suppliers for many companies including other competitors such as Apple and Sony, leading to their overall sustainability.

For more than 70 years, Samsung has been dedicated to creating a better world through different businesses that now span advanced technology and more. Samsung leads the global market in high-tech electronics manufacturing and digital media.

Samsung Group is an international corporation company from South Korean. It develops variable business areas such as food processing, electronics, textiles, securities insurance and retails. Especially, electronics like mobiles, laptops, televisions and semiconductors become the main source of their income in the global market. In 2010, Samsung Electronics becomes the largest information and technology organization in the world.

Samsung Group is a South Korean Multinational Company. Headquarter of the Samsung Group is in Samsung town, Seoul. In the beginning, Samsung was a small trading company and now it has evolved as a world class corporation. The group businesses in several sectors like digital gadgets, semiconductors, advance technology, Finance, Hotels, Constructions and many more. The inventions and the perfect value chain made them the leader in these businesses.

Samsung competes in a variety of industries and as such are a conglomerate, however in this case we must analyze one of Samsung’s many divisions, Samsung Electronics, which competes in the smartphone industry.

Samsung is an immensely profitable company that last quarter generated approximately $7 billion in operating profit — and that was a bad quarter for the South Korean consumer electronics company. However, industry observers and investors alike tend to be very forward looking and there have been some very troubling trends in the company’s mobile business.

Samsung vision is to be constantly innovating technologies, products and solutions to inspire communities around the globe. Since its beginning Samsung has grown to be a global information technology leader that manages more than 200 subsidiaries globally. Samsung has its full commitment in innovations, it has adopted a multi-pronged approach that links to: global consortiums that helps resolves important issues, top universities that creates value for the potential future, synergy with equipment and materials vendors, to better control manufacture and quality, and overseas research centers to increase its volume of research and development operations.

In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but

While the Samsung had become more familiar and more favorably regarded among consumers, it still carried many strong associations with the company’s past, when Samsung’s consumer product line consisted primarily of low-to mid-range products sold at affordable prices via a