Sandwich Blitz Case Study

Their main focus for revenue growth will be expanding revenue opportunities and this also includes making the customer value stronger and better. The company’s financial goal is to expand in locations within three years and still being profitable consistently. With growth the company will have more employees hired on and this means training for the new employees. The factors of their competition must be considered as well when they expand in location. The company must know where they stand in the market compared to their competitors and with innovative and new technologies the company will be successful and profitable.

Macy Inc. (M) has a cost structure that can best be viewed using SWOT analysis, which is a way of evaluating the strengths, weaknesses, opportunities, and threats to the corporation. Macy’s strengths include customer loyalty, a recognizable store name, use of technology, a substantial supply chain, its comprehensive size, and the locations of its stores. In total, these strengths enable Macy Inc. to provide a unique service that offers a characteristic their competitors do not have: merchandise tailored to the customer by store and climate zone. Macy’s main weakness is its cost structure: costs are high compared to their competitors due to a complete operational transformation that includes localizing merchandise by

Second, greater expansion could lead to increased standardization and bureaucracy across the company. Trader Joe’s thrives off the creativity of their employees, even to the extent that each store is free to organize products however they see fit and each store has unique signs created by employees. Trader Joe’s trusts their employees and gives them much freedom in how they interact with customers and conduct themselves during work, but this creativity and freedom could be crippled because of expansion. Also, bureaucracy could increase as the company increases because it becomes harder from the executives to control the direction of the business with such a loose grip on each store.

Through the dozens of merchandise sections within these departments, the company is able to offer customers one-stop shopping convenience in addition to the company operating a dairy, bakery, kitchen, and photo plan. These functional approaches incorporate the fundamental concept of integration with combining and coordinating products and services to offer the consumers one-stop shopping (Smith &Albaum, 2005). This type of marketing and operational strategiesprovides the company an advantage in multiple areas of business while contributing to the organization’s direction and mission. Fred Meyer’s organizational structures are effective in the company’s strategy of seeking competitiveness by enabling each department and each product division in response to the local competition with marketing and operational strategies. The position of the company is measuredby concepts of awareness, use, share, and competitive evaluation in determining the appropriate organizational structure to achieve the goals of the organization. This position of the company impacts the organizational functions in accordance to the organizational design and organizational structure. The operational and marketing functions performed by Fred Meyer reflect qualities of the organization geared toward the appropriate organizational design to achieve the direction of the company.

Based on the opportunities shown by the SWOT analysis, and the factors presented in the Porter Five Forces, as well as the rivalry the company faces from other competitors in the industry Target needs to have a future plan. Some of the recommendations for the company includes expansion into new attractive markets with good income based and substantial population. According to Hahn Kwak, and Palys (2005), the company needs to expand its operations in the South and Northeast metropolitan regions in the US. In addition, the company needs to focus on gaining market share in the market the company already operates. This implies that the company needs to consider expanding its retail channels in grocery stores, stationary, and drug stores. The company also needs to establish its retail stores near the center of major cities in order to gain a market share against its rival Walmart. The company is normally viewed as an urban brand and therefore placing store in major cities gives the company the ability to attract and retain more urban customers as well as middle-class customers. Urban residents will readily accept the

The managers are crucial to the implementation of this new technology because they will drive the change in each of their individual locations. There are essential items that need to be covered to make sure this new system works as Dalman and Lei envision it. In order for the system to become effective Dalman and Lei along with the location managers must have honest discussion and believe in the vision which Sandwich Blitz is taking. They need to market this technology showing it is friendly and easy to manipulate and educate their customers so they can see that Sandwich Blitz will be able to provide even better customer service than before (Bateman & Snell, 2013).

Penny Thomas, an Ivey graduate with the help of her daughter, who also is an Ivey graduate, decides to purchase a license to open a Marble Slab franchise in the Great Toronto Area. After paying her fees of $25,000 to the company, she starts thinking of her marketing plan for her grand opening that she has two weeks to hand to the Marble Slab head-quarters in Calgary . So she hired a marketing consultant (me) to help her. First, the corporate capabilities of the company had to be defined, financial capabilities, Marketing capabilities, Operational capabilities and the available human resources. After comprehensively studying the internal capabilities of the company, the external forces affecting the business are analyzed. The two external

The sandwich shop does not clearly identify a SWOT analysis. However, from reading the business plan, you can pull out several examples of what their strengths, weaknesses, opportunities and threats are. A strength that Sub Shop has is that. The Franchisor will provide them with the necessary supplies for day to day operations. Another strength is that the Quick service restaurants industry represents two-thirds of all sales.It is estimated to reach 15 billion dollars in 2010. The franchise that they are buying into in is a well-established chain that has been open for a long time and is very profitable. The final strength is that they will be hiring college students as employees not just because they will be part-time and don’t have to pay

There are numerous ways of supporting the sandwich generation employees which will benefit both employees and employers. A general social survey conducted on social and community support by Statistics Canada 1996, stated that caregivers felt their employers could support employees more with increased financial support, information related to long-term illnesses and disabilities, counselling benefits and relief assistance. Furthermore, the survey concluded that 44 percent of participants indicated that extra expenses incurred from caregiving could be minimized from some forms of compensation on unpaid work. In addition to extra financial support, one in ten participants believed that information on the long-term illnesses and disabilities can be helpful and effective in providing caregiving services along with some counseling.

The Wow Surround Company in the last three years has had the fortunate and opportunity to expand double the size of the organization. The last development was the two nearby cities branches that were open in the beginning of the year. The conversions of the growth has left many opportunities that can make the business be profitable. The first step that the organization needs to accomplish is analyzing all the market data. After, one was able to identify that the sales in the two new location have been lower than projected, the company will have to distinguish a potential crises for all their employees.

The industry that my organization resides in is the restaurant industry. We specialize in Hot Wings, so our top three competitors are Buffalo Wild Wings (BWW), Chings Hot Wings, and D’bos wings & things. Crumpy’s has been around for 25 years, although our location is 2 years old, we are in our still in the Growth cycle. I think this cycle is going to remain for years due to our location. We are located near the U of Memphis, which is where a majority of our business stem from. As new students enroll in the University, the demand for our product continues to grow.

In a fast pace growing economy, many companies look into the possibility of expanding their reach into other markets. With the growing trend of Globalization, companies today spend countless hours analyzing the various markets in which a possible expansion would prove beneficial for the overall growth of the business. A company that would greatly benefit from expanding its reach to other markets is that of Bed Bath and Beyond, Inc. (BBBY).

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

If a company chooses to engage in a completely unrelated but highly rewarding business it is known as a conglomerate diversification (Kotler, Bloom & Hayes, 2002). In such a case, the driving force is making a higher profit. Bearing in mind that Starway Holdings know their customers in various regions, even in areas they had pulled out from. This meaning that they can instead elect for a more suitable business that can do better and succeed in those markets. Such can be done cautiously and based on prior knowledge or experience with the target market. For example, instead of shutting down retailer branches in remote regions, Starway’s can opt to open wholesale stores, which do not require a lot of manpower and infrastructure. Such a move will prevent market exit while cutting down operating costs.

And, it is clear that the Houston area is in demand for this beloved noodle bowl. But, regardless of the degree of market growth required to meet the business owner’s particular business goals and objectives, the need for growth and a plan to accomplish it is fundamental to a successful business venture. Without it, you will leave your business vulnerable to market pressures such as increased competition or regional economic downswings. For example, when expanding a business, a restaurant, retail or service – reproduction can easily be run from a distance. All you need is to launch a chain. All businesses need to grow to survive and starting a chain expands that business horizon. Since the owner of AGU knows that the first location was a success - he duplicated the plan with multiple locations in various areas while meeting increased customer demands.