Samsung, a Multinational Enterprise

There is need to consider several things when we talk about operations and future of a business. Expanded through a minor export business in Daegu, Korea, Samsung has emerged as one of the prominent corporations in electronics around the globe (Samsung, 2015). Samsung has major emphasis on electronic appliances and digital media, memory, system integration, and semiconductors. At present, Samsung has always created innovation through top quality practices and products that are accepted around the global. This paper will present SWOT analysis and Porter model of five forces for Samsung and propose the opportunities to increase profitability and competitiveness. This paper also comprises a

- Coe N. M. and  Lee Y. S.(2009) “Case study of SAMSUNG- TESCO, KOREA “ Available at: http://www.petersoninstitute.org/publications/chapters_preview/356/mann-apecapp4b.pdf [Accessed: 17 April 2009],

This study seeks to examine the market structure and strategy of Samsung Company analyzing its micro-environmental level as well as SWOT analysis. In this regard, it is worth pointing out that Samsung is a well-established company. It manufactures different electronics products including home appliances and smartphones. It has been on the market since 1969. Its electronics division has 169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016, 2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and Medical equipment among other products. Information Technology & Mobile Communications division, on the other hand, produces mobile handset and customer friendly communication products. The Device Solutions in the same dictum division focuses on display pane and semiconductor products. The company has grown globally, and establishes outlets in different parts of the world, including the U.K.

In this TMA I'm going to discuss the strategy of two firms. The first one is Samsung which provide a strongly performance and on the other side Nokia which is performing in a weak way. By choosing Samsung as a firm that performing strongly we have to discuss its structure. Any organization has to set the main points of structure and its key point to develop a successful organizational structure. As Samsung set its main points as the size of the company, the type of the industry performance and the marketing strategies. Also Samsung set the key points as the division of labor, span of control, departmentalization, formalization and chain of command. By discussing the key element it shows the structure of the firm as the first element is formulization which the way the firm is guided by culture, rules and lows. Moreover at Samsung electronics allow the employees are divided into levels and all of run hair to the decision of the manager without any challenges. The second key element is that the structure of Samsung electronics is centralized which means that the lower level managers do not have the power to take decisions. The decision making process is produced from the tow level managers passing through the ground level of mangers. Which that the decisions which are taken are well combined the goals and objectives of the company by avoiding any risks. Moreover Samsung has a large degree of span of control. Span of control is the number of

Another advantage of this article is that it is well written, in a neatly structured way, while using clear language and maintaining the reader’s attention. After reading the article the reader will have a better view of the success of Samsung, which strategy was used and how Samsung executed this strategy. Enough background information about Samsung is provided to help create a better general understanding of the company. This article also clarifies that if a business wants to be globally successful, it has to adopt various divergent practices. Therefore, this article is relevant to the content of introduction to international business as the international problems which Samsung faced are explained alongside the solutions. Furthermore, this article is quite recent (2011) and is about emerging economies, which is still current in our global economy. Another aspect is that the authors added extra information such as images with useful content clarifying the combination between the Western system and the Japanese system. Unfortunately, the article also has a few aspects which were not as satisfying. To begin with, nearly all the content discussed in the introduction is covered in the following text, which is great. However, there is not much more information about the paradox of Samsung’s rise discussed in the text after the

Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.

The chosen news article is the August 7, 2017 CNNMoney one about the head of the Samsung Company who is on trial where the prosecutors seek to have him serve a twelve year jail sentence for charges of corruption (CNNMoney, 2017). This particular article has successfully galvanized the three core concepts of organizational development. These include organizational climate, organizational culture and organizational strategies. Organizational culture is concerned with the deeply enshrined norms, values and characteristics that the members of the organization share. The organizational climate refers to the mood or singular personality traits of the organization that includes the beliefs and attitudes that bear an influence upon the members’ aggregate behavior. The organizational strategies deal with how the organization identifies problems, negotiates change, plans action and makes an evaluation of its progress. These concepts of organizational development as per the aforementioned article make the basis of the contents of this paper.

Multinational corporations are business entities that operate in more than one country. The typical multinational corporation or MNC normally functions with a headquarters that is based in one country, while other facilities are based in locations in other countries. In some circles, a multinational corporation is referred to as a multinational enterprise or a transnational corporation .

Before we evaluate the Strategic Capabilities of Samsung Electronics, we must define the strategic capabilities in question. We will also break the capabilities down in terms of function and scope.

This business tool is used as a strategy to explore the macro environment of Samsung and identify how future trends in the political, economic, social, technological, environmental and legal environments might have impacts on their organisation on a global scale.

Samsung Electronics Co. Ltd is Korean international business, productions a wide-ranging of product; involves computers, mobile phone, digital TVs etc. Main fear of company is that it completely depends on

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

LG Electronics is a multinational company in South Korea that deals in electronic goods. This global company has spread its network all over the world with its headquarters in Seoul. It was founded in the year 1958 with the aim of rebuilding its nation with domestic consumer goods. From a national company to an international company, it has come a long way. Currently, LG Electronics has become the second largest manufacturer of television in the world. It also comes under the top hundred brand names in the world. On the other hand, we have Nike who 's had a remarkable run in the sporting goods industry since then, designing innovative and high-performance shoes and apparel, and establishing great marketing relationships with star athletes. These two brands are distinct and unique in their marketing, finance, and human resource practices, which is why they are estimated to be worth billions of dollars and have millions of customers around the globe.

In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but

Based on the articles that I’ve read up on , I’m going to talk about Samsung . Samsung is one of the world’s largest information technology company which has a very powerful influence on South Korea’s economic development . Samsung company produces some goods like , TV , Phone , computer and more . One of Samsung’s most successful products are its smartphones which has significantly dominated the world’s mobile phone industry . Samsung is currently one of the best smartphone in the market . Samsung electronic was found and made in 1969 as a unit of Samsung group . The unit was set up as a method for getting Samsung into the advance TV and customer hardware industries . By 1980 , samsung was assembling , transporting , and offering variety