Savoury Ice Cream Pr Brief

With reference to organisations or industries that you know, to what extent do you think that recent changes in the UK economy will have inevitably damaged the long-term profits of businesses that operate in this country? (40 marks)

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

Analyze the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful?

The target market is Women on the go with no children who want a small personal treat. The data revealed that this target market were the heaviest buyers of premium treats, this focused the team to advertise towards “her” and “What does she

Marble Slab is a company that is famous for making fresh ice cream. It sells its premium prestige ice cream that is made daily with unique toppings. The unique thing about Marble Slab is the customers’ ability to completely customize their ice cream the way that they want to eat it. Instead of having a predetermined flavour, customers are able to mix their flavours of ice cream that they please and put a numerous amount of toppings on them that include Bananas, Strawberries, Bread crumbs etc. They call this Mixins. All of this is done on a giant ice cold marble slab. Marble Slab wishes to give customers a unique experience with a prestigious brand of ice cream.

Statistical information confirms: obesity and overweight have already turned into an issue of national concern. In 2002, “a National Survey conducted by American Sports Data revealed that 61% of adults in the U.S. felt that they were overweight, 19% admitting that they were ‘considerably’ overweight” (American Sports Data). The major causes of obesity, overweight, and similar nutritional problems included genetics, population trends, hurried lifestyles, high-carbohydrate diets, less demanding workplaces, smoking cessation, and social class aspects (American Sports Data). That hurried lifestyles and a less demanding workplace contribute in the development of obesity trends is clear. But even more importantly, because the number of those who are overweight or obese exceeds one half of the American population, the government must control our diets. The information about the costs of obesity and related diseases is even more compelling.

* With United Kingdom budget for 2010 out, the general election coming up and the country in serious debt, there is uncertainty what the future holds with politicians different set of policies. Already there are increases in duty of some products consumer can hardly do without. And also with plans to increase tax for debt recovery, customers’ confidence will be low spending their money due to uncertainty of the country’s future and will affect Pret whose target are office workers and affluent customers.

| Propose a marketing strategy that addresses the quality of the cookie or targets children. Since children have a stronger influence in Canadian markets than US markets, reaching out to them could increase brand recognition and sales.

We suggest that Steers communicate their message through the various means of advertising. We also suggest that during the first two months of introducing super smoothies into all their franchises, they should be placed on their own menu board. This will draw attention to the super smoothies therefore encouraging customers to buy it, giving Steers a competitive advantage.

What brand of ice cream for children is healthy, natural, full of vitamins, dairy-free, and vegan-friendly? None yet so we created Scoopies. This pitch for Scoopies will point out features of our marketing strategy and explain these choices using psychological theory with research evidence to support our choices.

McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people

explain the role of advertising agencies and the media in the development of a successful promotional campaign

As Lake and Townshend discuss, the obesogenic nature of a built food environment is relevant given the rapid rise in obesity over the past three decades in most western countries (262). With approximately 30,000 premature deaths each year being attributed to obesity in the United Kingdom, the importance of understanding the causes of obesity cannot be understated. To better understand the magnitude of this figure, 64,000 British citizens died in 2011 from ischaemic heart disease, the leading cause of death in this country (Office for National Statistics). The annual health burden of obesity in the UK is estimated to be $5.3-5.9 billion U.S. dollars. If an obesogenic built environment does exist, then the implications in terms of health and healthcare costs are significant.

A Marketing case study on Cadbury’s new advertising campaign for the Crispy Crunch chocolate bar.

 While some have it for breakfast, for others it is a complete wholesome meal.