Sap America Case Study

1429 WordsSep 18, 20136 Pages
SAP America Case Study The case is about a company named SAP America, which is the abbreviation for Systems, Applications and Programs in Data Processing, which in three short years had gone from a smaller company to the heavy hitter within the corporate computing world. Within this case there were many details brought to light on the ambition of the founding members, and the eventual additions to the SAP team. The case details how this firm took their R/3 product, which was a real-time, integrated applications software, and changed the game of product market infiltration. In 1972 SAP was founded by four young software engineers who had come up with a concept for an integrated software package, and their current employer turned it…show more content…
SAP AG, which is the parent company of SAP America, was the world’s fifth largest software firm and the leading producer of real-time, integrated applications software for client-server computing. SAP’s pinnacle product R/3 helped them dominate the enterprise information systems segment of the client-server market. All of this was under the Company and Industry background section. The case then shifted to Strategic Focus, and discussed SAP’s move to their America Group. Which also contained Canada, Mexico, Latin America, and Australia. Once the focus was set they needed to chart a course of action involving commissioning a sales force to sell their product, and target customers. The key point of regional organization discussed these challenges. The next key point discussed was Resourcing Explosive growth. Once the product hit the market, it was a wild fire. With such high quality of implementation, fulfillment and results, companies were chomping at the bit to integrate the software. A vertical industry strategy was devised to penetrate markets and build the installed base, rethink and vastly expand their partnership strategy, and dramatically ramp up their service and support capabilities. Managing relationships and gaining cooperation was a crucial element within this point. Professional Services was the next key point in this case study. These were those activities provided to customers for a fee; support
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