Samsung: Transformation from Follower to Innovator

Samsung is a multinational conglomerate from South Korea and its headquarters are suited in Seoul, Samsung town. Samsung Group is composed of many affiliated businesses, which come together due to the Samsung brand. Samsung Electronics is one of the prominent industrial affiliates of Samsung and it is ranked 5th in the market value. It is also the second largest IT Company globally as ranked by 2015 revenues (Bui & Tran, 2017). There are other affiliates such as Samsung C&T and Samsung Engineering that deal with construction and Samsung Heavy Industries for shipbuilding.

1. Does Samsung have a competitive advantage? If so, how are they creating added-value compared to industry competitors? Make sure to quantify your claims. (In answering this question, you will find helpful information in exhibits 6-7k (but not only there)).

Technologies markets are one of the largest markets products which are increasing economy growths. It is as well one of the main factor which allows the integration of markets in the global economy globally. Strategic Management is one of the key tool use for company‘s in the technological market. In order to protect them from short and long term crisis.

This study seeks to examine the market structure and strategy of Samsung Company analyzing its micro-environmental level as well as SWOT analysis. In this regard, it is worth pointing out that Samsung is a well-established company. It manufactures different electronics products including home appliances and smartphones. It has been on the market since 1969. Its electronics division has 169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016, 2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and Medical equipment among other products. Information Technology & Mobile Communications division, on the other hand, produces mobile handset and customer friendly communication products. The Device Solutions in the same dictum division focuses on display pane and semiconductor products. The company has grown globally, and establishes outlets in different parts of the world, including the U.K.

Theories are important in the business life. With theory the organization can look out and what first steps should be. Also theory can expect the result for actions.

Could be a aggregation that has been steady growing throughout the accomplished decade. The followingreport can recommendation samsung advance the advance that has been enjoyed within the past, with a strongemphasis on the advance of the all client consumer goods and variable divisions. By allegory customersand what they require, ways will be devised on however samsung will access their allotment of themarket. What is more, by comparison samsungs strengths and weaknesses thereto of thecompetition, opportunities will be articulary and capitalised on.samsung entered into indian bazaar with its technologically avant-garde household appliances. Butwhen it entered in associate indian market, it had to face actual boxlike antagonism and still it‘s adverse toughcompetition, however currently it's

Recent quality related issues have put Samsung Electronics, one of the world’s largest technology companies at risk. These quality concerns, spiked through recent recalls and external complaints, have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues, customer service support, faulty electric components, audio, and safety. Of the main issues, display and customer service support appeared to be the most detrimental. Once the patterns and themes became visible, Samsung and its quality director Kevin Sarni were challenged with immediately identifying root causes. This was

Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with their impressive financial performance. The astonishing part of their achievement is mostly guided by internal management capability, positive aligned culture and belief system that empowering human capital is the foundation in building and

Nokia, headquartered Finland was a global telecommunications equipment manufacturer operating a luxury mobile phone brand called Vertu, founded by Frank Nuovo in the late 1990s, which pioneered the luxury mobile phone market by using precious materials such as diamonds, sapphires, titanium and exotic leather for phone production. (Kwong-Kay Wong, 2011). In 2002 when Vertu launched the world’s first- ever luxury phone, the Vertu Signature. At that time, the global luxury mobile phone market was considered a niche, but a fast growing one. In less than a decade, annual sales revenues had grown to US$11 billion in 2009 and it was estimated to exceed US$43 billion in 2013 on a global basis (Kwong-Kay Wong, 2011).

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

The industry of cell phone is one of the greatest growing industries in the globe and has internationally expanded swiftly as rising states emerge. The global industry of cell phone is greatly definite by total market share and the supported price upon the type of product. The industry can be classified in three various structures: the low end, middle end, and the high end. The ability of the industry to enlarge globally is essential as the increase of upcoming markets and the coming forth of new potential customers.

When the mobile phone is expensive the full time employees can purchase the phone as partial payment so that the monthly amount will be reduced. In that case the customers will search for more details and will select the best mobile phones which meet their requirement. The part time employees and self-employed respondents are also using Samsung mobile phones due to their income level. The reason for lower usage by the unemployed respondents and the students can be mainly due the absence of permanent income level and the price of the mobile phone. When considering the above facts it is clear that the price of the mobile phone and the income level of the customer heavily affect the purchasing decision of the mobile phones.

In Table 1 we can see that Samsung Electronics in the first place in the world by their revenue, employees and market cap. As a whole electronics producer company, Samsung is really is the largest company in the world, but in some cases of technology Samsung loses Apple in a competition. For example, in the mobile telephone market, they are not in the first place for their new innovative products. Exactly Samsung and Apple are really successful in the market compared with small firms. But as I said above Samsung loses the position for mobile telephone sales. “Samsung Electronics Co Ltd (005930.KS) is losing smartphone ground not only to cheaper Chinese rivals, but also at the high end to Apple Inc. (AAPL.O), a survey showed, in an ominous sign for the South Korean giant as Apple readies to launch its next-generation iPhone 6.” (Reuters, 2014)

Samsung had their own Marketing Mix strategy, and also they had their own Segmenting, Targeting, and

The phone industry in India of LG and SAMSUNG is one of the key success drivers of any growing economy and henceforth one of the world’s most important revenue generating sector. This industry has a wide range of organizations and companies which are engaged in the design, manufacturing , and selling of the products. It helps the improvement in various infrastructure facilities such as rail, road and power, thus playing a vital role in the rapid growth of the economic and industrial development. The Phone market is growing at a healthy pace because of the comparison with increasing levels of customers in india with respect to different companies in the larger phone markets of the world. Worldwide, the phone market has not only been focussing on manufacturing but also towards ensuring that one 's products are superior in terms of quality.