Satirical Diction By The Onion

“Make your marketing so useful people would pay for it”(Baer). Marketers use wild variations of strategies to appeal to their consumers, which materializes ridicule among marketing companies. Commercialized businesses accommodate useful tactics to appeal to their audience. In a mock press conference, MagnaSoles, “magical” shoe inserts, are analyzed humorously. In their humorous press release to the public, The Onion perceives the marketing industry in a satirical way by explaining their purpose of effectively using the rhetorical devices ethos, logos, and pathos.

A popular technique in the advertising world is “doublespeak.” Lutz explains that “advertisers try to wrap their claims in language that sounds concrete, specific, and objective when in fact the language of advertising is anything but” (133). This type of language essentially states the obvious while sounding seemingly unique which is exploitative to the consumers. The use of rhetorical questions and sweet words that get the audience ready for the sales pitch are a part of “doublespeak.” In this strategy, the advertisers do not go into depth about the products and continue to make general claims that make consumers think that the product is special. Unfinished words, also a part of “doublespeak”, leaves it up to the audience to assume and finish

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Red Bull gives you wings, is a world-famous slogan used to sell endless energy in a can. The slogan and advertising campaign of the Red Bull corporation uses many different marketing strategies that utilize weasel words and misleading advertising to increase sales and fool potential customers. In William Lutz’s article, “With These Words I Can Sell You Anything,” readers learn what weasel words are; Lutz explains “Words to appear to be making a claim for a product when in fact they are making no claim at all” (27). The term weasel word is used in the advertising industry because of how weasel eat the eggs of unexpecting animals. New, improved and reformulated are just a few examples of “weasel” words. That companies use to trick the American

Proactiv is an acne treatment that was made by two famous dermatologists named Dr. Katie Rodan and Dr. Kathy Fields. In this advertisement, Katy Perry persuade people to buy Proactiv. During this commercial Katy Perry uses emotional appeal by sharing a personal story about how acne has affected her and made her feel insecure about her face. At the beginning of this commercial they show Katy Perry being a hyper and energetic person who might seem to have perfect skin when the camera is far away from her, but as the camera gets closer to her face the audience will notice that she has a lot of acne. In this commercial, Katy Perry stated that, “I (She) have tried all the acne products but nothing seems to work for me, until I used Proactiv.” After three weeks of using Proactiv, Katy Perry said that, “All her big acne has gone flat.” Watching this commercial, there were a lot of unique techniques that Proactiv used to captivate the mind of their audiences. In this commercial, Proactiv uses the Greek philosopher Aristotle’s Ethos, Pathos, and Logos to persuade consumers that their product is valid. This rhetorical analysis essay demonstrates how Aristotle’s method is used in the Proactiv c

To begin, the article achieves a satirical tone through devious diction and illogical reasoning that can be found in advertisements enticing consumers to a product. Touching light on the consumer population, many consumers are easily swayed by scientific terminology. The article mocks advertisers by stating, “MagnaSoles employ a brand-new, cutting-edge form of pseudoscience known as Terranometry.” By implementing intelligent-sounding words, a product is more compelling and can make consumers fall in the realm of absurdity. This reveals the crafty and cunning tactics of marketers and their knowledge of a consumer population. The article also uses words such as “pain-nuclei” and “kilofrankels” to satirize marketers use of false, inaccurate terminology, which in effect, leads to the false promotion of their product. Correspondingly, the illogical rationale posed by marketers is shown when the article asserts that “MagnaSoles utilize the healing power of crystals to stimulate dead foot cells with vibrational biofeedback...restoring the foot’s natural bio-flow.” The article

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

The New Yorker is a celebrated magazine that is known for its reporting, essays, and political commentary. Its exemplary status is also attributed to its cartoons and illustrative covers, which are often satirical reinterpretations of current affairs. The demographic of the people who read the New Yorker provides a clue as to the whom the advertisement’s target audience is. They tend to be on the liberal spectrum, mostly college educated people in their early 30s to late 50s.

First, the author utilizes strategies from the rhetorical triangle to create a stronger argument about how the company MagnaSoles convinces customers to buy their product using scientific research. The text includes ethos to point out how marketing strategies establish the credibility of various speakers within the text. It includes a thought from Dr. Arthur Bluni who is “[…]the pseudoscientist who developed the product for Massillon-based Integrated Products.” By appealing to credibility, companies attract the consumers attention and convince them to buy this product. The author uses logos to describe why customers should buy MagnaSoles. “[...] features more than 200 isometrically aligned Contour Points,” states Dr. Arthur Bluni. This quote describes how the company convinces people to buy this product with the use of scientific research, which makes customers feel that the product will be effective. The use of the rhetorical triangle helps demonstrate how the author’s use of ethos and logos mocks consumers for falling for buying this product.

Studies show that there the word gullible written on the ceiling above. In the article, The Onion, the writer talks about how people are gullible and fall for commercials. In the article the author used certain rhetoric devices that other commercials would use to make their product to seem legit. Barry, who wrote a mock press release that was published by The Onion claims that people who fall for ridicules commercials are fools by using ethos, imagery, and pathos.

In the article, written by the Onion, it drastically exaggerated the products towards customers with sarcasm, unrealistic data, and humor to elaborate the consistency of advertisers assuming low intelligence of the customers. Marketing is known for its broad way of advertising their products with realistic positive statistics. Bright ways to emphasize the item will be stereotypical motives to draw towards a specific crowd if needed to. Marketing categories is known for trying to bring in all kinds of relevance to their product. However, there is such a thing as crossing the line by subtly implying to the audience to buy this product. The Onion does this by showing bluntly satire motives as a fake company trying to sell the product of a shoe sole to the point it has been established as a joke in a series way. They throw in a shade of puns to draw the corney lovers. Sarcasm to remind the article is fake. As well the fact of hoaxed evidence.

In the article” The mock Press Release: By the Onion”, products are marketed to consumers by elaborating humor and mocking diction in order to expose the methods used by companies to sell their product even if the claims were false. Companies will try to do anything to get the buyers money. In causation of that the customers see it as the companies being desperate yet they still purchase the product. The Onion, uses satire to grab the attention of the most gullible customer. Not only do they use satire they also implement scientific words most humans don't understand which makes the product sound amazing.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

The products I use in the bathroom, the coffee I drink, and the clothes I wear are influenced by marketing. The commercials convinced me to try soap products, toothpaste, and the coffee I drink. Marketing may persuade one to try a new product but ultimately the product or services must live up to the “hype” to keep consumers coming back.

Everyday, everywhere, we are being blatantly lied to. Whether it be while you are walking down the street, shopping at the supermarket, or even in the safety of your own home enjoying some tv in your down time. Advertising, whether it be big or small is everywhere; and a staggering amount of it is dreadfully deceptive. In truth, advertising that promotes a service or product in a deceptive way is highly unethical. This is because it doesn’t provide the customer with enough information that they need in order to make a good, educated decision. Some of the main reasons for advertising being dishonest are because it displays false savings, it exhibits unnecessary upselling and possibly most importantly, it feul’s wasteful consumerism. The significance of this problem, comes in the form of the large sums of money people waste on products they don’t need and once purchased, realise they don’t want. Frankly it is just too overt to look past.