Samsung Swot Analysis Essay

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

Over the past decade and a half technology has grown to be a normal, everyday necessity for the average person. One of the main technologies used by people are smartphones, but more importantly two main types of smartphones which are Apple and Android. There is great controversy between the two on which is the better type of smartphone. However, in my personal experience I feel that neither Apple nor Android have the upper hand, but are equal as smartphone companies . Both of these companies products are user friendly, have great warranties, coverages, features, and their products are equally entertaining for the customers.

Samsung is electronic device company that have been found by Lee Byung Chul in the year of 1938 as a trading company. Before it became the electronic based company this company fall into the areas of food processing, textiles, insurance, securities and retail. In the late of 1960s Samsung enter electronic industry and middle of 1970s this company enter construction and shipbuilding industries. However after the death of the founder Samsung have been classified into four major business group which was Samsung Group, Shinsegae Group, CJ Group and Hansol Group.

Each company has some negative points going against them. We cannot take people’s review because it will be bias to one side and will rather state only their side without looking at the facts but we will look at what is common between them. The negative point in Samsung is its huge amount of employees. Samsung has about 430,000 employee. We all know that the profit is equal to the total revenue minus the total cost and that the salary of the

Samsung has long been one of the largest manufacturers of electronics components in the world. The main electronic components include semiconductors, flash memory, chips, hard drive devices, and lithium-ion batteries. Apple, Sony, HTC and Nokia are the main clients for the components. [3]

The Samsung is very known in the market now a days. It compares their product with apple company. They see to it that all the apple product with their feature and compare their product with them. After comparing that, they try to compare them with all the features.

Samsung is one of the largest and most diverse electronic companies in the world. Samsung is a multinational electronics company, originating in South Korea. Its main Competitors are Apple and LG.

Samsung Electronics Co., Ltd. is a South Korean multinational hardware organization headquartered clinched alongside Suwon, South Korea. Samsung Electronics is a part of the main Samsung Group, representing 70% of the total income. It is the world's second greatest information advancement association by income, after Apple. Samsung Electronics has gathering plants and deals systems in 80 nations and utilizes around 370,000 individuals. It is the world's biggest maker of cell telephones and cell phones powered by the fame of its Samsung Galaxy line of gadgets. Samsung Electronics dislodged Apple Inc. as the world's biggest innovation organization in 2011 and is a noteworthy part of the South Korean economy. Samsung Electronics has 144 united subsidiaries from claiming which

Apple and Samsung are two biggest giants in smartphone market. Their competition has been going on from a decade.

Since the breakthrough of the initial Apple and Samsung smartphones, both companies have garnered millions of buyers from all around the globe. According to Sam Mattera of Fool, “ Samsung’s Galaxy brand and Apple’s iPhone are ubiquitous. Combined, the firms produced more than one-third of all smartphones sold globally [in the second quarter

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung Electronics Corp. is one of the world’s major semiconductor manufacturers and is the largest information technology company in the world. SEC manufactures almost all kinds of consumer devices, which include mobile phones, tablets, DVD players, digital TVs, digital still cameras; computers. It also manufactures color monitors, LCD panels, printers; semiconductors such as DRAMs, static RAMs and flash memories. The company, which is the flagship of Samsung Group is also into making display drivers & communication devices ranging from wireless handsets and Smart-phones to networking gear.

Samsung is a market head in creation categories similar to Slim TVs as well as Refrigerators. Although it is the next biggest mobile phone brand in many countries, it guides in the smart phone part in many