Samuel Adams: The Boston Beer Company

On September 27, 1722, Samuel Adams was born in Boston, Massachusetts. Adams attended and later graduated with a master’s degree from Harvard College in 1740. At Harvard College Adams studied law, but later decided to pursue politics. He started off his career as a tax-collector in Massachusetts, which he was not a very good one. Adams was elected to the Massachusetts Assembly in 1765, as a leader of the radical party. In 1774 he was elected to the First Continental Congress, then in 1775 he was elected again to be on the Second Continental Congress. Later he proudly signed his name to the Declaration of Independence in 1776. Before retiring in 1797, he served as lieutenant governor and governor of Massachusetts. Samuel Adams was raised on strict Puritan values, which are shown through his work.

Boston Beer Company (BBC) has enjoyed much success with their craft beers with Samuel Adams as their main focus. Being the leader of this segment, overtopping five of their competitors combined (Exhibit 1), the company now must decide how to take advantage of the light beer market. Boston Lightship, their current light beer, had been a small contributor in BBC’s product line. Currently, it is facing dwindling sales with product volumes down from 12 000 cases per month to 3000 cases per month.

Samuel Adams, one of our founding fathers, signee of the the Declaration of independence, and helper of the Boston tea. Samuel is a very respected, honored, and patriotic man in US history.

Did you know one of the most famous historians was actually very poor and struggled to live? His name was Samuel Adams and he was born in 1722. He grew up in a very rich family until his mom and dad died and he took over the family business. Witch he fails at miserably and he was in deep debt. until he sold the company. The most tragic thing happened, his wife died and he had to take care of two children all by himself. He quickly married a new wife and the new wife accepted clothing from the neighbors because their family could not afford new clothing. Now that we have the background of Samuel Adams let's talk about how Samuel Adams was famous. He was famous for leading the Boston tea party and being part of continental congress. Also, he still acted when he was very poor and he took part in continental congress not because he had to but because he wanted to (Britannica School, Encyclopædia Britannica).

Boston Beer Company Mission statement is to “seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker”

The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering wide variety of high quality full-flavored, handcraftedbeers. It is distinctive due to the time-honored recipe of brewing and authentic, consistent quality of alcoholic beverages. Samuel Adams Boston Lager is the pride of BBC, regular handcrafted beer “stands for quality, inner self-worth, authenticity, and unique New England or Yankee toughness” ( Martin Roper, Chief Operating Officer). Unfortunately, the company experienced the failure of conquering light beer segment

Tim Horton's one of North America's largest coffee and fresh baked goods chains. Today, Tim Horton's has more than 2,200 stores across Canada and a steadily growing base of 160 locations in key markets within the United States. Our project is focus on the Inventory management of Tim Horton's which located in Bay Shore, 2970 Carling Ave. Inventory Management is the practice of planning, directing and controlling inventory so that it contributes to the business' profitability. Inventory management can help business be more profitable by lowering their cost of goods sold and/or by increasing sales.

For the Samuel Adams brand, indirect competition is based primarily in distilled spirits, liqueurs, and wines. Spirits typically contain 37.5% ABV or greater and are usually not infused with any flavors during the distilling process, however, some modern spirits are infused with flavors after distilling. Liqueurs, on the other hand have a slightly lower ABV and are characterized by uniquely infused flavors and high sugar content. Wine includes any alcoholic beverage that is made from fermented fruit juice and contains from 7%-18% ABV.

In order to stay on top of the industry, The Boston Beer Company needs to find new, innovative ways of being the most appealing craft beer available to the average consumer. While The Boston Beer Company offers many different varieties of seasonal beer, they should begin to shift their focus to year-round specialty beers, such as a line of regional flavors based on their consumer’s regional taste preferences.

Because Samuel Adams prides themselves on being a top notch craft beer producer, a lot rides on their reputation. Boston Beer and Samuel Adams have a strong reputation that rivals even the biggest of beer producers.

Boston Beer, in response to consumers’ preference changes to more flavorful and bitter tasting brews, was founded in 1894. Boston Beer implements a “quality at any cost” strategy with a strong emphasis on product differentiation and implementing quality ingredients into its products. For instance, Boston Beer was the first company to employ a stamped freshness date on its bottles and ingredients are imported from around the world. Additionally, Boston Beer relies heavily on contract brewing to gain competitive advantages. Boston Beer’s contract brewing strategy results in lower overhead and transportation costs, as well as

The brewing industry can be characterized by Porter’s Five Forces framework. New entries to brewing have a relative ease in creating home micro-breweries, which is aided by

Within the craft beer market, consumers have many products to chose. A product is anything offered within a market that which fulfills a want or need (Armstrong & Kotler, 2015). In 2012, over 1,750 breweries operated in the United States (U.S.), with over 1,920 the following year (Brewers,

Boston Beer Company (SAM) is a brewery in Massachusetts most commonly known for its Samuel Adams line of “craft” beers. The Samuel Adams line of beer was introduced in 1985. Since then the company has grown to do over 580 million dollars in revenue each year. 580 million is a very small piece of the food and beverage industry but the amount of shareholder wealth they are providing is impressive. Boston Beer Company has been named one of the top publically traded businesses to watch in 2013 by Forbes.

In the commercial environment Apple are known not only for their innovative products: they are also known for their highly effective inventory control. The system utilized by the firm means that at any point in time there is a minimal amount of capital tied up in the inventory, holding only sufficient inventory to support sales for five days. The ability of the firm, to operate consistently in this manner without suffering significant 'stockouts', especially when the demand for the products does not remain the same through the year, is a credit to the organization and ability to adapt to the demand, indicating a strong understanding of the way inventory needs vary. To appreciate the way this may occur it is possible to look at the firm and examine the way inventory is used, assessing the level of seasonality and looking at the stock management in this context.