Samsung Swot Analysis : Samsung

For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media (Samsung Official Website).

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Samsung is growing at an incredible speed. It proved by time that it is a global leader in technology. To compete and win in the markets globally, they focus on how to attract the best talented persons and how to provide them a corporate culture so that each of them can surpass. Through unprecedented, well-founded products and services; skilled gifted people; a responsible procedure to business and global citizenship; and cooperation with their partners and customers, Samsung is taking the world to unbelievable new directions. One of their beliefs is that when life and technology strike and collide, you'll definitely find a great story. Samsung's philosophy is based mainly on their strong purpose for growth and permanent innovation. Samsung looks for cooperative and creative visionaries to run their companies. By attracting skillful managers and evolving their organization’s culture to support them, they encourage innovative ideas that progress technology, produce new products and improve or upgrade their customers’ everyday lives.

Samsung is an electronic company, that is specially designed for digital appliances. The company provides some Samsung home appliances like televisions, refrigerators, washing machines, microwaves and air conditioners to their customers. This was founded with the belief that any family can have a high-quality appliance in their homes or for their own personal use. Samsung was founded “by Byung-Chull Lee in 1938 in Taegu, Korea the company started as a food exporter in Korea” (Kovach). In 1970s Samsung started selling their first black and white TV and in 1979 Samsung Electronics came out, also Samsung is made up of over 80 businesses that have worked in different markets and Samsung Electronics have operated in over 60 countries. You

Samsung Electronics Co., Ltd or “Samsung” (founded 1965) is a multinational company, headquartered in South Korea, engaged in the manufacture and distribution of electronics and home appliances.

As a small business, Samsung has evolved into a global enterprise extending its business to sophisticated technologies, semiconductors, create skyscrapers, factories, petrochemicals, costumes, medicines, financial institutions, hotels, etc. Distinctive inventions and products have been achieved and have helped to develop these industries continuously. Samsung chose a different strategy in its work compared to other competitors in the Korea

As the cost of product increases, the buyer is unable to come up with the money to buy the product, so the buyer will buy the product in lesser quantity and ultimately affecting the demand of that product. If prices increase, user will try to find the substitute for that product at lower prices and switch to alternative of that product. So, a person can affect the demand factors. For managerial decision making, prime focus is on market demand. Market demand is the aggregate of the quantities of the product demanded by all individual over a specified given time period. Market demand may be influenced by distribution of wealth and income in the community, general standard of living, and growth of the population, age structure/ratio of the population, future expectations, and level of taxation. On the other hand, there is also individual demand which is a single consuming entity’s demand. There are several factors that determine market demand i.e. income in the community, standard of living, price of goods and price of commentary of substitute of a good. Samsung’s phones and TVs are considered as consumer goods. Therefore in electronic industry, the main purpose for purchasing electronic devices is to satisfy some sort of a need. Samsung products are used by the business people in firms as well as by individuals for individual purposes. People often use the TV for

How the Samsung Electronics Company can provide its items on low prices so that its

Samsung Electronics current strategy is Creativity, Partnership, and Great People. The company’s strength is that is has a very high research and development expenditure resulting in one of the strongest patent portfolios among technology companies. Innovation is very important when wanting to succeed in the technology companies. According to BusinessInsider.com, Samsung’s innovation is to keep focus on the market. There is talk that the more a company puts into research and development the more innovation is made. However, Samsung invested in 34 reach and development centers all around the world and the company has spent an estimate of $12.8 billion on research and development alone making the company the 3rd largest amount to be ever spent in the world. By the company spending so much money on research and development it goes along with why the company’s revenue is increasing and why the company can branch off into new ventures. Such as healthcare, fashion, etc.

Samsung is a brand that has grown over the last 10-15 years and is well known for their good quality and innovative affordable products. Samsung has taken risk and made adjustments to become one of the most successful brand globally. Samsung has grown compared to its competitors but as with any company there is always opportunity for improvement. This paper will discuss Samsung entering into the automotive sector to create Samsung first smart car called Smartsung.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.

Samsung is a multinational company with a range of subsidiaries and affiliated businesses, most of them united under the Samsung brand. Samsung has grown from its inception as a small export business in Taegu, Korea to one of the world’s leading electronic companies, specializing in digital appliances and media, semiconductors, memory and system integration.Samsung is a company in flux (Daniel S. 2010). Once the darling of the Android smartphone market, it has struggled to retain its dominance in recent years due to increased competition in the face of market saturation (Lance, W. 2015). The stakes have never been higher, but the risks have never been greater. Apple and Samsung have long been duking it out for the title of king of the smartphone market.

Based on the articles that I’ve read up on , I’m going to talk about Samsung . Samsung is one of the world’s largest information technology company which has a very powerful influence on South Korea’s economic development . Samsung company produces some goods like , TV , Phone , computer and more . One of Samsung’s most successful products are its smartphones which has significantly dominated the world’s mobile phone industry . Samsung is currently one of the best smartphone in the market . Samsung electronic was found and made in 1969 as a unit of Samsung group . The unit was set up as a method for getting Samsung into the advance TV and customer hardware industries . By 1980 , samsung was assembling , transporting , and offering variety