Essay On Sanger Automotive

Considering the high retail price of luxury vehicle Fisker Karma Sedan and prospective buyer behavior of electric passenger cars, we define the market for Sanger Automotive dealership are people living Lee and Collier counties with annual HH income exceeding $100,000.

Not only does this provide the company an opportunity to focus all their efforts on the brand image, but it creates a loyal and devoted customer base, in a sense. Drivers with the mindset that electric vehicles are the future, like Tesla Motors, will share that vision with Tesla and continue to support and buy from them.

A major concern that contributes to such a broad estimate of units sold is the buyer behavior for the product type. Current individual purchasers of electric vehicles tend to come from household that live in suburban locations with a warmer climate, own two or more cars, and have a household income exceeding $100,000. From this Sanger can feel more at ease with these predictions because the market he will be serving fits this demographic perfectly, so if increases in units sold did occur they would be more probable to take place at Sangers dealership if he signs with Fisker.

Introduction Automobile usage has increased in America and elsewhere in the world. In a research done by Sutherland, J., et al. (2004) “The US has a contributed to 200 million passengers in cars and light truck over the past few years. Further in 1990, studies showed that US cars increased six times faster than human population. The leaders in the automotive industry must adopt some key elements to ensure success in this fast-moving environment. They must invest in knowing their markets, building brands, adapting product strategies and taking long-term view on their goals and objectives. This paper outlines some of the key factors which should be considered. Environmental factors automotive designers and engineers have always said the main threats in the American Automotive industry are the environmental factors such as fuel economy and the clean air regulations. Automotive Emission posed different problems than manufacturing discharges such as coal smoke. Increased fossil-fuel emission has resulted from the million car increase. Irritation smog, which is comprised of carbon monoxide, hydrocarbons, sulfur oxide and other various chemical mixtures are cited in major cities such as Los Angeles. These auto emissions are also said to cause headaches, visual pollutions, contribute to lung cancers and other respiratory disease. In the end, the engineers have designed cars that are better environmental performers, cost effective and fuel efficient to reduce the environmental

Abstract—In this modern era, many advancements in technology have been witnessed. Research and data collected around the world have allowed for these advancements to take place. This has allowed for a better understanding of the footprint humans leave on the environment. As a result, this has allowed for the planet to become eco-friendlier. An eco-friendly advancement in the 21st century is the electric vehicle. There are a plethora of benefits using electric vehicles. Some advantages include no emissions, cost-effective, and low maintenance.

Electric cars have to compete directly with the already established traditional vehicles. Traditional vehicles have created a market for themselves and are also now entering into the electric car business, giving tough competition to the electric vehicle manufacturing companies.

| * Losing an opportunity to place itself at the forefront of marketing a luxury plug-in electric vehicle * Lose the opportunity to add reputation * Losing the increasing market of hybrid plug-in electric vehicleSee Exhibit 1

Electrical vehicles technology has been present for a while and is a proven technology that need only reshaping to meet the global need. Though, in the past, the technology had failed to compete with the internal combustion engine due to initial cost, the technology has done well in the past few years. Electric vehicle ability to reduce the emission of greenhouse gases like carbon and carbon dioxide and the advantages it enjoys such as low maintenance and running cost can enhance it market competitiveness. However, as experts try to make its charging system more efficient and its ability to store charge more long lasting, the global need continue to rise. The research proposal, therefore, aim at addressing an issue like government involvement can enhance improved use of EV, development of better EV batteries, energy management system and fast charging can help enhance the use of Electrical Vehicles and how electric vehicle drive train and the battery can be redesigned to make it affordable.

Electric cars are becoming very popular in today’s world and are becoming more main stream. One reason for this is the need for automobiles that have a lower or a zero carbon footprint. For the majority of the history of the automobile, the propulsion system was a gas or a diesel engine that would run off of fossil fuels. The burning of fossil fuels is very hazardous to our world and also creates much toxic pollution. However, electric cars run off of electricity, which is a very clean and pollution free resource, depending on how the electricity was produced of course. In this paper we are going to examine the history of electric cars, look into modern electric car technology, and peer into the future of electric car technology to see if EVs might be the answer to dramatically reducing our global pollution.

Technology has been advancing since the turn of the century at an unparalleled pace with the constant announcement of new gadgets and innovations. Of the thousands of new technological advancements made in the past decade, the introduction of the electric car has been the most widely discussed topic. Electric cars are one hundred percent emission free and can replace the fire spitting, bone chilling sounds of a thunderous gasoline engine with the eloquent silence of luxury and speed. However, as with all things technological, electric vehicles have their problems. Electric cars have several benefits and could possibly replace gas cars in the future, but they are not refined enough to take over the world today because of a few technicalities

They are well-positioned in some key markets. They’ve established a foothold in North America. They have a big presence and are a player in markets all over the world (except Asia). The cars are more reliable than ever before, yet still manage to be engaging and more fun than some of the competition and most owners are satisfied. Their new engines are renowned and studied and copied by other makers as they really do point a way into an ever more frugal future.

They are considering disruptors in the electric car market. With their advance innovation and stylish design, many consumers are willing to pay high price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers waiting for their new released backed order products.

 There is a serious problem facing the world right now.  It is air pollution.  The number one contributor to this epidemic is automobile emissions.  We have all heard of the issues that are involved with air pollution including the depletion of the o-zone layer, the green house effect, and acid rain.  The problem has been scoped from every imaginable angle, and now it is time to solve the problem.  I propose that each of the ‘Big Three’ (Ford, General Motors, and Chrysler) car manufacturers be required to have 10% of their product line as EV’s By the year 2010.  I propose this because it will be the start of cleaner air, EV advancement, and awareness of EV’s and how they work.

People against the transition of the car industry from gas-powered to electric cars believe that although electric cars are beneficial to the environment, they are not worth the purchase because electric cars are not as powerful as gas-powered cars. However, companies such as Fisker and Tesla produce powerful electric cars, which are more powerful than many gas-powered cars, but the high cost of these powerful electric cars are a disadvantage. “Fisker produces an electric car called the Karma, which

Product acceptance: Tesla may have trouble with product acceptance. Electronic vehicle that emits no pollutants is attractive to consumers, but science may indicate that the electronic battery charging produces emissions that are harmful in the production of electricity.