Samsung Yemen Lcd Tv & Its Accessories Marketing Plan 2012 - 2015

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SAMPLE MARKETING PLAN FOR SAMSUNG 3D TV “Inspire the world, create the future.” 1.0 Executive Summary Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on the market. Samsung dominated the market, controlling nearly90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring only 0.3…show more content…
The relocation of these engineers has allowed SE to develop market products far beyond the technology and innovative capacity of competitors. C. Constant Focus on R&D Samsung Electronic has been regularly strengthening its research and developments (R&D) function. The company devotes significant resources and attention to develop consumer-preferred products with innovative and distinctive features. It is evident from the fact that, the company invested approximately 5.0% of its revenue in R&D activities over 2008 and 2009. 2 Weaknesses A. Lack of Association with 3D Gaming Content Unlike SE’s competitor Sony, Samsung does not have a direct association with content provider for 3D gaming. Acknowledging that the 3D gaming segment will account for a substantial market share, one could infer Sony’s association with gaming consoles like PlayStation as a competitive advantage over Samsung. B.High Quality, High Price Understanding SE prides itself on having very high quality products, one can infer that SE can justifiably charge the highest price for those renowned products. To maintain a dominant market share as the market for 3D TVs expands, SE’s establish target consumer will have to expand. With the target consumer established economically as the upper level of the middle class and all levels of the upper class currently, the target will have to expand

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