Samsung: Systemical Strategy And Evolutionary Strategy

Samsung is a multinational conglomerate from South Korea and its headquarters are suited in Seoul, Samsung town. Samsung Group is composed of many affiliated businesses, which come together due to the Samsung brand. Samsung Electronics is one of the prominent industrial affiliates of Samsung and it is ranked 5th in the market value. It is also the second largest IT Company globally as ranked by 2015 revenues (Bui & Tran, 2017). There are other affiliates such as Samsung C&T and Samsung Engineering that deal with construction and Samsung Heavy Industries for shipbuilding.

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Samsung was launched in 1983, which was one of the leading brand names in electronics. Samsung was first opened in Daegu, South Korea. Samsung means “THREE STARS” in Korean language. Samsung provides all kinds of electronic products, it is worldwide famous. The goal of Samsung is “to devote its talent and technology to creating superior products and services that contribute to a better global society”. To achieve this, Samsung has set importance on its people and technologies. They also aim to create the products and services that provide their customers with the best satisfaction. But that’s not all they also contribute for common interests and a rich life. Samsung has been the the best-known South Korean brand in the world and the world's

Samsung, Name that people often heard, the business conglomerate that help the advancement of technology to the current day, their product can be found almost everywhere, home, street, offices, schools, it also can be found inside some peoples pocket. According to the recent report by Kristin Stoller (2017) Samsung has achieved 2nd in “The World's Largest Tech Companies 2017” surpassed by their technology rivals Apple. However, Samsung did not get their ‘Business conglomerate’ title from Information technology, in fact they started as trading company with a budget of 30.000 KRW up to now, they currently know with their huge role in the mobile phone race with their rival Apple. Their growth is proving of successful marketing strategy that leads them to become a business tycoon.

A strategy is method by which a company is run in order to generate revenue. Whilst investigating strategies by which companies run, Samsung Electronics Company (SEC) can be considered for a case study due to its remarkable market share, brand reputation and global positioning. Samsung Electronics Company (SEC), founded in 1969 as a member of the Samsung Group, is the largest manufacturer in Korea, with a sales turnover of $23.9 billion in 1997, and accounting for 32.8 percent of the total output of the electronics industry. In investment, product development, marketing, and technology development, SEC has played the leading role in expanding the frontier of Korea 's electronics industry. The case study can be enlightening to many

Company Background: Samsung may be a South Korean transnational company those beginning its business as alittle commerce company and immediately turning into world largest corporation. the corporate deals with its business in many sectors like advance technology, finance, organic compound, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical et al. the corporate was established in 1969 in Suwon, Republic of Korea and noted globally for its electronic merchandise (Kelly, 2011). the corporate is producing many latest technologies, electronic appliances like mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and different merchandise. the corporate runs its operations and sales its merchandise in sixty one countries with approx a hundred and sixty,000 workers altogether over the planet (SAMSUNG, 2014). Moreover, the corporate noninheritable the position of the planet biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue within the section of LCD and junction rectifier is that the highest within the world. moreover, Samsung conjointly becomes world leader within the section of tablets, mobile phones and gadgets.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung provides attractive remuneration for research activities to foster a culture of ongoing, results-oriented innovation. Samsung is the fastest company in the world in term of product development. They use Sashimi Theory in product development: i.e. launches newly developed products before competitors

“SAMSUNG is dedicated to devel-oping innovative technologies and efficient processes that create new markets, enrich people 's lives, and continue to make Samsung a digital leader”

Samsung has been in the business for over 70 years, it is a company which is considered to diversify its business ranging from mobile phones to washing machines, TV’s to microwave, all kinds of home appliances to the most modern worldly technology needs of human kind. Samsung is a $160 billion company. Through research, reliability and a talented workforce, Samsung is able to provide technological solutions for our everyday lives. Samsung is known for its TVs however they have penetrated into the mobile phone market. They have come up with creative technology such as the Smart TV and Smart Camera. They continue to invest heavily into their research and development so that they can produce products that are efficient and

Samsung is very committed to research as they listen to the feedback on their new

Samsung had achieve great success in past year which its low-end strategy, low cost position in competition and great job as a copycat. Samsung 's develop a cost leadership strategy with its economic of scale, they had an adaptive culture and quick responsiveness to external environment change,

Samsung is a leading smartphone maker in the world and is a South-Korean multinational aggregate company embraces numerous subsidiaries and affiliated businesses. The company is headquartered in Samsung town, Seoul and was founded by Lee Byung-chul in 1938 as an exchanging organization. The company has expanded itself in the areas including food processing, textiles, insurance, securities and retail during the last 30 years. The company entered into the electronics business in the late 1960s and advanced as a brand providing quality products such as washing machine, television, mobile phones, laptops et cetera. In the present period Samsung has its finished focus on its cell phones that is most honorable item in the business and with the headway of innovation the brand has differentiated its item scope of cell phone from the lavish ones to the moderate value ran PDAs.(Wikipedia, n.d.).

Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new

From the three main activities, Samsung Electronics is the one that can compete with other leading brands. Initially that making Samsung’s products are on the rise is the development of 256K dynamic random access memory (DRAM) computer chip and a VLSI (very large scale integration) version of the 64K DRAM chip. By the turn of the millennium, the company’s successful introduction of leading-edge products such as mobile phones, MP3 players, digital televisions and personal digital assistants (PDAs).