Samsung Executive Summary

According to an article from ‘Supply & Demand Chain Executive’ written by (DelMonte, 2007) states what is the marketing mix: “is putting the right product in the right place, at the right price, at the right time.’ The marketing mix is an implement which is needed and it is much utilized in today’s working industries for managers to evaluate business targets such as sales and company’s profits, and also to assist in order to meet consumer needs effectively. It purposes is to satisfy the customer as well as the seller by using the marketing mix tool. The marketing is known as the ‘4Ps’, and it is made up of: place, product, promotion and price.

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and

Established in 1938, Samsung is one of the business pioneers in a huge number of ventures from power generation through to advanced mobile phones (Kovach, 2013). Each of their specialty units hold fast to a similar vision of turning into the favored provider of items or potentially administrations to their customers, yet the strategies used to accomplish this vision are custom-made to suit the particular market concentrate, in this way showing the flexibility of the organization.

Samsung Company: Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Those competencies for creating innovative items and enhancing market effort. To attain this, we need aid upgrading the competitive edge the competitive edge of our business by reorganizing our production network, strengthening our R&D department, and expanding our high-end product line-ups. Moreover, expansion profitability, we are additionally contributing to the improvement of premium appliances in the side-by-side refrigerator, cooling system and washing machine segments, same time underscoring our duty on personal satisfaction. As a business sector leader company committed to continually strengthening their competence in both the built-in appliance and home network markets.

Samsung expanded their market share by building a brand name that people relates with quality and innovation. The Samsung

The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P's. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe how each one of the four elements of the marketing mix impacts the development of an organization's marketing strategy and tactics.

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

The term marketing mix was first coined in 1940s that described the four strategies a company should take in consideration while marketing a product. Later on, a need arose to develop a marketing mix for how the services will be marketed. This change arrived because services are intangible and perishable in nature. Hence, marketers needed to extend the marketing mix or the strategies that should be considered in service markets. The extended marketing mix (7Ps) includes three more Ps – People, physical evidence, and process.

Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.

With the rapid development of the world, many companies have appeared and play the important role in the world’s economy. Asia is the region that considered to have many potentials. It is because of the famous four dragons: Singapore, South Korea, Hongkong, Taiwan that their economy developed in the short time and became the leading countries in Asia. It is so special and unusual to have such that rocket acceleration. Hence, knowing the reasons for their amazing development is an essential thing for managers to learn how to develop their companies in the best way. In this case, Samsung would be a good choice for the analysation. Samsung is one of the big companies in Asia, which has a great influence all over the world. Samsung produces many different product types, but the most outstanding is the smartphone products – the current domination in the smart phone market (about 33%) (Levram, 2013). Associated with the support of Porter’s diamond, this essay would provide the best ideas of how Samsung managed their operations to target the goals effectively.

Samsung’s innovative and top quality products and processes are recognized all over the world. Samsung is comprised of companies that are setting new standards in a wide range of businesses, from electronics to financial services, chemicals and heavy industries to trade and services (Daniel S. 2010).Samsung has grown from its inception as a small export business in Taegu, Korea to one of the world’s leading electronic companies, specializing in digital appliances and media, semiconductors, memory and system integration.Samsung is a company in flux. Once the darling of the Android smartphone market, it has struggled to retain its dominance in recent years due to increased competition in the face of market saturation (Lance, W. 2015). The

Prior to liberalisation, the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej, Allwyn, Kelvinator and Voltas. Together, they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s, which invested in brand-building and in enhancing distribution and service channels. Then, with liberalisation came a spate of foreign players from Samsung to LG Electronics to Sony to Aiwa.

n the present unpredictable business industry promoting plays a key and critical part and it is a procedure or technique to make, convey, trade and speak with clients and customers. The system recognizes the prerequisites, needs, desires of a specific client base and makes strategies and offerings to fulfill that client base. In the present circumstance the complete business is client driven and the advertising spins around fulfilling the client at each conceivable open door. Whatever the organization offer ought to be founded on the requirements of the client, it might be an item or can be an administration or it can be both. At the point when an association offers both administration and item, it can be termed as arrangement that assumes key part in vital showcasing.

Samsung had their own Marketing Mix strategy, and also they had their own Segmenting, Targeting, and