Samsung Marketing Strategy

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

The industry has enjoyed global market over the years, thereby providing adequate markets for the products. This owes to the age of globalization that has facilitated the spread of civilizations to different places throughout the world. Diverse nature of the industry provides more opportunities as companies can enlarge their cope to cover areas such as production of toys, books, movies etc. It therefore gives option for companies who can exploit this aspect by enlarging their scope. This enhances profitability of the industry. The technological era gives the industry an edge because firms can enhance their efficiency and effectiveness through the use technology in production and marketing of the products. The cost of production and advertisement is kept low and this makes the industry substantially prescribe low capital for new entrants (Kang, Heo, Choi & Lee, 2014).

Indian consumers have become very brand conscious with the introduction of many stable products in the country.

The booming economy and burgeoning development has made India more accessible to the world in-terms of tourism, business growth and quality of life for its citizens. Influences from North America and Europe and funding by the government has provided cities and towns all over the country with supermarkets, Walmart, that contain products from all over the world, mega shopping malls with the latest designer clothing such as Tommy Hilfiger, Louis Vuitton and many others, modern restaurants, bars, and clubs such as KFC, Subway, McDonald’s etc... In addition, people have more money to spend, especially the growing middle class as the economy has grow rapidly since the late 90’s. I was surprised to witness, people of every ethnicity purchasing automobiles, high end

Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed

Samsung was founded in 1969 in Suwon, Korea. Since then it has become a global leader in information technology, with more than 200 subsidiaries under its belt. The firm deals in electronics ranging from televisions, refrigerators, monitors, washing machines, tablets and smartphones. Moreover, Samsung provides electronic components, for instance, non-memory semiconductors and Dynamic Random-Access Memory (DRAM). Even though the company has been rocked with misfortunes in its mobile telecommunication platforms, it promises quality products and services that lead to better and smarter lifestyles. The company is at the forefront of championing for ground-breaking innovations true to its mantra and vision 2020 of ‘Inspiring the World, Creating the Future’ (Samsung Electronics, 2017).

Industry pioneers are generally organizations that have exceeded expectations in innovative work (R&D) and advertising capacities nearby their operational abilities, using the data accessible to them to create items that interest to their intended interest group and convey to their customers in an opportune and pertinent way. “Founded in 1938, Samsung is one of the industry leaders in a multitude of industries from power generation through to smart phones” (Kovach, 2013).

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

To put the ideologies of Open Innovation into action, Samsung adopted a unique approach that involves

SAMSUNG is preparing to launch a new multimedia Smartphone- SAMSUNG GALAXY-S in a maturing market. Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and others “GALAXY-S” can compete because this product offers a unique combination of features at a value-added price. SAMSUNG is targeting specific segments in the consumer and the business markets, taking advantage of opportunities

The world monetary circumstance had been moving toward the low financial development since the Lehman Brothers Holdings inc. crumpled in 2008. The present time is a time of rivalry where lawful

In an international environment, firm internationalisation is required to compete with other firms. According to Bartlett and Ghoshal (1988), a firm able to control and manage their operations upon expansion will have more chances of success.

coherent marketing strategy is one of te most important things that a company should develop for the launch of each individual product in its portfolio. It sould be taken care of that these srtategies are compatible and support the firm’s overall objectives.

“Promotion covers a variety of techniques used by an organization to communicate with its customers and potential customers”. Bellow will discuss about Above-the-line promotions and Bellow-line-promotions.

From the three main activities, Samsung Electronics is the one that can compete with other leading brands. Initially that making Samsung’s products are on the rise is the development of 256K dynamic random access memory (DRAM) computer chip and a VLSI (very large scale integration) version of the 64K DRAM chip. By the turn of the millennium, the company’s successful introduction of leading-edge products such as mobile phones, MP3 players, digital televisions and personal digital assistants (PDAs).