Saul Bass: The Man With The Golden Arm

Paul Rand was very strict in his rules for design and followed these rules in his works, especially within logo’s. He believed that: “If a logotype is too big or too small, awkwardly placed, too often repeated, ommited, given the wrong emphasis , or otherwise confusing, it does not help a company image.” Rand.P (1982) These same rules can be used within his poster designs as well, he does not over complicate any of his designs and keeps them proffesional and dynamic.

Since it’s infancy at the beginning of the eighteenth century, horror has followed certain conventions that results in an awakening of the senses, evoking intense emotions of fear and terror in the audience. Horror feeds off triggering the primal fears embedded within all of humankind, creating a sense of menace that is the very substance of this genre. Furthermore, the central menace of a piece tends to enlighten the human mind to the world of the paranormal and the enigmatic, dark side of the unknown. The movie “Psycho” directed by Alfred Hitchcock is a perfect example. Infamous for its shower scene, but immortal for its contribution to the horror genre, “Psycho” was filmed with great tact, grace and art in regards to horror conventions.

In this study, one of the objectives is to discover how a concept artist conveys moods through gothic style and the feels in his or her concept art

Wes Craven’s horror movie “Scream”, inspired the gruesome murder of Gina Castillo. Castillo’s sixteen year old son and his fifteen year old cousin killed Gina Castillo. Why would anyone wish to watch the petrifying film, “Scream”? What would trigger a person to take inspiration from the horror movie, “Scream”. Stephen King describes horror as a piece of the human condition. Author of several horror novels, Stephen King wrote an essay titled “Why We Crave Horror.” In this paper he thoroughly explains why the human species craves horror and how it makes humans feel. In this essay, Stephen King precisely claims that humans desire, horror because horror pushes them to face their fears, renew their feelings of normality, and to expose

Rick’s painting “Greed” a painting of a man with a face devoid of eyes or nose, has a mouth opened wide with teeth showing, no tongue visible, dressed in a suit and tie, a hand reaching out to the viewer with a dark green background has a masterful use of light, a sombre presence of the subject which draws you in and leaves you contemplating the intricacies of the artists’ mind and what message he is trying to convey.

The inspiration for the piece was due to the chaotic nature of the lines to create a creature that could inflict terror to the audience. The first image that kept invading my mind was the hair, I wanted to create a creature with that element. Since I was so obsessed with the idea of hair I started to look into horror icons that have inflicted fear on me since I was a child. The first creature that successfully inflicted terror on me was The Grudge because of how she presented herself by making disturbing sounds because her neck was broken, and how it moved about in a distorted manner; broken bones. Unfortunately, the creature in The Grudge was not enough to show what I had imagined my creature to look like because it's always dressed in a white

Good read for an article, the concept of image is something I do on the daily. Make me a poster to capture this concept…example Hockey Jersey Night. Making the poster took some thinking how do you capture the event with few words and strong imagery. (See attached pdf) To design you have to think outside the box and use imagery and word play a lot. Keep it simple is my motto and white is good when it refers to space within the design, but we are not talking about designing a poster we are talking about writing.

Book Arrangement Art and Soul: Notes on Creating begins with a credo. Audrey Flack’s credo comes from a commencement address that she delivered at the Pennsylvania Academy of Fine Arts. The Credo is followed by a page titled “What This Book Is About.” The book is split up into six sections.

Kalmina (Alex) Wu Josh Jackson Media Studies 10 30 September 2014 The Mutation of the Horror Genre Horror can be defined as a genre meant to psychologically trigger individual fear with the presence of certain supernatural or abstract characteristics. The genre is dependent on people’s fascination with unrealism and the sensation that comes from experiencing fear personified into tangible elements on a screen. Horror films have thrilled audiences for decades, revealing stories of the more sinister parts of life. The popular allure that stems from the genre comes from the tension moviegoers experience when aroused by specific stimuli uniquely present in these cinematic features (Walters). Over time, as the genre progressed, the standardized elements found in a typical horror movie began to shift in different directions primarily due to changing societal circumstances and increasing consumer demand for cinematic innovation. The expansive nature of the different codes and conventions within the horror genre, coupled with the evolution of society’s fascination with these characteristics, has led to the mutation of the genre itself in order to allow for unique approaches to a familiar style in response to both economic developments and taste shifts within the consumer industry.

This open letter is directed at the directors of Horror films. This letter will discus the over used gimmicks and the lack of creativity on their part. It will be written in a conversational way with the use of pathos of how these movies are faulty with a touch of humor, and rhetorical questions to emphasize certain points of my discussion of this topic. I will also use ethos through my time as a film fanatic who is passionate on all that is film especially horror film which is my favorite film genre, and is the largest genre with so many subgenres within it that have the ability to use so much imagination. I have crafted this conversation to be directed towards the directors of horror films with the use of film lingo that is used for this genre, movie examples they should look at, and a deep analysis of what and how this problem cause movie of today to lack in appeal.

The item I would like to talk about today is the 2017 Western Michigan University football team’s poster. Every year before the season our football team releases a poster listing the team slogan and schedule for the upcoming season. I believe after four years here at Western Michigan University that the posters main purpose is to build hype and to get students to obviously come to the game. The poster for this year’s team has drawn me in since day one. I think the background of the photo allows the main subjects in the photo to really stand out. I also think that this schedule/poster allows a student like myself to keep up to date when the team is playing at Waldo Stadium. I strongly believe that this poster is an excellent example of graphic design and communication.

• Tim Burton’s Unique Style/Burtonesque Just like in his previous movies, in both The Corpse Bride and The Nightmare Before Christmas, it is very clear to find Burton’s own signature. People have frequently contrasted Burton 's style with the gothic. The utilization of dark, the dimness of some of his illustrations, the overwhelming make-up, the whiteness of the skins, beasts and other spooky animals review Gothic writing and works of art yet, in addition, German Expressionism. The topic of death is ubiquitous in Burton 's specialty regularly joined with verse and ridicule. The shocking end up noticeably funny and beautiful. He discovers motivation in the creators he adores like Edgar Allan Poe and Roald Dahl. He appreciates them for the unpredictability of their stories and the many-sided quality of their universes a long way from being recently highly contrasting. They are both entertaining and dull and near Burton 's own particular style.

The essay strives to present the visual analysis of the poster of the movie Scream. The poster of the movies are regarded as important tool for advertising a movie and they play a very important role in informing people about the basic elements of the movie. The posters are meant to perform variety of goals for the movies and thus it is very important for the filmmakers to assure the creation of appropriate poster for their movie (King, 2003). The poster of this movie has been analyzed in the essay by following the four steps of visual analysis framework.

The expressionist Edvard Munch applies different elements of art and principles of design to express his emotions as well as to help create emotions for the viewer, in his painting The Scream. The landscape is a sunset and a river. When examined, the first thing you recognize about the painting is the repetition of the element line. Line is the compositions most aggressive element and its very vivid in this painting. The repetition of lines set up a visual rhythm in this composition. To imply motion, as well as, represent his objects, Munch uses a series of repeating lines. For instance, the ghoul-like figure looks like its running towards the viewer. The isolated ghoul-like figure is the focal point of the painting. Munch uses straight and

The principles used in this design include figure/ground relationship, asymmetrical contrast and repetition. Out of all these principles, contrast and repetition stands out most. In this work, there is contrast and repetition in colors. Color changed as it has moved one triangle to another. In addition, rhythm and repetition played important part in this design because the geometric shapes repeated more than once. Furthermore, there is also contrast in the size of the type and triangles. For instance, the title "The 2010 Shepley Bulfinch Summer Design Fellowship MMX" used bigger in size than other text. In this work, the figure/ground is well-balanced as well as positive and negative space. These triangles in primary colors and secondary colors are considered as figure and the white part in each rectangle considered as ground. The primary focal points are the triangle in red, blue and yellow. Then the secondary focal point is the triangle that colored in purple and light orange. At last, the tertiary focal point is the texts and the white background of the poster.