Essay on Saxonville Sausage Company Case Summary

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

In this essay, I will discuss the 1994 Stella Liebeck vs McDonald’s Restaurant 's tort lawsuit, where the plaintiff was severely burned after wasting coffee purchased from the drive-through window of the restaurant, into her lap. I will explore the basis of her claim against McDonald 's and identify if the alleged tort intentional, negligent, or strict liability. Additionally, I will examine why Ms. Liebeck 's lawyers believed that McDonald 's was liable to Ms. Liebeck. Likewise, I will reveal whether or not I think it is reasonable to expect that a hot drink purchased from a restaurant might quickly give the consumer third-degree burns. Finally, I will disclose how the jury decides the case and why I think the jury decided the case this way.

In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I

In order to examine my question thoroughly, I would need the court documents written on both The Slaughterhouse Cases (1872) and Williams v. Mississippi (1872). I would also need legal scholarly reviews about the ramifications and motivations of the cases. I would need primary sources of information from newspapers and articles from the time period to gage public opinion about the decisions. This may shed light onto the Justice’s mindsets during ruling. (For example, did the public opinion differ in the case of white butchers invoking the 14th amendment in comparison to a black man on trial for murder as in Williams v. Mississippi (1872)? Would public opinion sway the judges?) I would also desire information about the specific Supreme Court

Strengths:-High brand awareness within the marketing world.-Extensive distribution of product throughout United States-A.1.Steak is sponsored by largest food company in U.S.-Product quality/longevity helped to perpetuate company name|Opportunities:-Can test piloted promotional rates for future pricing-Can assess manager’s ability to generate “on-the-fly” marketing strategies-Opportunity to test new steak sauce flavors in the market-Consumers continue to be satisfied with quality of old A.1. taste|

In creating this paper I have decided to use the Kudler Fine Foods organization, due to the fact that I enjoy trying new flavors from around the world. Kudler Find Foods is “a local upscale specialty food store” (Kudler website) located in California. Kudler Fine Foods currently has three locations in the state of California. There focus is to bring the finest foods and finest team members they can to their potential customers. They offer a wine steward at each location, as well as monthly classes for customers to lean about various wines in the store. Kudler Fine Foods wants to promote the best in food and service. The Kudler Fine Foods

Before the court is a negligence claim against Interstate, who filed a motion to dismiss based on lack of jurisdiction. When determining if the court should accept the motion to dismiss, it must first examine if the contact was purposefully directed at the forum state by the defendant so as to abide by the notion of fair warning. Burger King Corp. v. Rudzewicz, 471 U.S. 462, 472 (1985). When determining if the contact is purposeful in a tort claim the standard is a tortious contact intentionally directed to purposefully produce a tortious effect in the forum state. Calder v. Jones, 465 U.S. 783, 789 (1984). Determining if a contact is purposeful relies on what it is not; it is not foreseeable. Mere foreseeability of causing injury is not a

This paper is about Cheesecake Factory. Inc (SIC:5812), one of the most famous restaurants chain in the United States. This restaurant chain garnered people’s attention when it was founded in 1978 in Beverly Hills, California. Nowadays, there are hundreds of restaurants that have opened their doors under the Cheesecake name. The signature entrees such as pasta, steak, chicken and fish, as well as tasty appetizers like bread and salad, have made Cheesecake an unforgettable place. No matter where it is, Cheesecake Factory ensures customers will have the same friendly environment and outstanding service. As can be seen, there has been an increase in the number of franchises founded since it was established. As of present, there are about 185

Notably, though qualitative techniques employ intuition, they also incorporate judgment (Chindia, 2016). Relevant opinion is taken from experts and evaluated to determine their feasibility. Since sales persons interact more often with consumers then the likelihood of providing an accurate form of speculation is high. Therefore, when short term Company arrangements need to be made then sales persons will be involved in the exercise. Qualitative techniques also include surveys regarding the needs and preferences of consumers (Chindia, 2016). Thus, a qualitative survey will help in identifying how profitable it will be for a company to produce a certain product. Notably, the Delphi method is also applied in qualitative techniques where experts make initial

The purpose is to run open discussions allowing everybody to speak and share on the topic. One objective is to gain many details, patterns, and understand deep insights. We don’t want anybody to feel intimidated or uncomfortable, the team must select the right participants to conduct an efficient group. It is crucial to set up an outline with the steps of the focus group. It is necessary to learn their attributes and characteristics; more importantly, what is driving them to shop organic. Also, the interaction and role they play with their kids, what kind of essentials are a must when they are shopping. The idea is to have different points of view; selecting a diverse group in age, race, gender, professionals, those who work in creative fields, and family size. The comparisons are going to help us analyze and determine their perception when shopping organic. The data and the statistics researched by the team are going to be very useful to develop the right questions. In the questions, the team should generate creative questions that provide examples, reflections, and experiences. Therefore, listening to keywords, consistency, frequency, and intensity because it leads to discovering big ideas. Lastly, the company needs to motivate the participants to come and participate in the focus group; the invitation should explain the purpose, the time and place, why their opinion is crucial for not only our company but beneficial for them as well, and provide an incentive of a 100-dollar gift card to shop in our

Primary research with consumers: Qualitative and quantitative primary research shall be conducted. In Qualitative research, focus group can be asked questions about existing Kraft Singles, its usage in everyday life, its consumption rate in their family. Research instruments like cameras, recorders can be used. Qualitative data can be gathered for what consumer think about Kraft Singles. Qualitative research can help to identify the different tastes and textures for Kraft Singles.

Saxonville Sausage Company, a 70-year-old privately held family business, produces a variety of pork sausage products, thus already having a loyal customer base. Their Italian sausage, presently branded as Vivio, became part of the Italian sausage market in 2002, yet has experienced flat sales. Therefore, the company needs to increase their awareness, customer base, and sales with their Italian Sausage products. They must now determine an ideal name for their line of Italian sausage, and if they should continue nationally with the Vivio brand name, or create different tactics, including a name change, in positioning the product. In order to gain a clear

Frozen food division (FFD) is the key contributor to Giant Consumer Product 's (GCP) profits which have successfully grown over the past 30 years. The company has two main products lines, Italian frozen dinner “ DinardoTM”, and organic frozen foods “Natural mealsTM ”. However, recently FFD has encountered a shortfall in sales volume and

Current market research done by AEFPA offers insufficient data, so we need to improve data quality. The main goal is the get a clear demographic segmented market overview. One of the problems is that we cannot clearly identify the potential and current pasta consumers clearly – we simply do not know enough about of core target group. In addition we need insights on consumer behavior and habits as we do not know what drives the consumer decision when choosing pasta and when declining pasta. Another advantage of a broad market study would be that it would become clear if there are segments in the

Current market research done by AEFPA offers insufficient data, so we need to improve data quality. The main goal is the get a clear demographic segmented market overview. One of the problems is that we cannot clearly identify the potential and current pasta consumers clearly – we simply do not know enough about of core target group. In addition we need insights on consumer behavior and habits as we do not know what drives the consumer decision when choosing pasta and when declining pasta. Another advantage of a broad market study would be that it would become clear if there are segments in