Save the Children Campaign, the Analysis

2476 WordsDec 5, 200510 Pages
Save the Children Campaign, The Analysis Introduction: The organization that I chose to analysis is the Save the Children Campaign. This organization relies heavily upon ethos and pathos to get support for their cause. This organization uses many means to get their point across to people. This organization uses the emotional appeal to their advantage and mostly they use this technique to get donations and volunteers. The use of credibility strategies has helped the organization also with receiving donations and getting people to volunteer. The mission of Save the Children is to create lasting, positive changes in the lives of children in need. Save the Children works to achieve this mission through community-based programs designed…show more content…
Actress Sara Rue, from the television show Less Than Perfect, was quoted as saying, "Peace is definitely possible, but it is done step-by-step. Save the Children is doing wonderful work, and that is where we need to start: with our children" (Rue). Image Management: This organization has an image and reputation to protect. The Save the Children organization is in the business of keeping up a good image of helping children all over the world. Now this organization is helping children in the United States. Save the Children launched a multi-media public service announcement campaign, featuring Academy Award-winning actress Sally Field and the song "Imagine" by the late John Lennon, to call attention to the agency's efforts to aid thousands of Gulf Coast children forced from their homes by Hurricanes Katrina and Rita (Save). In an increasingly disintermediated information world, keeping a decent corporate reputation is more challenging than ever. The speed knowledge of spreads and our greater access to a wider media means "big bad news" easily gets to your phone in the space of your homeward journey (Grossman). Even though this is a nonprofit organization, it is run like a corporation. Just like a corporation, this organization has to keep up its image. Image management and finical performance have been closely related. Reputation is conceptualized by means of a two-dimensional

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