Samsung's Marketing Strategy : Samsung As A Span Of Management

Moreover, analysis using Day & Wensley’s model identified that Samsung could achieve competitive advantages within the tablet sector through their superior skill in innovation and information technology. In addition, their superior resource in global strategy and strategic alliances also contribute to gain the advantages. These allow Samsung to provide the differentiated product, superior customer value and cost reduction. However, Samsung’s disadvantages of key industry success factors: relative weak brand preference compared to the market leader and inferior battery life. Samsung would benefit in building additional superior skills and resources that it could generate the sustainable and further competitive advantages.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

In the mobile phone industry, Samsung has the second largest share in the market with 19.6% as per November 2010 consensus. The mobile phone market share is shown in Annexure 1. In the Indian mobile market, Samsung is the second largest player after Nokia with product line extending to over fifty products. The product line includes some of the most preferred mobile phones like Samsung Guru series, Corby series and many more. Recently Samsung has launched its Samsung galaxy series in the Indian market.

The Group upholds a belief in shared responsibility – to our people, our planet and our society.

Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.

The worldwide economy has been growing rapidly again since 2002, after the recession in the US economy which had a huge impact on the global economy. People have more money to spend on luxury items. Emergent markets in China and the rest of Asia are also great opportunities for the manufacturers of high-end consumer electronics. The economy here is growing rapidly every year and the culture is becoming more “westernized”. This new direction the economy is moving in, is resulting in more capitalistic view of these countries. Therefore there are more potential buyers for the mobile phone manufacturers, since the mobile phone is associated with a status symbol in these emerging countries as well.

The global communications industry has been changing during the past few years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The question is how handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus, this analysis highlights Samsung's recent success as a very typical case in point to the above question. In more focus, the purpose of this analysis is to examine:

The structure of an organization is so visible and can be so powerful. It influences how well the organisation is able to meet its strategic goals; it can also influence how quickly an organisation can respond to changes. Usually, structure is the product of decision-makers, management decision-makers determine the level of the workforce, deciding what process they need to adopt and changes they need to make within the organisation. (Unit Guide, Organisational Behaviour and Theory, page 28 – 29)

“Now they 're in consumers ' consideration set. After Sony, they have the potential to be the No. 2 brand globally.” -Jan Lindermann, Global Director for Brand valuation, Interbrand in 2001.

One area that many companies struggle with is organizing of expense related data. The surveys captured insight around the usage and trends of T&E card programs among both types of users, and identified potential areas for improvement. For many companies T&E costs represent the second highest controllable annual expense, exceeded only by salary and benefits, and is commonly higher than IT and/or real estate costs. It is one of those petty annoying functions that brings little praise when things run efficiently but can force the spotlight on a group when things go wrong. Thus, organizations are starting to adjust their T&E practice.

Marketing design and innovation concept has been explained in this study. The product chosen is mobiles that holds a global presence and has undergone technological changes to cater to the changing needs of the customers. The models of mobiles show the changes produced by to remain competitive in the market by constantly adopting innovations and moving with the pace of IT. It highlights the value driven by the customers and business clients. It also demonstrated the significance of design change that leads to satisfaction of the customers. This assignment highlighted changes in design and innovation adopted by . In the end, reflective summary is given that reflects my

Edexcel Level 5 Higher National Diploma in Business – Human Resource Management Higher National Diploma in Business – Management (Organizations and Behavior) on (unit 3/Organizations and Behavior) by (Uthum Milinda Gunawardana) Human Resources Management Institute, 246, Nawala Rd, Nawala, Colombo - Sri Lanka Submitted on (02.12.2012) Table of contents 1.Executive summary…………………………………………………………………. (page 3) 2.Introduction…………………………………………………………………………. (page 4) 2.1.

Prior to liberalisation, the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej, Allwyn, Kelvinator and Voltas. Together, they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s, which invested in brand-building and in enhancing distribution and service channels. Then, with liberalisation came a spate of foreign players from Samsung to LG Electronics to Sony to Aiwa.

The contemporary global marketing environment is largely influenced by market related forces such as globalization, competition, changes in consumers’ tastes and requirements, technology etc, causing pressure on marketers to be highly strategic so as to stay competitive and to survive in the marketing landscape. For this, marketers have to constantly scan and audit the environment that their marketing activities are concerned with. Marketers use different strategic tools to analyze their micro, macro and internal analysis of the marketing environment.

• The device solutions division is composed of semiconductor and liquid crystal display (LCD) reporting segments. The semiconductor business segment