Saudi Arabia's Market Audit

Macy operates in department store retail industry. The U.S. Department Store industry includes over 3500 stores with combined annual revenue of $70 billion representing 20% of the global industry. Department stores in the US increased at a compounded annual growth rate (CAGR) of 3.4% between 2004 and 2009. The US Department store product mix includes a variety of products such as women, men, and children apparel, shoes, cosmetics, and home and furniture. Clothing and footwear market sales accounted for a 53% share of the department stores retail format in 2009 (DataMonitor).

When price increases sales decrease because fewer customers feel the product is a good value. Exclusive distribution rights for national manufacturers would help with increased growth and having vendors make unique products specifically for Macy’s would enable shopper loyalty which would also affect the variable costs.

Macy’s Inc. is one of the oldest enterprises in the United States, belonging to the department stores industry. (Hoovers.com) It is a national brand, owning 850 department stores. During the development of the company, there had several key decisions that were beneficial for the company. However, in recent years, the competitions in department stores industry become more and more serious.

They have spent time and effort to make themselves this way, and it shows in the majority of their stores. Despite the yearly controversy over their cups, the company has mostly good publicity and is well liked. Macy’s needs to grow and to figure out how to compete in the competitive retail industry. While closing down some of their stores is bad for the employees working there, it could be good for the business to figure out where they are still profitable and to take inventory before deciding where to go next. I look forward to seeing how each company continues to grow, or not, in the

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

2.) In today’s evolving customers, a majority of customers changed their shopping habits. More shoppers research purchases on line and comparison shop. Macy’s must appeal to the new way of shopping and strive to meet the needs of their customer.

This report presents data describing the differences amongst the two department stores, their fundamental visions, and comparative statistics. Macy’s or Dillard’s: Differences amongst these competitors There are several aspects you can analyze from each department store. Major pieces do set each one apart from the other. Brand names carried by Macy’s and Dillard’s from an average shoppers point of view can go completely unnoticed unless price is involved. For trend shoppers brand names can either make or break a retail store. It can easily determine if he or she will walk to Macy’s or Dillard’s because they already know the store does or does not carry that brand. This is consistent with each department throughout both stores and

Macy’s Inc. is a well-established, historic and profitable company that is known as a quality yet affordable department store. Macy’s is an American icon; therefore our objective is not to change this image, but to modify it to appeal to a more youthful market.

We all know that both Walmart and Macys are two of the most popular stores, they both have different concepts of the customer experience have manage to divide the public right down the middle. Macy’s stores serves high-end clientele, Walmart has more relaxed and price friendly appeal to those of who are in the middle or even low income. Many middle income Americans shop at Walmart primarily because of their low prices, there are shoppers that gathers shop for the quality of Macys. Is just a matter of asking shoppers a question: Why Walmart vs Macys? What is more important quality or quantity for the shopper’s money? Depending at their answer could change the future of each store, and maybe each store could change their perspective towers their shoppers.

In this segment, the retailer J.C. Penney will be analyzed against the department store retail industry, with particular emphasis placed upon their competitors, Macy’s and Kohl’s. The major components to be discussed will include the general external environment (i.e. demographics, economics, politics, legal requirements, technologies and global expansion), the industry environment, the competitive environment, the driving forces and the key factors for success within the industry. In terms of the general external environment, the retail industry is a multi-trillion dollar business in the United States alone and maintains operations primarily due to consumer spending. Such purchases rely upon the disposable income of

Macy’s Inc. has a very strong network all over in the United States under its two main brand names but the company has very weak geographic presence. All of its business functions are in the United States. Any changes in the economic, political, legal, and social framework of the country will have direct impact on the business operations of Macy’s Inc. and its profitability will suffer many folds.

Macy’s has always found creative ways to attract consumers in the past such as the botanical garden. They should consider hosting more events to build up their brand and draw more positive attention to themselves. I thought it was a great idea for Macy’s to partner up with other retail companies to expand their inventory. Instead of take the initiative to horizontally integrate, they have decided to allow other retailers to setup in their department stores. This would bring in customers that are in a rush to pick up multiple things for holiday shopping to go to Macy’s as it would be a one stop shop. Best Buy is a good example of one of the many partnerships. They already have a fan based and loyal customers, so it would not make senses if they decided to start an electronic department to compete with the current market. It would also resolve the issue of low traffic in Macy’s as it would attract more shoppers to go to Macy’s to visit the section of different

it is important to identify key strengths of the company over upcoming threats and weak points. Macy’s differentiate itself from competition with upscale “Celebrity” brand exclusivity, merchandise based on local preferences, and unique store design atmosphere. Based on analysis performed the company weighted strategy is to move towards the online and technology advances with maintaining Macy’s upscale storefront culture, integrating new product offerings with revising promotions to satisfy its target market and expanding operations to a new markets with present demand. From opportunities analysis strategy can be divided in three fragments

Macy’s, Inc. is a department store company that currently operates over 800 stores under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, and their newest acquisition Bluemercury, which offers luxury beauty products and spa services. All but one of its stores are located in the United States, Guam, and Puerto Rico. Additionally, Macy’s sells its merchandise via their websites and mobile applications. According to their 2014 annual report, Macy’s had sales of $28.1 billion last year.

DEBENHAMS is a famous department store in the UK, primarily providing clothing, accessories, beauty and furniture. DEBENHAMS performs as a leader in UK market in clothing and premium health and beauty. Moreover, it also owns an online shop and operates stores across 27 countries overseas.