Samsung Organizational Change

3094 Words13 Pages
MBA 653 – Organizational Development & Change


Submission to: Dr Dianna
Canadian University of Dubai

Ronak S Aswaney, 111300641
Sultan Ali Eisa AlKendi ; 112300080
Saif AlShamsi ; 104300027
Ahmed Al Mazrooci ; 103300187
Faisal Alali ; 111300115


Report focusing

1. Background of the Organization & Change a. Brief history of the company b. What was the Organizational context for change? c. Why was the change initiated? d. Who were the stakeholders?

2. Culture of the organization e. What was the original culture? f. Had it changed? g. How did it help of hind the change effort? h. How robust and or adaptive was it?
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Total assets of the group grew 12.6 times to $124.3 billion.
Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Organization Culture Change

Change – (Pre-1987 vs. Post-1987) * Samsung Electronics * In 1969, Samsung Electronics was established. * 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. * This was the beginning of several changes within Samsung! * Lee ‘s insightful vision and the introduction of the “New Management” in 1993 acknowledged the need to transform management philosophy in order to keep up with the rapidly changing global market/economy. * “New management” implementation began by encouraging employees to first make changes within themselves, striving to care more for others and to behave ethically. * The “new management” encompasses intellectual capital, organizational creativity, technological innovation & employee empowerment. * More recently in 2000, a “Digital Management” approach was adopted to ensure that Samsung maintains a
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