Sap Analysis

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Individual Selected Case Analysis SAP® AG E-SOLUTIONS FOR THE NEW, NEW ECONOMY Electronic Commerce Management 671 Radford University April 2001 Karl Zartarian Individual Selected Case Analysis SAP AG: E-SOLUTIONS FOR THE NEW, NEW ECONOMY Contents Page I. INTRODUCTION 3 II. DESCRIPTION OF THE COMPANY 4 III. EVOLUTION OF THE E-BUSINESS PLATFORM 6 IV. DESCRIPTION OF THE INDUSTRY 8 V. ANALYSIS OF PORTER’S FIVE FORCES 10 VI. STEEP AND SWOT ANALYSIS 12 VII. BUSINESS MODEL 16 VIII. TARGET MARKETS 17 IX. COMPANY CORE COMPETENCIES 18 X. COMPANY AND INDUSTRY FINANCIAL INFORMATION 20 XI. KEY COMPANY CHALLENGES 22 XII. PROBLEM STATEMENT 23 XIII. STRATEGIES AND RECOMMENDED ACTIONS 24 XIV. SUMMARY 27 XV. REFERENCES 28…show more content…
SAP offers front and back office software and services for rent or purchase through its mySAP.com exchange, which hosts transactions between SAP clients and their vendors. To catch up with rivals in this sector, SAP has launched a US subsidiary to build online marketplaces for large companies and their suppliers. “ HISTORY Software engineers Hasso Plattner (co-chairman and co- chairman and co-CEO), Hans-Werner Hector, Dietmar Hopp, and Klaus Tschira started SAP in 1972 when the project they were working on for IBM was moved to another unit. The four agreed to write a program for IBM customer Imperial Chemical Industries, and SAP (named for the IBM project they left -- Systems, Applications, and Projects) was formed. While rival software companies made many products to automate the various parts of a company's operations, these engineers decided to make a single system that would tie a corporation together. In 1973 they launched an instantaneous accounting transaction processing program called R/1. By 1981, with 200 customers already on board, they had adapted the program to create R/2, mainframe software that linked external databases and communication systems. The company went public in 1988. That year, Plattner began a project to create software for the computer network market. In 1992, as sales of its R/2 mainframe
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