Samsung Phone Assignment

1. The public relations crisis I'm using is Samsung's issue with the Galaxy Note 7 catching on fire. In September of 2016, users of the Galaxy Note 7 noticed their phones were catching on fire. Their initial move was to return the phone to the provider they purchased the phone from because the battery was overheating. The fires continued with the replacement phones and then Samsung decided to recall all of the Galaxy Note 7s.

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Samsung Galaxy S series is a high-end Android smartphones introduced in June 2010 (Samsung Galaxy S, 2017). The Samsung Galaxy S series are designed to targets a very wide range of consumers ranging from day-to-day usage to industrial standard equipments. The Galaxy S series offered many functionalities and capabilities to appeal to customers in teenagers to early adults age between 14 to 25 as they are mostly technology savvy (Phillips, 2013). For the age group between 26 to 50, Samsung’s target market as a new technology with multifunctional and portable to help access crucial data on the go while offer the ability to communicate with their colleagues and families. Samsung

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

The first cell phone call was made on April 19, 1973 by Motorola employee Martin Cooper, since then cell phone have been getting more innovative and enhanced as times passes . When the cell phone was first manufactured I don’t think Martin Cooper, had in mind what wild, astounding, idea he had brought to the light, and how much the cell phone would evolve over the years. The two powerhouse companies responsible for most of the cell phones that are circulating around the world are Samsung & Apple, these two companies history with each other don’t date back that far, but they have sued, and tried to outsmart each other numerous amount of time. Over the years of the Samsung vs Apple have sued each other for an amount of money over a billion dollars, and lawsuits stretching across four different continents just to keep company safe, and free of copycats. The two backgrounds of the company are very different and started during different periods of time, Samsung which was originally called Sang hoe was founded in 1938 by a big landowning family by the name of Lee Byung-chull, and the apple started in 1971. Samsung they started as a small trading company with forty some employees it was originally located in Su-Dong, they mainly dealt with groceries being produced in and around the city, they even produced their own noodles. This company seemed to have a good beginning, selling groceries and having their own home made noodles. It was when in the 1960’s Samsung shifted their

A phone isn’t just a phone anymore. There are over 128 million people with smartphones in the US; so you are bound to see one anywhere you go. Technology is changing and advancing so fast that, it seems someone is always releasing the new and most advanced must have item. Two of the most popular smart phones are the Apple iPhone 5 and the Samsung Galaxy III. These smart phones have amazing similarities and abilities but also have stark contrast. These companies are constantly competing for new customers and for that reasons it can be difficult to decide which phone best suits your needs and lifestyle.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

With its smart phone Samsung has achieved a status symbol for its customers. It gives good and fast services. Thus in the marketing mix of Samsung the product portfolio is one of the strongest point of it.

The more desirable the cell phone became from the bonus features added to it, the more popular it became and its increased popularity after a while had half of the nation owning one. With featured-filled cell phones that are out nowadays with its size being so convenient to have anywhere, anytime, and anyplace, we lessen the need for anything else except the essentials such as food, water, and shelter. That attachment to a device that seems so necessary and convenient thus creates an unselfconscious bond and connection with it that

The smartphone industry is a very up and coming place. In the US, more than 77% of adults own a smartphone (Smith). There are many different kinds of smartphones. They can vary in shape, size, color, and brand. Two of the largest brands of smartphone are Samsung and Apple. They make two of the hottest phones on the market right now. Just recently Samsung made the Galaxy S8, and Apple came out with the iPhone 8. Both phones are reported to be top of the line. Both being high-end devices have many similarities, but they also have differences that set them far apart from each other.

The result we get from figure 16 is they purchase Samsung mobile phone is due to price, quality and design but most of them purchase Samsung mobile phone is because of the price. From our results, there are 34 % which is 17 respondents said that they choose Samsung mobile

In addition to the cost, customers and the companies that create smartphones, focus on the quality of the smartphone. Quality consists of numerous factors such as the camera quality, screen resolution, sound quality, microphone quality and so

They always have new accommodations within the phone and usually come out with new accessories. When new phones are introduced, millions of people stand in lines in hopes of purchasing them. People become addicted with all the new features and they have to have their hands on the phones right when they are released.

Does anybody know the distinction Furthermore similitudes between a iphone What 's more Samsung phone? i wonder the thing that they are. Camwood anybody help me for this please? great I’m setting off to assistance Also educate you the thing that they are though Any individual doesn’t think.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product