Samsung 's Mobile Business Related Challenges

The company has been growing its sales by 17.45 percent yearly for the last 5 years, to a total of 141.21 Billion Dollars by end the of year 2012 (Bloomberg, 2015). If they keep this pace, they are going to meet their sales goal by 2021. Samsung move from 49th place in 2008 to 4th place 2012 in top global brand, and still remaining now, making one of the company’s goals already achieved (Rankingthebrands.com, 2015).

Does the new phone have enough in the way of looks and specs to reverse Samsung’s sagging smartphone sales? Without a doubt. Samsung continues to build on its camera strengths while offering interesting extras its Android rivals don’t have. The only real danger is in longtime fans of microSD cards and removable batteries punishing Samsung by finding vendors that do. Samsung’s hardware has long stood up to the iPhone; at long last its physical design does, too (1).

Established in 1969, Samsung Electronics is one of the leaders in consumer electronics industry in international scale. The company has generated the record KRW 206,206 billion sales and KRW 25,025 billion operating profit during 2014. During the same period, Samsung recorded a debt ratio of 37.1%, equity ratio of 72.9%, and return on equity ratio of 14.7%. The company employs 320,000 people in 84 countries and localization strategy is used extensively in its global operations. The business is divided into three large segments – consumer electronics, IT & mobile communications and device solutions.

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50

Each company has some negative points going against them. We cannot take people’s review because it will be bias to one side and will rather state only their side without looking at the facts but we will look at what is common between them. The negative point in Samsung is its huge amount of employees. Samsung has about 430,000 employee. We all know that the profit is equal to the total revenue minus the total cost and that the salary of the

Most people have owned or own a Samsung device or Apple device. You may know these two amazing companies have been competing versus each other for the longest on trying to produce the better phone. Both companies produce the hottest smartphones on the market with all the latest features, from fingerprint scanner to waterproof technology. Even though they are the phones that are more expensive they are expensive for a reason, and the reason is because they have the latest technology and are built with great quality. I personally like Samsung over Apple because Samsung freely lets you organize and personalize your own phone, while Apple only really lets you change the wallpaper.

Samsung announced that their consolidated revenue is KRW 53.33 trillion and KRW 9.22 trillion in operating profit for the quarter in 2016. Moreover, the shipments of Samsung smartphone and market share are still leading by nearly 100 million. The memory business and the Display Panel segment, which manufactures OLED and LCD screens accounted for significant portion of the sales. Moreover, the mobile business such as Galaxy S7/ S7 edge improved profitability; more importantly stronger US dollar against the Korean won had a favorable impact on operating

This happens when two companies are in competitive market like monopolistic completion and so if there is a rise in the price of one good that would cause an increase in demand for a substitute. Samsung plays an important role of substitute to Apple. Where Apple is the most desirable brand but Samsung is the most preferable one. After the 2013 summary of smartphone market by Forbes. Samsung was leading by 32 percent followed by Nokia at 22 percent and Apple at 21 percent in markets of Brazil, Saudi Arabia, Nigeria and India. What is common between all these countries? They all are highly populated. It is smart economic trick of Samsung as it target countries which highly populated for more

Samsung now- a- days included the heir, Infosys and other companies, then they face the paradox. As they require continuous success which made them successful. There business system work with their home markets, when we move to the next- level , they in themselves is contradict. And when they move towards new plateaus, they have to do it again.

There has also been a rise in numbers on purchases of non contract phones considering that contract phones have been could go up or down in prices depending on the company. Samsung is presenting itself in any category it can because this promotes success for the company. Being able to sell

Samsung is one of the biggest smartphone manufacturers in the world. They also sell all kinds of other products. Their focus is of course on their Android smartphone/tablet/wearables business. Samsung grew at an incredible rate over the years to become what it is now. They outsell even Apple when it comes to smartphone/tablet sales. The company pivots and produces quickly, coming out with a variety of devices. It sees what the market responds to, pushes successes, and kills failures. And now, rather than just providing a cheaper and lesser iPhone, it 's differentiated itself with larger screens, different features, successful marketing, and delivering what consumers want. The Note is a perfect example. The company found through market research that Asian-language speakers wanted a device that they could hand-write on, because drawing characters is easier with a pen. The result was a combination phone/tablet ("phablet") that 's been an unexpected hit. However, there are some setbacks this year with the production of the Samsung Galaxy Note7. Samsung produced the Galaxy Note 7 in August expecting to deliver a smartphone that could take on and take down the iPhone 7. Before long, unfortunately, buyers reported that the device was heating up and for some, exploding. Samsung is blaming the malfunction on a manufacturing problem with batteries at one of its suppliers. In September, Samsung began a recall and reproduced its second-run Galaxy Note 7 device. But again, reports

Interestingly enough, a specification sheet for the upcoming Samsung Galaxy Alpha – the South Korean giant’s next generation premium smartphone – recently hit the web.