Samsung Order Cycle Essay

Over the past 20 years Samsung changed from a low-cost original equipment manufacturer to a world leader in research and development, marketing strategy and design. It is clear that this article was written to tell the readers about the background leading to the success of Samsung today.

Relationship of the company and the customers does not stop there however, in fact it goes beyond the time transaction is made and outside the store, after sales services provided for the customers in-case they are dissatisfied by the product or maybe they want to ask a few question about the phone they even provide assistance for those who thinking to resell their old Samsung phone and trade it with new one with half

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Through figure 18, 78% of respondents agree that Samsung mobile phones have excellent customer service (e.g. convenient repair location, reasonable repair charge) while 11 respondents which is 22% of them do not think so. Users can return their phone to any branch warehouse or Samsung centre for repairing and claim their damage phone under warranty period. Samsung mobile phone users can search for the Samsung store near them through browsing www.samsung.com.my and search for store locator (Appendix 26). Thus, the user can go to the Samsung store which nearest to them and get the service in the shortest time. If they are unable to go service centre, they can call service for technical support through email, life chart and phone call.

Samsung desires to be the leader in technological development and standardization in the global networks. In their DS Division they want to be produce differentiated products and to maintain their number one position. With it’s success in the electronics business, Samsung has been recognized globally as an industry leader in technology and now ranks as a top 10 global brand. Also, in 2014, Samsung had the opportunity to be by Intrabrand’s “Best Global Brands 2014” report as number seven.

Could be a aggregation that has been steady growing throughout the accomplished decade. The followingreport can recommendation samsung advance the advance that has been enjoyed within the past, with a strongemphasis on the advance of the all client consumer goods and variable divisions. By allegory customersand what they require, ways will be devised on however samsung will access their allotment of themarket. What is more, by comparison samsungs strengths and weaknesses thereto of thecompetition, opportunities will be articulary and capitalised on.samsung entered into indian bazaar with its technologically avant-garde household appliances. Butwhen it entered in associate indian market, it had to face actual boxlike antagonism and still it‘s adverse toughcompetition, however currently it's

Samsung Corporation has experienced a big loss to the market for instance by introduction of cheap made Samsung Chinese phones and accessories across the market. The introduction has led to the failure of the market of products thereby reducing the amount of revenues. The process has decreased the sustainability across the market therefore a huge impact on the supply chain of the

The dealers of Samsung Electronics keep the customer informed about new technology advancements, service options and various cost-effective measures. Dealer expertise is sharpened in Samsung’s mandated certification courses and Samsung supports its authorized dealers and their sales persons with product training, deployment, professional and installation services.

Amongst the best companies in the world, Samsung and Apple are ragged as the two best companies due to their innovations in their ways of work. Their productions include the latest smart phones and iPhone produced by Samsung. In addition, Samsung is considered to be the leading company in the production of the Samsung smart phones. The apple organization is best known for the production of the best computer worldwide. It is a company that started the production of personal computers, other related software products and other consumer electronic products such as the MP3 players. Since its foundation in 1976, Apple has been a pioneer that has faced many challenges, despite the advantages. Samsung electronics’ evolution from a fledging company within a developing nation, to a powerhouse global leader and technological innovator has attracted much attention from academicians and journalists. As a result, numerous articles have documented the transformation, mostly from Samsung, in-house researchers, journalists and some scholars as well as a few Korean scholars. The situation, challenge, opportunity and problem of these two companies can be compared.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

The supply chain Logistical system has performance cycles that is the fundamental unit for integrated logistics across the supply chain. Second, the performance cycle structure of a supply chain that is concerned with customer relationship management, manufacturing, or procurement. However, considerable differences exist in control that an individual firm can exercise based on the specific type of performance cycle. Third, regardless of how vast and complex the overall supply chain structure, essential interfaces and control processes must be identified and evaluated in terms of individual performance cycle arrangements and associated managerial accountability. The objective of logistics in all operating areas is to reduce performance cycle uncertainty and the dilemma is that the structure of the performance cycle itself, operating conditions, and the quality of logistical operations all randomly introduce operational variance. The performance cycle illustration is based on finished goods inventory delivery and time distributions as it reflect operational history for each task of the performance cycle.

This paper is about Samsung’s Electronics marketing strategy with cell phones and tablets. Samsung was a let starter in the business can get over disadvantages and putting themselves in a good position as a world wide brand. The phone business is massive in size, it is a quick paced world where products are always on demand for bigger and better quality.

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.