Samsung Organizational Change

Samsung Group is a South Korean multinational conglomerate company which headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses under Samsung brand including Samsung Electronic which is the world largest electronic company. It is one of the world’s largest conglomerate with an annual revenue of US$ 220.1 billion in 2010.Samsung has been the world’s most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Electronic has proven to be the one of the most prestigious technology company by launching of the first 3D TV in March 2010 at a New York event and partnered with Dreamworks Pictures and this had a major impact on the

For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media (Samsung Official Website).

We would like to express our sincere gratitude to Prof. Meeta Dasgupta for giving us the opportunity to do this project. It has helped us gain insights about the turnaround strategies. We would also like to express our gratitude for her guidance throughout the project. She provided us with her constant supervision and inspiration.

Samsung has been dedicated to making a better world by reaching a diverse range of businesses involving advanced technology, skyscraper and plant construction, finance, hotels, and more. Samsung is known for their flagship company, Samsung Electronics, that now leads the global market in high-tech electronics manufacturing and digital media. This company is well known around the world.

Samsung Company: Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Those competencies for creating innovative items and enhancing market effort. To attain this, we need aid upgrading the competitive edge the competitive edge of our business by reorganizing our production network, strengthening our R&D department, and expanding our high-end product line-ups. Moreover, expansion profitability, we are additionally contributing to the improvement of premium appliances in the side-by-side refrigerator, cooling system and washing machine segments, same time underscoring our duty on personal satisfaction. As a business sector leader company committed to continually strengthening their competence in both the built-in appliance and home network markets.

Established in 1938, Samsung is one of the business pioneers in a huge number of ventures from power generation through to advanced mobile phones (Kovach, 2013). Each of their specialty units hold fast to a similar vision of turning into the favored provider of items or potentially administrations to their customers, yet the strategies used to accomplish this vision are custom-made to suit the particular market concentrate, in this way showing the flexibility of the organization.

Samsung expanded their market share by building a brand name that people relates with quality and innovation. The Samsung

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung has most of its production dependency on sociology, as it is a common threat into firms although it looks into consumer behavior which is what consumer’s needs and wants are. As fast as consumers taste changes to another developing product, it is a huge threat for Samsung as it also needs to change its products towards consumer tastes. Samsung is basically a family maintained to be multinational firm and it is. Samsung provides its products to all over the globe, at few regions it may not as there are conditions such as trade restrictions or a minimum of it. Samsung has needed to modify its products to the quick changing customer tastes and preference in the different markets where it runs and works more

Samsung is a multinational conglomerate organization with it headquarters based in Samsung Town, Seoul in South Korea. The company is the largest conglomerate in the whole of Korea and is a combination of affiliate business and a number of subsidiaries. However, all the affiliate businesses and subsidiaries share the same brand name, Samsung. The company was founded in1938 by an individual known as Lee Byung-chull (Lee, 2006, 18). The company started off as a trading company, and over the next three years the company had made a tremendous success. The company had now diversified and ventured into other business including insurance, securities, textile, food processing, and retail activities. However, the breakthrough for the company was in the 1960s and 1970, when the company ventured into the electronic industry and shipbuilding and construction industries respectively. However, the founder of the company met his death in 1987, and the company had to undergo some changes. In this essay, the discussion revolves around Samsung and the strides the company has made since its formation.

The article describes the rise of South-Korea's most profitable company Samsung, who rose to the top by experimenting, taking risks and being open to new ideas and innovations. In order to compete in the international market they drastically changed their fundamental organizational structure to the core.

Samsung is a leading smartphone maker in the world and is a South-Korean multinational aggregate company embraces numerous subsidiaries and affiliated businesses. The company is headquartered in Samsung town, Seoul and was founded by Lee Byung-chul in 1938 as an exchanging organization. The company has expanded itself in the areas including food processing, textiles, insurance, securities and retail during the last 30 years. The company entered into the electronics business in the late 1960s and advanced as a brand providing quality products such as washing machine, television, mobile phones, laptops et cetera. In the present period Samsung has its finished focus on its cell phones that is most honorable item in the business and with the headway of innovation the brand has differentiated its item scope of cell phone from the lavish ones to the moderate value ran PDAs.(Wikipedia, n.d.).

1.1. Background The Samsung Group was founded by Byung-Chull Lee in 1938, in Taegu, Korea, as an exporter of dried fish, vegetables and fruits. Byung later established flour mills under the name Samsung, which means three stars in Korean language. He also produced confectionery machines in this period. In 1951, Samsung Moolsan, a holding company, was established which later

Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.