Samsung Vision : A Global Information Technology Leader That Manages More Than 200 Subsidiaries Globally

Company has established an effective relationship with its stakeholders and treating everyone through diverse techniques. Samsung is periodically meeting the demands of its shareholders where significant judgments are made and problems are discussed. For instance, strengthened compliance management organization has started and operated a healthcare study center. Company has a direct connection with their consumers and employees through making client satisfaction surveys to make a healthier costumer relation service. It also is creating employee surveys that made the company to improve the work shift system to reduce work ours. Samsung has also contributed in government policy formulation, which assisted to make an Energy management system that decreases its energy consumption by 10% (Samsung.com (3), 2015).

Samsung is a south Korea famous Electronic Industrial company which mainly makes at Electrical appliances, mobile phones and LCD, etc. It was recognized as one of the world 's largest and successful electronics brands. Samsung was a third most innovative company in the consumer electronics, Samsung grew from a local industrial leader into a worldwide consumer electronics brand (Samsung.com, 2015). Technology companies in the early stages of development, all research and development projects can only be started from scratch, but research needs to continue to try and improve, demand costs will greatly improve. Technology companies in the early stages of

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Samsung is a customer oriented organisation by offering products online through portals, phone marketing through short text messages and in stores.

. There are total 36% of researchers working in Samsung .Samsung does its innovations in mobile phones, it has developed the speech to text function which works on voice recognition technology. also it has invented the technology which scans business cards and fills up the details in the user’s address book. Samsung has achieved excellence in 4G networks long ago and now its working on 5G.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Furthermore, Samsung’s leadership and company crisis, are further complicated by the fact that the Chairman, Lee Kun-Hee, suffered a heart attack two years ago and remains hospitalized, leaving the heir and vice-chairman, Jay Y Lee, to lead Samsung through the crisis and putting his leadership to the test (Business Day, 2016). To make matters even worse, Paul Elliot Singer, activist investor, is advocating to break up the largest company in South Korea, proposing the company separate into a holding company and an operating company, and pay shareholders a special dividend, and lastly, add 3 new, independent board members (Business Day,

Samsung electronics has come a long way from being the world’s leader in semiconductors to becoming a top competitor in the mobile handheld industry. Samsung’s dynamic capability frameworks and resources allowed the company to gain competitive advantage and achieve growth in many different markets. Some of these capabilities and resources that led Samsung’s success include; the ability to recognize opportunity through a visionary management team, intense acquisition of technology and learning, product and process innovation, a fluid manufacturing and assembly system and the ability to develop partnerships and joint ventures.

Samsung is one of the world's driving creative organization (Makos, 2015). As such, this permits Samsung to have the favorable position in utilizing the force of innovation (Makos, 2015). Samsung can drive development for a business advantage of interest and they have demonstrated it (Makos, 2015). Samsung aim is to overwhelm its rivals, for example, Apple, HTC and Sony by continually being the first to offer the most recent items to the business market (Makos, 2015).

Creating a new vision statement is an attempt to show that the organization has evolved and can meet the competitive challenges of competing with Apple and other well-known technology firms. ?This new vision reflects Samsung Electronics? commitment to inspiring its communities by leveraging Samsung 's three key strengths: ?New Technology,? ?Innovative Products,? and ?Creative Solutions?? (?Vision and mission,? 2016). The objective of this vision statement is to capitalize upon ?Samsung 's core networks -- Industry, Partners, and Employees.? (?Vision and mission,? 2016). The emphasis on newness is in part a response to criticisms of Samsung as excessively derivative. In 2015, Samsung was ordered to pay Apple $548 million ?for infringing upon a number of iPhone and iPad patents? (Heisler 2015). Since then, Samsung has been trying to demonstrate its unique capabilities as an organization to consumers and provide a distinct value proposition to be avoid being cast as an also-ran to Apple. However, all of this rhetoric about innovation must be backed with real products with a real appeal to customers. Apple continues to dominate in the smartphone market, and for many iPhone is as synonymous with the concept of a smartphone as Coke is with soda.

Samsung entered the hardware business in the late 1960s and the development and shipbuilding commercial ventures in the mid-1970s; these ranges would drive its resulting development. Taking after Lee 's passing in 1987, Samsung was isolated into four business bunches – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990s, Samsung has progressively globalized its exercises and hardware, especially cell telephones and semiconductors, have turned into its most imperative wellspring of wage. As today 's developing mammoths face the test of moving past their home markets, they have much to gain from the path-breaking knowledge of South Korea 's Samsung Group, ostensibly the best globaliser of the past era. A quarter century, few individuals would have anticipated that Samsung could change itself from a minimal effort unique gear maker to a world pioneer in Research and development, promoting, and plan, with a brand more significant than Nike, Pepsi, or American Express. Less still would have anticipated the achievement of the way it has taken. For two decades now, Samsung has been uniting Western business rehearses onto its basically Japanese framework, joining its customary minimal effort fabricating ability with a capacity to bring high calibre, high-edge marked items quickly to market.

As mentioned earlier we highlighted the importance of collaboration with Microsoft and Google for cutting edge technological software integration with hardware. By using collective efforts and creating a bigger brand consciousness through its members Samsung can reach far more consumers than Apple. Also making deals with large retail and whole sale chains would be highly beneficial for placing its products into a position where consumers may interact with its products more fluently( like Wal-Mart Carrefour, target etc)

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.