Sap And The World's Third Largest Software Company

This process reduced not just customer’s satisfaction but also profit; there is a need for a financial information management to integrate all their business processes. SAP (System Applications Program) was introduced to the company to ensure efficient communication among the different modules of the business process.

Customer relationship management (CRM) is a model for helping the company manages its interactions with current and future customers. CRM software helps the company organize, automate, and synchronize sales, marketing, customer service, and technical support.

The case shows the implementation of SAP ERP solution in NIBCO, a manufacturer of pipe and fittings, a mid-size manufacturer with about 3,000 employees and revenue over 460 million USD. The company

The authors of “Why ERP?: A Primer On SAP Implementation” discussed the reasons of the successful installation in one facility and the failure in other. Regardless of the nature of the business SAP R/3 has been successful in many organizations such as Ohio plant. The system works very well in organizations that have multiple locations of operations, in” firms for which the change costs are small and in plants which require low flexibility and high centralization (Jacobs & Whybark, 2000, p.126). In contrast, there are many reasons that SAP R/3 might not be successful. SAP R/3 is not appropriate in firms with low turnover and low profitability. Additionally, in some companies manufacturing customized products, SAP R/3 are not appropriate. For instance, the Ohio and North Carolina products are not the same; Ohio’s is in mass production while the other manufactures customized products.

The production staffs viewed the adoption of SAP as an ERP system that focuses on function such as inventory, finance, accounting, production, etc. They had doubt about how SAP modules are relevant to their business processes. The production staffs believed the functional view poorly represents the interaction with other functional views.

c. To manage sales and inventory, UA recently adopted a new SAP system which will make future product expansion easier.

NIBCO has 100 years history and $ 400 million revenues. The main product is flow control like valves, fitting, and hangers so on. Compare to other same types of manufacturers, NIBCO wants to provide low price and differentiation of flow control products. In these days, the product quality is not only a requirement among the commodity markets. The value-added services also are good ways to attract more customers. However, when NIBCO wants to give value-added services to customers, the old system cannot suit their needs. The managers of NIBCO decided to use SAP R/3 implementation project, which helps them to deal with issues. From 1998 to 2001, SAP R/3 implementation has run smoothly in NIBCO. As a supply chain business processes, the

SAP provides businesses scalable and customizable solutions for all aspects of your clients' businesses, from production to marketing and Human Resources to finance reporting. Moreover, SAP products and applications will allow your clients to operate at peak efficiency levels, with better communication and faster decision-making. Therefore, the

Since SAP ERP plays a key role in the operation, we might encounter resistance from stakeholders by integrating the systems. However, it is worthy to note that it is not uncommon for businesses to integrate ERP and CRM to achieve greater efficiency and collaboration between

NIBCO’s Inc. is a midsized manufacturer of values and pipe fitting headquartered in Elkhart, Indiana (Brown, Dehayes, Hoffer, Martin & Perkins, 2012, p.468). NIBCO had over 3000 employees and reported $461 million annual revenue. The company implemented SAP R/3 among its ten plants and four new distribution centers. Top management did not take the advice of their consultants concerning taking a slower approach instead of the BIG Bang approach, instead they decided to go along with Boston Consulting Group (BCG) to eliminate the legacy system and replace them with

SAP is a software company whose main product is an Enterprise Resource Planning (ERP) software. SAP was founded in 1972 in Walldorf, Germany under the name System Analysis and Program Development. (SAP) SAP has more than 54,000 employees with sales and development locations in more than 50 countries. Their revenue in 2010 was € 12.5 billion and based on market capitalization, SAP is the third largest independent software manufacturer. SAP has over 176,000 customers in over 120 countries and markets and distributes its products and services primarily through local subsidiaries. (SAP)

Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.

CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had

CRM systems are customer relationship management platforms. The goal of the system is to track, record, store in databases, and then the

Customer relationship system or we called it CRM, which is the one of the information system that has been used by Prudential Assurance Malaysia Berhad. Customer relationship management is a type of software application. Employees can manage customer information by using CRM. The relationship between company and their customers can be grown in long-term and stable. This system’ primary concept is to keep the business operational through finding and maintaining clients. All departments in the same building can keep track of other department processes such as customer service. Technology is required for customer relationship system to organize and analyze business processes.