Samsung's Stronger Competitors Of The Tablet Industry

Samsung expanded their product base into four different industries; appliances, phones, home entertainment, and cameras, and within these product lines, there are hundreds of variations. This shows weakness in the company, as they are not able to focus on their competition in all production categories. In their cell phone line, Samsung has failed to create their own operating system and software, instead using the Android system like many of its competitors. Samsung is unable to control the quality of the software and loses out on a higher profit margin if they created their own OS and software.

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

In 2010, in reaction to rumors of a 7-inch tablets being introduced into the market, Steve Jobs simply said, “7-inch tablets are tweeners: too big to compete with a Smartphone and too small to compete with the iPad” (Chen, 2010). While Apple has stayed true to this, many tablet manufacturers have introduced tablets smaller than the iPad, and they are having success. Samsung has introduced the Galaxy Tab, which is generally just 7 inches, although it also comes in a 10.1 inch version. flouting into a market with so many sellers is easy, but success is not guaranteed. One must look at the firm considered to offer the most competition,

All above show people the powerful of the Samsung company, it has the strength to compete with the Apple company.

Samsung was launched in 1983, which was one of the leading brand names in electronics. Samsung was first opened in Daegu, South Korea. Samsung means “THREE STARS” in Korean language. Samsung provides all kinds of electronic products, it is worldwide famous. The goal of Samsung is “to devote its talent and technology to creating superior products and services that contribute to a better global society”. To achieve this, Samsung has set importance on its people and technologies. They also aim to create the products and services that provide their customers with the best satisfaction. But that’s not all they also contribute for common interests and a rich life. Samsung has been the the best-known South Korean brand in the world and the world's

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Samsung is a company that is founded by Lee Byung-chul in 1938, and this company is a South Korean multinational conglomerate company where their headquarters is located in Seoul. Samsung is a group that had expanded into many areas such as food processing, textiles insurance, securities and retail. However, after a few years, Samsung decided to enter the electronics industry in 1969, where their first product was a small black and white television. In 1990s, the company grew into an international corporation where they mainly concentrated on three areas, electronics, engineering, and chemicals (Mathew). Nowadays, Samsung is one of the best mobile phone corporation in the market, where the company decided to give their Samsung electronics motto that has always tried to inspire the world, and create the future from expanding their brand in the following years (Muhammad). From looking at the Samsung SWOT marketing analysis, I can definitely see that Samsung was one of the excellent company where they have lots of strengths and weaknesses. Three of the main strengths that the company has, Samsung was the world number one marketer of mobile phone where they were part of the world biggest market share in the second quarter of 2015 by 21.4%. Not only that, but Samsung has very remarkable research and design capabilities, which was one of their biggest strengths where they were able to generate and demonstrate Samsung pay, a payment app with very identical abilities to apple pay.

Its main marketing strategy is the key to evaluation. Samsung rapidly creates new gadgets that would satisfy the need of customers and for several years Samsung has never failed in this

Most people have owned or own a Samsung device or Apple device. You may know these two amazing companies have been competing versus each other for the longest on trying to produce the better phone. Both companies produce the hottest smartphones on the market with all the latest features, from fingerprint scanner to waterproof technology. Even though they are the phones that are more expensive they are expensive for a reason, and the reason is because they have the latest technology and are built with great quality. I personally like Samsung over Apple because Samsung freely lets you organize and personalize your own phone, while Apple only really lets you change the wallpaper.

Samsung is growing at an incredible speed. It proved by time that it is a global leader in technology. To compete and win in the markets globally, they focus on how to attract the best talented persons and how to provide them a corporate culture so that each of them can surpass. Through unprecedented, well-founded products and services; skilled gifted people; a responsible procedure to business and global citizenship; and cooperation with their partners and customers, Samsung is taking the world to unbelievable new directions. One of their beliefs is that when life and technology strike and collide, you'll definitely find a great story. Samsung's philosophy is based mainly on their strong purpose for growth and permanent innovation. Samsung looks for cooperative and creative visionaries to run their companies. By attracting skillful managers and evolving their organization’s culture to support them, they encourage innovative ideas that progress technology, produce new products and improve or upgrade their customers’ everyday lives.

Samsung is focused on producing devices which can be integrated with most of the software and OS. This gives Samsung products an edge over Apple’s devices, especially as Android and other OS are gaining market share when iOS and OS X are losing it.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Once Samsung launched the long-awaited Galaxy Tab tablet computercalled iPad killer, with specific features like Android 2.2 powered by Google, video

Branded products In the list of "100 World 's Best Brands 2011" recently published by Interbrand, Samsung ranked 17th with brand value of 23.43 billion US dollars, an increase of 2 levels and increased 20% in value 2010. Samsung has also been recognized as the brand has been developing leading technology with the patent number of the second most in the US. The strength of the brand and the technology that allows Samsung "leapfrog", creating new technology trends. The quick turn ideas into products and marketed is also a factor that helped Samsung fresh in the eyes of consumers and stand firm in the industry is changing so rapidly it. Samsung 's logo elliptical shape makes us think of a galaxy. However, in fact, the logo Samsung has another meaning: "The brand embraces all." Ellipse symbolizes surrounded equator globe, and the inscription inside imply that Samsung: Samsung produces all things in all fields. And more than that, it 's a big thing Samsung connecting people together. b. Product set size - width: Samsung phones division into 3 types: Samsung touch, QWERTY Samsung and Samsung Connect. - Length: + Samsung Induction (phone lines using the touchscreen) including mobile phones: Samsung Galaxy, Samsung Star, Samsung Corby, Samsung QWERTY ... + (phone lines using a QWERTY keyboard ) includes the line: E2222, S3353, B3410W ... + Samsung connectivity (telephone lines simple, lightweight, mainly used to listen and call) includes the line: E1200, C3520, E1232B - depth : the

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.