Mkt/421 Week 7

Print advertisement is the use of curious looking visuals that are used to try and sell the products to the intended audience. The image is used to grab the attention of the audience. The picture that is used must look impressive enough to keep the readers attention.

I agree with your post. I believe value is an essential element of determining if products are worthy of your purchase. Value entails, whether the product or service is useful and can contribute to saving you time and money. Furthermore, value can be equated to whether or not the product or service will be beneficial and advantageous to our efforts. Personally, I tie value into whether or not the product will necessitate quality, durability, and longevity. Another aspect of value ties into whether or not you are likely return to certain business avenues to obtain more of the products and services in the future. If a person knows that they are receiving quality services and items, then they are more likely to give off free advertising via word of mouth marketing and are likely to refer

Going back centuries, producers have been advertising to make a profit from their products. More recently, billboards have been one of the key forms of advertisement and can be spotted all along the side of the major roadways. They can reach a large amount of people and they are intended to do so in a quick manner- while the viewer is glancing outside his or her window. Buc-ee’s, Geico, and Chick-Fil-A, three extremely unique companies, make for the perfect billboards to analyze; when observing, how they grab the viewer’s attention, who the billboards are intending to reach, and the information that each provides, one can reach a conclusion upon the efficiency of billboards.

As a marketing manager for Cruiser Thorr who sells high end motorcycles. This organization is growing at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business. Being that the industry of motorcycles is increasing annually. This organization must also work to satisfy the needs of their target customers. The organization must also work to differentiate themselves from other similar organizations as well. Key components in my opinion are the product uniqueness, safety, quality

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

Humor serves as a universal medicine. A good laugh is surely to cure any case of sadness. In literature, even though many times authors incorporate satire just for humor, other authors like Jane Austen include satire to comment on specific practices of society. So called “good” satire consists of dry humor with weaved in criticism that addresses social norms and common practices of a specific era. In Pride and Prejudice, Jane Austen successfully satirizes society’s view of marriage and the pressures society puts upon women to marry a man not for love but for a “business” relation.

The use of visual texts has been expanding over time; they are located almost everywhere from the city streets to magazines. Visual texts have a persuasive role on how to make us think about what the visual text’s message is. The image, text, and design work together to make up a meaning of that visual text. Public service ads (PSA) are examples of visual texts, which can present a variety of subjects like drugs, diseases, sex, and environmental issues. Public service ads alert us of an issue through an image and by a couple of words in a creative way.

There are different types of ads. Each type of advertisement caters to a different audience. Ads in newspapers typically cater to older folks, whereas TV commercials cater to a younger audience. Time of day is another factor in advertising. Crisp, crunchy, vibrantly colored.

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

The first creative recommendation for the media plan on the print category is to use black and white ads instead of colour. The budget limitations only allows the ads that will run on the newspaper to be black and white on the Monday to Friday edition and the Saturday edition. The target audience has personal traits of being traditionalists for their social views (about 43.6%). As a result, the use of colour will have a slight impression on them and by taking advantage of traditional black and white we can appeal to people who have seeing ads on black and white for a longer period of time.

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

They are used in order to promote or advertise the services of a company. In fact, they look like tiny books or magazines, and their main purpose is to advertise some products or services. They are usually very short and contain from 8 to 40 pages, however, their purpose is similar to other whitepapers: they should be really informative in order to convey the main message of a company or an organization. The readers’ attention is highly enhanced by their visual appeal and interesting design, close attention to even small details. However, the visual outlook of a promo booklet, or its eye-catching color design does not necessarily guarantee a wide reader audience. The key to promo booklet success is the combination of clearly and well-written explanatory and informative text with vivid and meaningful visual aids, such as graphs, tables, diagrams that are aimed to show direct and reliable examples of a product or service

In the wake of outlining the showcasing arrangement and setting target market we have obvious advertising techniques -

For the purpose of this campaign the recommended criteria is print media. Essentially, print advertising is associated with physical printed media such as magazines and newspapers in hopes to reach customers attention (ref). Yet, although this style is advised it would be wise to discuss other advertising outlets in regards to achieving the best possible outcome for the allocated budget. Before, implementing print media as our primary outlet we should first analyse its usefulness and effectiveness in current advertising and decide whether it is the most suitable approach for FruChocs. Firstly, let us examine the effectiveness of print media associated with magazines. According to Green (2002) explains that magazine advertising is the weakest option of all, explaining that its impact is not sufficient enough in comparison to other media outlets. However, it does cater to specific targeted audiences, which is recommended in the advertising criteria, yet, segmenting the market could be detrimental towards growth as opposed to mass marketing, a topic which we will discuss later in the report (Wright & Esslemont, 1994). The next print option we can consider is newspapers, according to World Press Trends the circulation of newspapers free and paid for increased by 15% from 2001 to 2006. From 2006 approximately 1.4 billion people read newspapers on a daily basis, with 515 million people purchasing one every day (World Press Trends & Green 2006). Green (2006) explains, that it is

A print advertisement is normally described as a newspaper, catalog, or magazine. Print advertising is one of the many drives for getting your post or message across to your general audience. Print advertisement is one of the most used ways and is one of the most used methods that has been effective. Print advertisement is known for working because the readers can see the products and actually read up on the product and find out the phone number, fax number, email address, and point of contact. In most print advertisements, the image has to be very strong and catchy and sometimes humorous. In a print advertisement, if it is humorous it is another effective way to engage the audience and the audience is more willing to pay attention.