Save the Children Campaign, the Analysis

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

Any individual who comes into contact with children in their daily work has a duty to ensure the safety and well-being of children. Safeguarding means protecting and promoting the childs welfare and putting measures in place to prevent abuse. Child protection is protecting a child when there is reason to believe that the child has suffered or is likely to suffer from abuse or neglect. In order to ensure this happens within a school setting, there are many laws that protect the welfare and safeguarding of children:-

In the documentary “Poor Kids” you get to truly see and feel how it is to be a child that suffers from food insecurity, poverty and the rest that comes with it. The fact that this problem exists in a developed country that you would assume it could provide for all their citizens. Well, the reality is we have many families suffering because of lack food and on top of that, we have children suffering from lack and food and more. As a society, we have grown to just be concerned about ourselves and we don’t focus on issues that affect others. We fail to see the struggles of others because it doesn’t directly impact us. We are focused on attaining wealth at all cost we would rather waste food than provide help for the ones in need. Ultimately, we are creating policies that, make sure no one gives food to the ones that needed the most. It’s a sad reality that we must face in order to continue to strive as a nation. Therefore, we need to acknowledge others and provide them with the respect that they deserve. We also have many corporations and elites that have control, power, and wealth. The stratified system in the U.S is making it that much harder for lower-income families to come out of poverty. Not only are they suffering from lack of food, lack income, and resources, but this also is affecting their pride and self-worth.

This organization was founded in 1995 by Craig and Marc who believes that every child should have a right to achieve his/her fullest potential as agents of change. The “free the Children” work domestically through “We day” and “We Act” to educate and empower them to become active citizens of the community and the world. It works through development model Adopt a Village to allow children’s to have education and end poverty in the world.

In “Standing Up for Children” by Marian Wright Edelman, she states that people should stand up for children because they are the future of our country. In her essay she talks about how children are our next generation and people should do what they can to try to help and educate them. Edelman says“It’s time to do whatever it takes to make our nation treat our children right and to live up to its promise of fair opportunity”(44). Not only does she encourage people to treat children right but she also encourages people to treat children fairly regardless of their color or economic status. Later on Edelman mentions that programs that help children who are in need are being cut she then says “Don’t be afraid to be the voice in the wilderness

Physical abuse is when a child is physically hurt . Hitting, beating, throwing, shaking are all physical abuse.

In the documentary “Poor Kids”, Frontline explores childhood poverty from the eyes of the children that are enduring the epidemic. Through interviews and observations, the children from these poor families tell their stories uncandid, honest and in their own words. The outcome is remarkably discerning, by taking viewers into their livelihoods and day to day experiences, and displaying their unfortunate lack of resources and hope. Every single day, huge numbers of American families get pulled out of the middle class and dumped into poverty. The amount of reliable, secure jobs continues to shrink, and families don’t have any way to pay their bills, causing them to lose electricity, water, and even their homes.

Working Together to safeguard children 2015 is a statutory guidance and says ‘’specific duties in relation to children’s need and children suffering, or likely to suffer, significant harm.’’ (Gov.uk)

With the United States of America having one of the highest child poverty rates, the documentary titled, Poor Kids, takes us to Stockton, Iowa where we follow the lives of three destitute families from the point of view of their children. Two of the families are on the verge of homelessness and the other one is already living in a shelter. Throughout this documentary we see what being poor in America looks like through the eyes of children.

The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay” (St. Jude Research Children Hospital 2017). Subsequently, their mission statement clearly identifies the organization’s reason for being; as a result, they successfully guide and inspire moral conduct. Their mission statement combined with their core values form the core ideology; “Core ideology is the central identity or character of an organization” (Johnson, C. E. 2016).

The rhetorical strategies incorporated into the advertisement played an enormous role in its effectiveness. The author, UNICEF, has a large influence due to its global recognition as an organization that works for children in over 190 countries. For this particular audience, UNICEF is targeting adults, which leads to the purpose. UNICEF targets adults so that the adults will be more likely to adopt a child in need. The phrase that the advertisement stated is, “Every child needs a family”; therefore, the

Brigham and Lesson (2010) stated, “over the last three decades, the percentage of a company’s value attributable to tangible assets has dropped from 90% to just 25%.” However, intangible assets, reputation included, make up 40-60% of a business’s capitalization. An industry like Big Pharma relies heavily on its reputation. An organizations actions, choices, behaviors, and consequences will influence a stakeholder’s perception. This is a roundabout way for an organization to help determine its own reputation. Word of mouth, past experiences and media coverage will always influence reputation of corporations. In his article in Nature Biotechnology, Mark Kessel (2014) explains, “For companies in the pharmaceutical sector, how stakeholders view companies is influenced primarily by the lay professional media (through print, TV, radio and online) and the internet (blogs and social

Craig Keilburger is a Canadian activist who is the co – founder of the free the children campaign: an international charity, Me to We: an inventive social enterprise, and We Day: a signature empowerment event for youths.

Child welfare is an issue that is vastly debated today in the United States. Regardless of party lines, socioeconomics, gender, religion, or race, it seems like everyone has a stake in shaping this issue. As such, progression in policy can be difficult and is often controversial. Throughout the 1900s, the United States Supreme Court heard and decided several cases that set forth precedent, giving more power to, and enabling, parents to raise their children as they see fit. As constituents, parents have a substantial say in what policy should and will be enacted. However, as individuals, parents do not have nearly as much power alone as they do in groups to influence public policy. Therefore, by banning together and creating interest groups, as well as participating in political parties, individuals who have an interest in child welfare, are more likely to make a substantial difference.

Google’s greatest vulnerability in the ordeal with China was damage done to its reputation because we should, as stated in the Bible, “Earn a reputation for living well in God’s eyes and the eyes of the people.”(Proverbs 3:4) When running a company it is highly important to preserve good standing because