Samsung Strategy

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

3.1 Specific: Samsung follows a target-oriented simple approach and seeks first mover advantage and enjoys economies of scale. However, Samsung could more its functioning strategy more dynamic. Also, the way Samsung has dominated and swept aside competition in low-end smartphones market, it should employ similar methods to invade market share of the “Others” in the tablet market. This would protect it from its threats of competition and emergence of new

Samsung is a fast follower company. Samsung is a company that does not hold back and because of this it has gotten them in heat with Apple because they were copying their designs. So, Apple sued Samsung and Samsung lost this high-profile case because it was proven that the company was taking Apple’s designs and making it their own. after this They would listen to what the consumers were asking for and seeing what their

From a small export business in Taegu, South Korea, Samsung’s innovative and top quality products and processes has brought them to be one of the world’s leading electronic companies. Lee Byung-chul was the founder of the Samsung and also one of South Korea’s most successful businessmen. Now, Samsung is South Korea’s largest business group that is ran by Lee’s family which is known as a chaebol based company. In the late 1960’s, Samsung entered the electronics industry. In 1980, Samsung entered the telecommunications hardware which caused the facility to be developed into a telephone and fax manufacturing system and eventually became the center of Samsung’s mobile phone manufacturing. From the beginning and to the end, Samsung has reached outside its boundaries, making it successful and continuing to grow and prosper.

Patent infringement is unlawful and thus there is a necessary obligation to avoid it. Samsung was found guilty on 6 of the 7 patent infringement cases and Apple was awarded 600 million dollars in damages from Samsung for the infringement battle, however Samsung essentially won the war. The Samsung brand had become a household name, with a huge percentage of the industry’s consumers loyal to

Following innovation and design strategy Samsung used a management strategy case that explores product design, innovation strategy and strategic planning in changing competitive landscape. While investment in R&D and product design has rewarded Samsung electronics

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

* There different companies who have been in the system for a long time, so Samsung has to work hard in order to be able to compete with them, such companies are Sony, LG, etc.

important reason is that Samsung had to face with a lot of strong competitors such

This paper is about Samsung’s Electronics marketing strategy with cell phones and tablets. Samsung was a let starter in the business can get over disadvantages and putting themselves in a good position as a world wide brand. The phone business is massive in size, it is a quick paced world where products are always on demand for bigger and better quality.

Although it took Samsung some time before getting into the smartphone business, in 2011 the company came in with the introduction of its Android based Galaxy smartphones. The company was still able to catch up more than anyone else to match up with Apple. Instead of recreating Apple’s products the iPhone, Samsung used another dimension to position its product by differentiating with features, larger screens and aggressive marketing campaigns. Samsung was willing to spend more on research and development in order to be able to produce exactly what consumers

The article describes the rise of South-Korea's most profitable company Samsung, who rose to the top by experimenting, taking risks and being open to new ideas and innovations. In order to compete in the international market they drastically changed their fundamental organizational structure to the core.

As being the giants in the mobile phone industry Samsung has a short product cycle so that it can bring new products, with a fast cycle or have a constant new products lined up one after another giving consumers much to choose from and having a greater market grab. They are spending more than 13 billion a year in R&D, which is the largest in the history of cooperation’s.

A lot of other competitors do not deliver what Samsung do but this a great opportunity for Samsung to capture the market before other put their product in the market. Although Samsung trying hard to deliver innovative products but some of them are very expensive and too specific that it is not affordable by the general public, therefore it is question to make the innovative products in a reasonable and affordable price.