Saturn Car Case Review

In the late 1800’s and early 1900’s the automobile was considered an expensive, custom made, consumer product that only the wealthy could afford to dazzle themselves with. In fact, in 1895 there was a report of only 300 cars in the United States, but that number grew dramatically in the years to come to nearly 1.7 million by 1914 (Car History, n.d.). This increase was due in part by two major shifts in the American society; the new consumer economy and the ideas that every family in America should be able to afford an automobile. Henry Ford was a large contributor to this massive increase in the United States and would make changes to the automobile industry that

The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.

The concept of the automobile was first started in England during Industrial Revolution in the Eighteenth Century. The automobiles were powered by steam engine. Later on, inventors like Henry Ford began thinking further ahead about gasoline engine to produce powerful cars because steam engine cars were not enjoyable because it takes almost ten to twenty minutes to heat up the engine before driving. On June 16, 1903 Henry Ford started the ford motor company (Wikipedia). Almost 500,000 workers were employed in the automobile industry (Nick). Following this many Americans found job opportunities to make their life better in other hand they help the economy and expedite the growth of the country. Soon Ford motor company produced automobiles that were affordable like the Model-T. ”By 1927 the Ford Motor Company had sold over 15.5 million Model Ts in the United States.” (My Life and Work 560). “Nearly half of all American families owned a car in 1929” (561). According to this cars become big part of American's life. Families can go visit family or friend living farther away. Workers drive their automobile to workplace and arrive on time. Overall automotives boost up the productivity and efficiency which led American people to live cozy life, besides give them more time to entertain and refresh

     The birth of the automobile was truly something special. Once a far fetched dream is now what many people believe to be the back bone of the American economy. When people think about the automobile the name that comes to mind is most usually Henry Ford. Although he is not credited with the invention of the automobile, Henry Ford played a crucial role in the development of mass production. The automobile was first invented Europe in 1771 with a top speed of 2.3 miles per hour. A man by the name of Gottliech Daimler produced what was known as the milestone car in 1889, this vehicle traveled at 10 miles per hour (Brown, 105). Not more then a handful of these cars were produced over seas. Not many people had ever

America had a global competition as it was not the only country who had the industry. China, South Korea, Japan and India were also procuring automobiles. In 1995 America and Japan made an agreement on having more outlets in each countries, to be able to sell their products. This agreement created job opportunity and made their cars and parts available in both countries. This agreement also invented computation. Japan was producing good quality and affordable automobile such as Toyota, Nissan, Mitsubishi and more. Japan’s automobile became well known all over the world.

In the early 1900’s there were very few car manufacturers in the United States and only the very wealthy owned a car. Henry Ford saw this as an opportunity to produce an affordable vehicle

The automobile was actually officially invented in 1885 by Karl Benz, in Germany, the United States perfected and dominated the automobile industry starting with Charles Edgar Duryea and his brother Frank Duryea. Together, they brought the United States’ first automobile in 1893. At the time, the incredibly new and innovative creation of the automobile was quite remarkably on of the most impressive inventions to the American people at the time. What this particular technological advancement did for the American Industrial Revolution was create convenience and sparked interest. The American people at this day of age had to constantly commute either by simply just walking or by stagecoaches. But then, America was introduced with an alternative solution for transportation. With such an advancement of technology, the first automobile was strongly affected the American Industrial Revolution, because it continued forward with a man named Henry Ford. Ford was the founder of Ford Motor Company, which was able to mass produce this amazingly revolutionary contraption, that would significantly affect the American people’s everyday lives. Henry Ford did not only just bring the United States the first mass produced automobile, he also introduced the assembly line that would change many companies forever. The assembly

Since the twentieth century, America has dominated the car industry business. Automobiles have made a major influence in the society and the economy of America ever since. Especially when Henry Ford, founder of Ford Motor Company, developed two of his inventions, Model T and Model A, flourished into a big success around the 1900’s. Nonetheless, the culture we live in today is influenced tremendously by the advanced technology we created, and it grants industries new opportunities that may evolve the automobile business as we know it.

These early automobiles were loud, uncomfortable, and often dangerous, but that didn’t stop the dreamers and innovators from pushing forward. Henry Ford was one such visionary. He knew early on the automobile industry was going to change America. He strategically positioned himself to be at the forefront of this new invention sweeping the nation.

The American automobile and the foreign car manufacturers were battling in 1960-70s attempting to create a more efficient car at bargain prices. Another problem that was haunting the industry was the gas consumption, which, in the period of the Arab oil embargo in 1970s, became a really critical issue. The survival for the American automobile industry was in designing and building of subcompact cars, which would be affordable for masses, consuming as less gas as possible. Such car for the Ford Motor Company became Ford Pinto that was presented to public in September of 1970.

The blueprints for modern cars were perfected by the Germans and the French in the late 1800’s. In the first part of the 1900’s Americans dominated the industry. A man by the name of Henry Ford created mass-production techniques that became standard for three companies. Those three companies were Ford, General Motors, and Chrysler. They were the biggest companies by the 1920s. During World War II and afterward car production by the Europeans and Japanese soared.

It is said that the modern automobile is mainly credited to the work of the Germans and French during the late 1800s, but America during the early 20th century did have a period of work in the

Rudi Volti’s Cars and Culture: The Life Story of a Technology (Greenwood Press, 2004) examines the evolution of the automobile, starting from 1765, with Nicholas Cugnot’s steam-powered vehicles, to the present day. The goal of the book, as stated by Volti in the introduction, is to “pay particular attention to the automobile’s technical evolution while at the same time delineating the cultural, social, and political context in which that evolution has taken place” (xi). Thus, Volti also demonstrates the cultural and societal effects that resulted from the emergence and mass production of automobiles. Volti divides the history of automobiles into seven time periods, each a separate chapter that achieves his goal. He accomplishes his objectives by stating the technological advances and societal context under different headings, occasionally linking the two topics together.

A man that went by the name of Henry Ford, once said, “I invented nothing new. I simply assembled the discoveries of other men behind whom were centuries of work…” The Ford Motor Company is an American continental automobile maker founded by Henry Ford on June 16, 1903. During the 1920s, this firm marketed automobiles that were reliable, low-cost, easy-to-operate and easier-to-fix device for the masses (Rise of the Automobile). In addition, the Ford Motor Company led the world into the expansion and refinement of the assembly line; revolutionizing our society to greater heights through its mobile products. Meanwhile, the company’s contributions benefited society through the means of the renovation of the suburbs and the invention of new services. Like no other during the 1920s, the Ford Motor Company supplied to the boom of innovations; marking its footprint to a superior society.

Consider the overall communication strategy of Toyota, including its strategic intent and positioning, the themed messages and message styles in Toyota’s communications. Given the challenges ahead for Toyota, how would you change the communication strategy in terms of strategic intent, themes messages and message styles?