Sap Swot

922 Words Mar 12th, 2013 4 Pages
Overview of SAP
SAP is the enterprise application software market leader, helping companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP helps people and organizations work together efficiently and use business insight effectively to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow sustainably (, 2013).
SAP has various amounts of strengths that contribute to their company which make them a top contender in their industry. One of the strengths that SAP has is the functionality of their products. The R/3 System offers you a software solution
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The company’s growing businesses intelligence platform is a great marketing strategy that will open many doors (Wilms, 2012).
Other SaaS service providers are offering cheaper prices for their assistance, which can pose a threat to SAPs market. Customers are becoming more likely to utilize other more affordable forms of help for their investments, etc. (Zolman, 2012). SAPs clients trust them with extremely valuable information such as company security codes and much more. This makes them a prime target for hackers to try and infiltrate the companies system. The number of security vulnerabilities has risen dramatically over time (Nunez).

Recommendation #1:
SAP must spend time developing new methods and technology that will ensure the security of them and more importantly their faithful clientele.

Recommendation #2: SAP should try to find less expensive data chips with the same or similar processing power. By lowering certain company expenses SAP can possibly lowers consumer prices as well and restore customer loyalty.

SAP (2013). About SAP: Helping the world run better. [ONLINE] Available at: [Last Accessed 02 March 2013].
Santosh Karkhanis (2013). Advantages of SAP. [ONLINE] Available at: [Last Accessed 02 March 13].

Kathy Adams McIntosh

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