Samsung Mobile Phone Marketing Strategy

2077 Words8 Pages
Samsung Mobile Phone Marketing Strategy Author's Name Author's Affiliation Table of Contents Samsung Mobile Phone Marketing Strategy 1 Introduction 3 Significance of Marketing Strategy 3 Introduction of Samsung 4 Marketing Techniques used by Samsung Mobile 4 Market Segmentation by Samsung 4 Geographical Presence 4 Demographic by Age 5 Demographic by Sex 5 Demographics by Profession 5 Psychological Clause 5 Statistical Analysis 6 Marketing Mix 7 Product 7 Price 7 Promotion 7 Place 8 Positioning 8 Competitive Advantage 9 References 10 Introduction Significance of Marketing Strategy With the changing trends and increased globalization, marketing has become an important feature for every organization in order to survive in this competitive world. This is something that every business needs in order to flourish no matter how big or small it is. It has been found lately, that in certain cases business owners are hesitant to set up an actual marketing strategy because of the lack of knowledge about the techniques of setting up and establishing a successful marketing strategy (Samli , 1992). Marketing is done mainly with the intention to generate huge amount of profit. A marketing strategy is something that every business needs no matter how big or small it is. Few important points that need to be considered while setting up an effective marketing strategy are: deeply and thoroughly studying and evaluating the business and its target audience. Then design a
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