Samsung's Core Business Ethics And Marketing Strategies

future, however the demand and knowledge for these types of products is not as well-known as

This stage is not yet reached, but the growing needs for more customer-friendly, easily accessible and device-independent technology is pushing these developments.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

(Dr Ho & Dr Tee, 2013) This ethical issue have extended consequences, mixed outcomes and personal implication. There should be a right or proper balance between economic performance and social performance. (Dr Ho & Dr Tee, 2013) Hence, the management’s dilemma is to strike a balance between economic and social performance. (Dr Ho & Dr Tee, 2013) The one real ethical problem in management is the working condition. The working condition of Samsung is very bad and unsafe. This ethical problem will lead to the employees suffer from cancer and even death. Therefore, Samsung should via the economic, legal and ethical analysis to balance between economic and social performances. Samsung is only care about how to fulfil the need and demand of the customers. They do not care about the working condition of their factories and they are just concern their profits. Besides, they do not follow the law and always let their employees to work overtime. Samsung must provide a good and safe working condition and safety equipages to their employees as well as hire more employees to reduce the probability of their employees to work overtime. Try to get employees to work in a good working condition to ensure that their health is guaranteed. A good working condition allow their employees to work more efficiency and

Radical innovations are technologies that allow firm to differentiate themselves from competition and become leaders in newly developed markets. As radical innovations are speculative in nature, it is essential for firms to constantly conduct numerous research and development projects to increase the likelihood a commercially viable one is discovered.

1. First of all, the word work can be separated in two parts: verb or noun. As a noun work can refer to particular accomplishment, like homework or a job or employment. As a verb it can be used as working for government or as a teacher or as a coach and etc. Work can also be referred as an activities performed in exchange for wages.

In past years, organizations believed business ethics was only a way of managing compliance of legal principles and adherence to internal regulations and policies. Today the situation is different. Attention to business ethics is on the rise and many companies realize that in order to succeed, they must earn the respect and trust of their employees and clients. Presently organizations are being pushed to better their business performance to stress legal, ethical and socially responsible behaviors. Organizations are held responsible for their actions as demand grows for higher standards of social responsible behavior. With that being said, what are some of the ethical responsibilities companies have with their employees, and why are they so important in our ever changing business world?

There is no debate that building a business from the ground up is a difficult thing to do. Then, take into account all of the nuts and bolts, the little things that go into running a business. You have employees, inventory, stock, finances and everything that might slip through the cracks to worry about. Most importantly businesses have public perceptions. This very thing defines a business and how successful it may or may not be. The way the public reacts to business determines whether it will sinks or floats. There are two words, which if used correctly can change the fate of a company: business ethics. Ethics play a part in

The smartphone industry changes quickly due to new products being introduced almost weekly. The industry is represented by fast developing technology and designs, short product life cycles, aggressive pricing, quick imitation of products, technological advancements, and highly price sensitive consumers. The rate of technological change has

Marketing is one of the important elements of every company. By applying good methods of marketing, any company is able to achieve its goals. This report focuses on how Samsung company become world’s famous by applying three strategy namely pricing,placing and promotion. secondary method of data collection was used for this report

In marketing, the product is the good or service that will be offered for sale and targets a specific segment of the market. The importance of the product relies on its position in the market. Product position is important in the marketing planning of any businesses as it allows a business to “determine how to best communicate their products' attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages” (Richards). For Samsung, their product line, known as the Samsung Galaxy series, plays a key role when analyzing their marketing mix.

These technologies grow and develop within the company over time, and are utilized in successive products. The collective body of the company's technology experience broadens with the emergence of every new product. This broadened experience has turned out to be the base for appraising the "incremental newness" of the technology personified in the subsequent new product.

In this paper we shall explore The Traditional 4P’s which are, product place, promotion and price; while also examining and understanding the new 4P’s on which we have today: -people, processes, programs, and performance – while determining which is more effective for future business and long term success for the company. We will analyze Samsung Electronics and provide information regarding the company’s background and its newest product: The Samsung Galaxy S3.

L.G, Samsung and Panasonic are global electronic companies largely known for their innovative, technologically advanced products. These companies are involved in the production of home entertainment appliances, mobile communication devices and home appliances such as washing machines and fridges. They operate on a global scale and as a result, they have access to a several ranges of markets. Due to their advancements in the business world, they have a wider corporate responsibility. Moreover, with the increasing environmental issues affecting humanity and the nature of their product, these companies have an obligation to the communities they affect, in ensuring that the negative impacts accrued to the production of their commodities are either eliminated or mitigated. The basis behind this comparison report is to identify the strides each of these companies have taken and their future plans in terms of sustainability.

One discovery, one innovation leads to another and so forth fashioning a never-ending chain reaction of changes and innovations. The innovations that today’s world is seeing can