San miguel corporation

Satisfactory Essays
STRATEGIC AUDIT (San Miguel Corporation and
A. Soriano Corporation) I. CURRENT SITUATION A. Current Performance
According to Soriano, the companies had developed their budgeting and long-range planning system several year earlier but, despite the many advantages these gave them, they still were not satisfied with their ability to respond to the rapid changes in the environment around them. They, therefor, search for a process that would enable them to upgrade their planning capability.
B. Strategic Posture
1. Mission
San Miguel Corporation, Inc. is committed to the empowerment of San Miguel host communities and various stockholders by harnessing corporate social responsibility
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2. Through strategic partnership it has forged with major international companies
3. San Miguel has gained to managerial expertise, international practice and advance technology, thereby enhancing its performance and establishing itself as a world-class company
B. Corporate Resources
1. Marketing
Budgeting is concerned with the development of a more detailed set of action steps to be undertaken during the coming year so as to implement the parts of a strategic programs scheduled to be achieved during this period.
A strategy cannot be implemented unless it is firmly reflected in the budget and resources are allocated so that the organization can carry out its strategic program activities in parallel with the day-to-day.
2. Finance
The raise d’ etre of the operating structure is to provide specialized function and clear responsibilities for operating task.
Provide a framework to enable the organization to operate more efficiently.
3. R&D
The strategic planning has taken a firm and meaningful hold in both companies
It takes to succeed in today’s changing environment.
4. Operations
The driving force behind the delineation of Business Families should be based on what might make the most sense in term of creating viable competitive strategies.
The firms relative priorities vis-à-vis its different business may change as well, modifications in the line-up of Business Families should be seen as natural.
5. Human
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