Samsung's Stronger Competitors Of The Tablet Industry

1265 Words6 Pages
One of Amazon’s stronger competitors in the tablet industry is Samsung. The Samsung company was founded in 1938. They are currently involved in three different industries which they classify as Consumer Electronics (CE),Information Technology & Mobile Communications (IM), and Device Solutions (DS). They have several different products in each of these three categories ranging from their famous NAND Flash memory to their medical devices. They are also one of the top competitors in the consumer electronics industry which includes tablets. As a company their vision is, “Samsung will be dedicated to developing innovative technologies and efficient processes that create new markets, enrich people 's lives and continue to make Samsung a digital…show more content…
Samsung desires to be the leader in technological development and standardization in the global networks. In their DS Division they want to be produce differentiated products and to maintain their number one position. With it’s success in the electronics business, Samsung has been recognized globally as an industry leader in technology and now ranks as a top 10 global brand. Also, in 2014, Samsung had the opportunity to be by Intrabrand’s “Best Global Brands 2014” report as number seven. Samsung has some similar advertising strategies to many of the other top competitors in the tablet industry. They try to be a company that offers innovative technology and great design. They want to be the innovators and differentiators. Their tablet have options to use Wi-fi or 4G, sizes that range from 7” to 12.2” and their average, more advertised, sizes being 8” and 9.7”, prices that range from under $200 to $600, storage 16GB to 64GB, processor of 1.2 Ghz to 2.3 Ghz, memory options of 1GB to 3GB, and colors in black, white, and gold. Many of these qualities and options are offered by the other competitors in this industry. These types of things have almost become a basic component to have with the technology, and no longer is it seen as innovative. Some of Samsung’s other components that their tablets have that keep them near the top of the competitors is their ability to have their tablets connect to their other
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