Samsung Reflection Paper

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

In today’s world due to globalization, change is constant and innovation is very important for a company’s survival. And Samsung have done that for 70 years, they set their sights on the future, predicting market needs and demands so that they can achieve long term success.

• Samsung has set up production plants in low cost areas, which are subject to ample political and economic instability. These instabilities can have an impact overall company it the crisis gets unmanageable.

Samsung is a company that has been very successful in implementing the change they needed. They followed a step-by-step approach looking into internal and external factors that could affect it. Samsung did a great job identifying the external factors by knowing their competitors, the market requirements, and the global economy. Based on this, internal changes were triggered to achieve their strategy and goals. The success in the company was a clear outcome of the well managed change process.

South Korea became a leading producer of microchips, and had an important share in the world markets with electronics, machines, and cars for consumers. Samsung accounts for nearly ⅕ of South Korea’s GDP, which has stirred much controversy overseas. In any other country, Samsung would simply just be a multinational corporation. However, because of the size of South Korea, Samsung acts as a more controlling behemoth than anywhere else. Aside from engineering the world’s best selling smartphone, Samsung builds roads and oilrigs, operates hotels, amusement parks, and even sells insurance. Amsden describes the elements that are essential to development are as follows; “a skilled labor force, salaried management, production know-how, and project execution skills” (105). Samsung quickly transformed from a company that exported fish and vegetables in 1938 to a multinational corporation, because they understand the necessary elements for development as explained by

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50

Samsung Electronics Co., Ltd. (Samsung Group or "the company") is a specialised group, with a wide range of operations in sectors such as financial services, chemicals, electronics and infrastructure. Samsung 's headquarters is in Gyeonggi-do, South Korea and had around 286,284 employees as of December 31, 2013. Samsung is a global company and operates through about 30 subsidiaries and other affiliates across Asia, Europe and the Americas (Market Line, 2014). Samsung has 124 offices and facilities in 56 countries globally (Datamonitor, 2007). Samsung has a strong focus on Research and Development (R&D) and innovative ideas - this allows them a competitive advantage by enabling Samsung to launch new inventive products that enhance market share and revenue (Market Line). This report will focus solely on the mobile phone industry and the environmental drivers that impact Samsung and discuss the company 's responses to these factors.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Initially Samsung used to develop chips, devices and equipment’s for other companies. People working in the organisation were concerned about manufacturing the product instead of marketing the product. To transform Samsung from a cheap Original equipment manufacturer (OEM) to a high value added product provider, Samsung had to develop strong brand power for which they required repositioning through an increased emphasis on marketing.

Samsung has several competitive strength which has allowed the company to become the leader in many markets (Kotler, Keller 363). Their first strength is utilizing an abundant portion of their revenue towards R&D. Spending 40 billion dollars has empowered Samsung to grow their organization by innovation (Kotler, Keller 363). These innovations provide Samsung with a pioneering advantage. For instance, they were the first company to launch a “cell phone with an MP3 player”, (Kotler, Keller 363). In each of their innovations, Samsung has benefited immensely and helped strengthened the organization. Moreover, this research helps the company to prepare for the future and helps combat the inevitable market decline. R&D assists in forecasting future demand and future needs. They can assess the current trends and make judgments about what is to come. Thus, they can determine what products need to be modified by assessing which products are declining in their life cycle. However, R&D is not the only competitive strength Samsung has. Being the “global leader in making both the components for electronic products and the actual devices sold to consumers” has provided Samsung with a large competitive advantage. Essentially, Samsung is able to control their competitor and shape their competitive environment through the types of components they create and the prices they sell it. Likewise, these components significantly help Samsung. Having complete authority of their supply chain and manufacturing process allows Samsung to maintain lost costs, cater to several needs, make alterations quickly, and swiftly develop products new products (Kotler, Keller 363). This process makes it easier to create modifications and stimulates demand. This is especially helpful when the product market begins to decline. In general, the main competitive advantage here is Samsung is able to monitor the product’s entire processes, which makes it easier to innovate and stimulate growth. Furthermore, considering Samsung’s well established and trusted brand name, any new innovation they launch is much more likely to be accepted because consumers already know, love and trust their brand. Samsung is the triple threat, they are innovators, they have

In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.

Based on the articles that I’ve read up on , I’m going to talk about Samsung . Samsung is one of the world’s largest information technology company which has a very powerful influence on South Korea’s economic development . Samsung company produces some goods like , TV , Phone , computer and more . One of Samsung’s most successful products are its smartphones which has significantly dominated the world’s mobile phone industry . Samsung is currently one of the best smartphone in the market . Samsung electronic was found and made in 1969 as a unit of Samsung group . The unit was set up as a method for getting Samsung into the advance TV and customer hardware industries . By 1980 , samsung was assembling , transporting , and offering variety