Samsung SWOT Analysis

1582 Words Apr 28th, 2014 7 Pages
Dr. Messina
GMBA 651
Mar 28, 2012
Samsung SWOT Analysis Case #7

1. What are some of Samsung’s greatest competitive strengths? Samsung’s greatest competitive strengths are its innovation, and ability to produce a product at a fast pace. Samsung allocates a large portion of company spending to research and development in order to stay ahead of the game. Samsung was responsible for producing the first Blu-Ray player, first cell phone with an MP3 player inside, and popularizing the PDA phone. Samsung also created a tablet PC that is Flash enabled. This is a big leap for tablets, and iPad has not even crossed that bridge yet. These innovations are what keeps Samsung growing strong, and the rest of the competitors playing catch-up. Samsung is
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Samsung is so focused on keeping current with trend, it loses sight of it current users. Instead of releasing upgrades to enhance current products, Samsung releases a new phone. There is not enough time to build hype for a new smart phone, it almost catches everyone by surprise. Companies such as Apple, has forums and rumor chat sights about upcoming releases. This is key to building hype around a product, well before it is available in the market. This gives people time to create the need for the product. Movies do this as well. We will see trailers for an upcoming movie well before the release date in order to create that desire and need for the product. Samsung needs to focus on building this hype and not dumping the latest product on store shelves with little to no notice before-hand. Another weakness of Samsung is the product materials. Samsung uses plastic for all of its smart phones and other cell phones. Plastic makes the product feel cheap and poorly constructed. I have compared the construction of a Samsung smart phone to my iPhone 4 and they do not even compare in contraction and feel. The Samsung phones feel bulky and “creaky” when the phone has been used for over a month. The usage of materials can definitely improve to make the product feel of better quality. Samsung is spend a lot of its time and money on what is inside the phone, however when most people go to

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