Introduction
This reflection is about „The Paradox of Samsung’s Rise“ written by Khanna, T. Song, J. and Lee, K. published in The Globe in 2011 pp. 142-148 and the challenges Samsung overcame to become a successful company over a brief period of time.
Samsung’s History
Over the past 20 years Samsung changed from a low-cost original equipment manufacturer to a world leader in research and development, marketing strategy and design. It is clear that this article was written to tell the readers about the background leading to the success of Samsung today.
Samsung’s Strategy
The first cause is the integration of Western business practices into their own Japanese practices, so Samsung would not only be successful in Japan, but in the Western
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Another advantage of this article is that it is well written, in a neatly structured way, while using clear language and maintaining the reader’s attention. After reading the article the reader will have a better view of the success of Samsung, which strategy was used and how Samsung executed this strategy. Enough background information about Samsung is provided to help create a better general understanding of the company. This article also clarifies that if a business wants to be globally successful, it has to adopt various divergent practices. Therefore, this article is relevant to the content of introduction to international business as the international problems which Samsung faced are explained alongside the solutions. Furthermore, this article is quite recent (2011) and is about emerging economies, which is still current in our global economy. Another aspect is that the authors added extra information such as images with useful content clarifying the combination between the Western system and the Japanese system. Unfortunately, the article also has a few aspects which were not as satisfying. To begin with, nearly all the content discussed in the introduction is covered in the following text, which is great. However, there is not much more information about the paradox of Samsung’s rise discussed in the text after the
Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.
South Korea became a leading producer of microchips, and had an important share in the world markets with electronics, machines, and cars for consumers. Samsung accounts for nearly ⅕ of South Korea’s GDP, which has stirred much controversy overseas. In any other country, Samsung would simply just be a multinational corporation. However, because of the size of South Korea, Samsung acts as a more controlling behemoth than anywhere else. Aside from engineering the world’s best selling smartphone, Samsung builds roads and oilrigs, operates hotels, amusement parks, and even sells insurance. Amsden describes the elements that are essential to development are as follows; “a skilled labor force, salaried management, production know-how, and project execution skills” (105). Samsung quickly transformed from a company that exported fish and vegetables in 1938 to a multinational corporation, because they understand the necessary elements for development as explained by
Samsung is a company that has been very successful in implementing the change they needed. They followed a step-by-step approach looking into internal and external factors that could affect it. Samsung did a great job identifying the external factors by knowing their competitors, the market requirements, and the global economy. Based on this, internal changes were triggered to achieve their strategy and goals. The success in the company was a clear outcome of the well managed change process.
This tale, like many others begins with a human being(or at least that’s what i'm assuming). The human being question was of youngish age, whose name isn’t really important. The human being which from now on i’ll be referring to as Hue did something amazing. So amazing in fact that Hue almost didn't believe it himself/herself. This incredible deed was so unbelievably exceptional that no one in remembered history would ever match up or compare to what had just transpired. Now you might be asking to yourself, what he could have possibly done to have such an exorbitant prologue. Well you're about to find out.
How does our response to fear determine our outcome in the end? Everyone reacts to fear in different ways, whether you run away screaming or try to face your fear. People also react differently to each situation of fear, such as a fear of haunted houses, heights, spiders, etc. Even though people can’t help responding the way they do, we know some responses can better for us in the end.
Samsung "believe that crises are opportunities for innovation and that change is about action. It takes a different kind of strategy to navigate tough economic times and become one of the world 's leading companies." (Farhoomand, A and Yiu, E, 2013).
Samsung has several competitive strength which has allowed the company to become the leader in many markets (Kotler, Keller 363). Their first strength is utilizing an abundant portion of their revenue towards R&D. Spending 40 billion dollars has empowered Samsung to grow their organization by innovation (Kotler, Keller 363). These innovations provide Samsung with a pioneering advantage. For instance, they were the first company to launch a “cell phone with an MP3 player”, (Kotler, Keller 363). In each of their innovations, Samsung has benefited immensely and helped strengthened the organization. Moreover, this research helps the company to prepare for the future and helps combat the inevitable market decline. R&D assists in forecasting future demand and future needs. They can assess the current trends and make judgments about what is to come. Thus, they can determine what products need to be modified by assessing which products are declining in their life cycle. However, R&D is not the only competitive strength Samsung has. Being the “global leader in making both the components for electronic products and the actual devices sold to consumers” has provided Samsung with a large competitive advantage. Essentially, Samsung is able to control their competitor and shape their competitive environment through the types of components they create and the prices they sell it. Likewise, these components significantly help Samsung. Having complete authority of their supply chain and manufacturing process allows Samsung to maintain lost costs, cater to several needs, make alterations quickly, and swiftly develop products new products (Kotler, Keller 363). This process makes it easier to create modifications and stimulates demand. This is especially helpful when the product market begins to decline. In general, the main competitive advantage here is Samsung is able to monitor the product’s entire processes, which makes it easier to innovate and stimulate growth. Furthermore, considering Samsung’s well established and trusted brand name, any new innovation they launch is much more likely to be accepted because consumers already know, love and trust their brand. Samsung is the triple threat, they are innovators, they have
By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .
Western importers sought cheaper manufacturers and found them, indeed, in China whose currency was depreciated relative to the dollar. The report will address the corporate re-alignment by Samsung in order to ride out the economic filtering of the region in which it was operating. [1] Entry Mode and Rationale behind Choice Pre-1997 Asian Economic Crisis: Initially, in 1992 Samsung adopted the strategy of a wholly own subsidiary (WOS) as the mode of entry into China. Samsung opted to expand its production of consumer-electronic good in China as a WOS
A COMPARATIVE STUDY OF BUSINESS STRATEGIES BETWEEN KOREA AND JAPAN: A CASE OF ELECTRONICS ITEMS BETWEEN SAMSUNG AND SONY CHOONG Y. LEE * *Daniel Froes Batata, Ha Sook Kim, Gladys A. Kelce College of Business, Pittsburg State University, Pittsburg, KS 66762, U.S.A. ABSTRACT Sony, one of the world‟s most prominent companies in the electronics industry from Japan, has dominated the markets from all over the world for a long time since 1970s. Over the last decade, however, it has faced challenges to maintain its growth. Although sales levels have been relatively steady over the last decade, its profitability has gone from approximately eight to almost zero percent in 2009. Concomitantly, Samsung Electronics from Korea has successfully overcome
In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but
Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.
Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.
Each reader if effected differently by the texts they have the opportunities to study and to each the most influential authors and texts will vary. Throughout the study of the school year and the many texts represented in the curriculum several can be seen as exemplar texts which have made an important and lasting impact on society and literature. In consideration of this fact, five texts stand above the rest including The Iliad, Plato’s Republic, Beowulf, Paradise Lost, and A Modest Proposal. Each text influenced the world after it was written and continues to be taught in great detail, separating it from texts of lesser importance. The emphasis of these texts throughout the curriculum is clear and continuously these texts and their authors reemerge in other works of literature. However, the influence and importance of each text can only be determined by the readers as they are the ones to feel the effect. It is these five previously mentioned texts that possibly have had the greatest impact on the culture, history, and literature of not only their geographical locations but on the world as a whole.
Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.