Saturn Case Analysis

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

Saturn is one of the most well known and loved planets in the solar system known for its many features, including its incredible rings, beautiful color and much more. Saturn is a gas giant made up of mostly hydrogen and helium, similar to Jupiter another gas giant. Saturn is the sixth planet from our sun and the second largest planet in our solar system. It's the furthest planet from Earth that’s still visible to the unaided human eye. Saturn is an incredible and outstanding planet with a huge history and intricate details that make it such a spectacular and important part of our solar system.

Today’s society judges people on the type of car you drive. Society does not like to admit to this but it is very true. Manufactures know this happens and targets their markets by these thoughts. Anyone who drives a nice vehicle is thought to be wealthy. No one wants to be seen driving an unattractive piece of junk because of what other people will think of him or her. Consumers also just feel better when they are driving a nice or new car, if makes them feel better about themselves.

They have specific qualities they search for in cars, like affordability, quality and durability. They are vey conscious about safety and low price, and don’t have brand loyalty.

Our lab assignment this week was to research the Cassini/Huygens mission currently being conducted by NASA and the European Space Agency. After learning about the mission, we need to list some of the information it has provided us. As well as discuss what we have learned about Saturn, its rings and the moon system. Choose at least one picture and explain it. Although, Saturn has always been my favorite planet, I didn’t know much about this mission. The lab proved fun and interesting to learn about all the many discoveries of Saturn.

The Saturn Corporation (once a division of GM) was permanently closed in 2009. What went wrong with Saturn?

         Low repair cost
         Chevrolet:
         The third major player
         $60 million ad promotional budget
         Emphasized quality and style
         Consumer perception to this car is an average car. 
         Low repair cost, head/leg is roomy, fairly fuel economy
         GEO:
         Consumers’ perception are low
         3 models: Geo Tracker, GMC Jimmy, and GMC Yukon.
         Honda
         3 models:  Honda Passport, Isuzu Rodeo, and Isuzu Trooper
         Consumers’ perception in terms of quality, safety, performance, off-road capability, aesthetics, comfort, economics, and status were rated average among all SUV brands.
         Good complaint rating and warranty coverage.
         Kia, Suzuki Sidekick
         Only one brand
         Consumers’ perception ratings were the lowest in almost all criteria. 
         Mitsubishi, Olds Brvada
         Only one brand
         The rating was low
         Good seating capacity but limited cargo space,
         Nissan
         Only one brand
         Consumers’ perception was good.
         Good complaint rating, small cargo space, roomy head/leg room, and low towing rating.
         Toyota
         Offer two brands:  4Runner and Land Cruiser
         Consumers’ perceptions were high in terms of quality, safety, off-road capability, and comfort.  However, the rating of economics was low.
         Land Cruiser was very

Automobiles developed greatly throughout the early 20th century, from being clunky awkward things to drive to smooth easy to drive useful machines. The roaring 20’s became time of growth and development for the auto industry. (Miller-Wilson) Cars continued to become safer, cheaper, more reliable, and more practical. Cars saw huge technological advancements throughout the 20’s including better safety, reliability, and therefore became more practical. Development continued until the depression of 1929 hit. (1920’s Automobiles) The crash of the stock market in 1929 led to the Great Depression, which brought social and cultural changes that would have large impacts on the auto industry. (Duchardt) The auto industry, despite the economic difficulties of the 1930’s, continued to thrive on innovation and necessity.

They essentially built a brand that is synonyms with America. They have diverse product mix and that continue to evolve with the addition of a new car each year. They have refined their product mix and market dictates, re-introducing certain vehicles when it makes sense. I think separating the GM brand from Chevrolet was strategic move that allowed them relief as the Chevy brand took some hits with the 2008 bailout. The bail out will continue to be threat for those impacted by the recession. However, this is a great opportunity to gain market share by accommodating the demands of the new generations. Developing electrical cars and building sustainable products will help the brand grow in the future. Global expansion is also another area of opportunity for Chevy.

After Chrysler’s government bailout, there were many changes implemented in order to save the company and one of them being technology. By harnessing technology to improve performance, the company focused its efforts on developing and producing new vehicles that are safe, fuel efficient and reliable. There is much focus on moving towards development of environmental vehicles to reduce pollution and the use of gasoline and concentrate on energy (electric or hybrid) vehicles instead. The company’s success will rely much on how it embraces and moves along with technology.

For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.

Saturn is one of the most interesting planets in the solar system. It is the sixth planet in the solar system, and is most famous for its stunning array of rings. It is a very easy planet to pick out in the sky because it is one of the brightest lights in the shy. It also has a very faint greenish color that makes it stand out from the rest of the objects in the sky (“Astronomy for Kids”). Saturn is the second largest planet in the solar system, Jupiter being the only planet that is bigger. It also has at least eighteen moons, more than any other planet in the solar system. There have been three voyages to this extraordinary planet, and one is still in process today. The Pioneer II traveled to Saturn in September of 1979,

· The Chevrolet (also owned by General Motors) is a product which will bring a lot of opportunities in terms of sales in the future which can help the profitability of Holden/General Motors

They are similarities. All have dates and facts. For example in “The Mysteries of Saturn” it states, “in July 2004 the Cassini spacecraft entered Saturn’s orbit and began to collect valuable information” In “Cassini Mission” it states, “in December 2004 a probe was dropped into Titan’s atmosphere. Then the leader began gathering data.” According to the illustration the first picture of Earth, Mars, Venus, and Saturn together was taken by the Cassini in 2013. All of this information was gathered using improved technology.

wealthy, traditional consumers traditionally don’t like sportier cars, so BMW added an influx of electronic