Saudi American Writing Instruments Potential Sales

8).Determine the weakness and strengths of the products being offered, based on that data suggest the management to bring additional merchandise and brands that would compliment customer selection and differentiate the company

When the firm is trying to maximize their stock they are trying to develop new products and technology which leads to producing products that the customer (society) needs.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

This is the most important aspect to help determine the managerial strategy to use, because it help ask two questions to determine

|D1 |Evaluate the effectiveness of the use of techniques in marketing products in one organisation. |

As marketing costs account for a large portion of the total operating budget, setting up methods to evaluate and measure these marketing efforts will be a proper use of the business’s budget. The outcome of these measures will benefit us in the long run by becoming more profitable with increased sales and decrease in expenses and costs. The goal will be to sell enough units by projecting sales targets (monthly, quarterly and annually) to achieve a break-even point during the first year. A large portion of the budget for advertising will be allocated during the first year of business, to ensure product survival and prepare for the possible increased competition in the following years. Continued product improvement and R&D will be another important factor kept in

When our team assumed the control, we here given two products SAFE and SAKE in the SONITE market. The physical characteristics of the two products were already fixed. We were given the task of managing the two products in the SONITE market and come up with a marketing strategy that would lead to better performance by the products.

In this assignment I was asked to go the areas assigned to me with one Marketing Representative appointed by company to the respective areas. When the Representatives were doing their call with doctors in a meanwhile I have to collect the data of the products of profess. Exactly what is the sale of their products in the particular areas I was also asked to collect the information about the sale of competitive brands of the other companies .Some of them are as follows:-

* Analyze the different competitive products offered. And customization of his product to suit the needs.

The company has invested at least in three market researches, has had positive outcomes as to know the reliability of a new product, unsatisfied necessities of the potential customers, marginal costs, and the expected marginal profit.

After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line (depth sounders) and a strong brand (Hummingbird), has conducted substantial market research on three new products. These products are project 901, hummingbird VHF Radio, Locator/ GPS navigator. Of these, project 901 is an extension of the depth sounder product, while the other two would be new product lines for the company. Top management is deciding which one or more of the three new products it should proceed with. In this paper, I will discuss the positive and

Interpretation of Consumer and market data provides vital information concerning the likelihood and weak point of the company product. Therefore, while reviewing the data Dana should focus on the key factors

In the beginning of the twentieth century, scientific decision-making has been arisen by Herbert A.Simon. There are five areas of scientific decision-making: Target segment, Product strategy, Pricing strategy, Distribution strategy and Promotion strategy. Distribution strategy is a number of firms that try to use different ways to make the product from the origin to the consumer. This essay would show two different alternative strategies of distribution, explain the advantages and disadvantages of the alternative strategies. This essay will mention the author’s opinion as well, since, with the progress of the market, consumers have multifarious ways to choose products and the markets show the multifarious as well. It is necessary to firms make a better decision of marketing types, but the market conditions are changing. For firms, that means they need to face challenge and difficult to make a right way.

Decline- Product sales start to drop due to issues such as consumer preference of product has changed or technological advancement. (20)

As the world economy is growing with different new company types and services, pressure to managers are seems to be rising. Back in the days owners/stake holders used to make decision for the organization, but now a days as the industry is growing and the workload has been distributed according to employee’s skills. Different department has been established in an organization and even every department managers have to take critical decisions in a glance to justify their business future and Probability. And to make the right decision, there are various kinds of measures that can be applied to the organization to see its growth. Especially in term of investment it is really important to go for the right investment, otherwise the investing capital can waste which is neither good for the Organization nor the managers taking decision upon. So critically evaluate the business facts is a must for both the managers’ career and the company future. So using the measures on right time and right place to make critical decision on short and long term, it is really important to know