Satisfaction, Satisfaction And Dissatisfaction And Benefits Of Customer Service

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

| Satisfaction is a primary factor in this sector, but not as concerned with excellence in customer service as the commercial sector. Rather than selling products to make profit they offer services to the community. The quality of and access to an organisation is usually guided by working to customer service charters. Making sure the services offered are satisfactory and beneficial to the community at the right price must be balanced.

Good customer service is very important in a business because it is this that determines

The author knows that a business will not succeed if the employees do not give the customers a quality customer service. Customers are most likely to come back to a place where they feel welcome, where they feel like they are being well treated.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

Companies that provide exceptional customer service skills are more likely to have repeat business from customers. As stated in the article, Customer Service and Its Importance In the Clinical Laboratory, providing excellent service consists of the following components: listen, understand, respect the need for the request, respond, ask if there is anything else you can do, always remain friendly, courteous, and professional (Anderson, 2008). People that have one or more positive experiences with a company will share their experience about that company with others, which will increase business to that company. This is a way of promotion for the organization. More companies, especially small investments, should focus on providing great service to its customers for promotion and increase in

The core of an organization is the customers. If a business does not have customers, they will not have any revenue, profit or market value. Therefore, many companies have enhanced their customer service departments and also use surveys and questionnaires to help them measure their performance. Companies are mindful that customer delight is a substantial driver for their long-term success. This involves companies being conscious of the fact that their ability to answer customer’s needs

Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

By improving customer service, customer will be more happy and start to stick with the product and hardly shifts to the competitors products easily. (Zeithaml, Rust, & Lemon, 2001) This in itself is a big plus point for the company as customer retention is far cheaper then customer acquisition.

Customer service is important to any organizations. Customers spend a substantial amount to purchase a product and therefore, customer service is significant to answer their product issues. This prevents customer dissatisfaction level to increase and reduces the risks of receiving potential complaints. Also, with customer service, it helps an organization to differentiate from its competitors. With customer service, companies are more likely to get repeat business which will generate sales and profit in order for them to function better. All these would lead to publicity where satisfied customers would spread the word of

The benefits of supplying quality customer service are well documented for creating value for the business. Customer service leads to profitability and brand reputation (Armistead and Clark, 1992); Quality customer service leads to higher levels of competitiveness (Chan et al. 2005); Quality customer service reduces costs and boosts profitability (Crosby, 1980); and quality customer service increases customer retention and improves brand image (Stamatis, 1996).

It is considered that the most critical thing for a company is to effectively and efficiently deliver the service to the customers. It does really matter which industry the organization is operating in, the features of services have be taken very seriously and in addition to that, customers have to be satisfied in order for the organization to grow. It has been argued by numerous scholars that the primary need of the customers in the modern business world is to have a good experience, along with added value to be served to them. It is important to note that regardless of the capabilities of a product, the organization is not likely to be successful in accordance with its full potential if the offered

Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these

Rockin’ Rubies is a well known national chain restaurant with a loyal customer base, which is known for its business style atmosphere and family dining flair. In the past year, the corporation has seen a marked decline in sales. The decline in sales is exponentially increasing as every fiscal quarter passes by. The reason for the decline in sales is unknown to the corporation at this time. The restaurant has not changed locations or menu options within the past several years. The theorized root cause of the problem is poor customer satisfaction. Customer satisfaction is the key to customer retention, new customer development and increased sales for the corporation. The

Sayasonti (2015) investigated the factors discussed in the literature which influence customer perceived service quality; customer satisfaction and customer repurchase intention in the auto insurance industry in Thailand. According the analysis of the study, the assurance dimension was a key determinant of a customer assessment of service quality in the auto insurance industry in Thailand. And there was a linear relationship between customer satisfactions, perceived service quality of the company, perception of company image and customer repurchase intentions was found to have a positive significant relationship. His study also indicated that there is no significant relationship between customer loyalty and customer satisfaction. The paper found that the size of the insurance company and the switching cost were slightly significant in moderating the initial relationship between customer satisfaction and customers repurchase intention.