Saxonville Sausage Company

Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,

Although Kudler Fine Foods has chosen two very specific markets to target, a more thorough understanding of those target markets is needed to deliver what they want. One of KFF’s target markets is gourmands. KFF’s research focus in this area has been primarily on the supply side: Kathy monitors what products the competition is offering, what products are advertised in gourmet magazines, and what products are shown at gourmet conventions and websites. To discover what gourmands want, KFF also needs to research the demand side. Mining on-line blogs and gourmet food forums are two ways KFF can increase its understanding of what gourmands want. Customer surveys, such as the ones KFF currently uses in-store, can also be revised and used both in-store and on-line. Specific areas to be researched include:

Kudler is planning to have an annual revenue increase by 5% within 12 months breaking it down to four categories. A quarter percent gain is anticipated in the projects launch as well as the training of employees’. Profits will increase by a half of a percent during the assessment and alteration of the project with the promotion of the Frequent Shopper Program taking place at this time as well. In each phase of the development customer satisfaction will increase so will revenue, which will lead to an overall increase of 4.75% (Kudler Fine Foods. (2004). Apollo.).

Kudler needs additional market research in the control, monitoring, feedback to evaluate the plan. The marketing strategy will prove success if the company finds new ways for consumers to think of Kudler first when it comes to gourmet and fine foods. Kudler’s products have to stand apart from its competitors to appeal to people. The right price, placement and promotions for the gourmet grocery store will give the stores an advantage over its competition.

In the following discussion of how I performed each task, I will explain the reasoning for my research.

A.1. Steak Sauce is one of the premier brands in the Kraft Foods portfolio, there is little competition, high sales and excellent margins (Kerin & Peterson, 2010). Currently, their closest competitor is Heinz 57 but they are not seen as a direct competitor because they market their sauce as being versatile for all meats. Lawry’s is introducing a steak sauce on April 1, just in time for summer grilling season. They plan on offering a 2 for $5 promotional price. Executives at A.1. need to decide what kind of marketing strategy to use to fight back against Lawry’s.

“In 1970 Cumberland Farms added, for the first time, a gas station to one of its stores, even though major gasoline dealers abandoned their service stations in the wake of the 1973-1974 Arab oil embargo” (Cumberland Farms, Inc., 2007). “Cumberland Farms received unwelcome publicity when the U.S. Environmental Protection Agency charged it, in 1985, with selling gasoline adulterated with alcohol beyond legal limits at 24 of its service stations” (Cumberland Farms, Inc., 2015). “Cumberland Farms withdrew from agriculture in 1986, selling 5,000 acres of Cape Cod land, along with a cranberry processing plant and freezer facilities, and at about the same time it closed down its 400-acre dairy farm in Bridgewater, Massachusetts” (Cumberland Farms,

With the acceptance of this offer, the capital from private label business will be around twenty five percent, and twenty five percent of Johnsonville’s sales will be from the Palmer offer. Originally, the plan created by a team of line workers and others from Johnsonville Sausage Company was capital from private label business could not exceed fifteen percent due to the face that it will compete with the capital from the rest of the business (Roberts, 1993, p. 14). In order to resolve this issue, Stayer needs to regroup with that specific team that originally created this plan. When doing this, the team must collectively find ways and

The focus here is on good quality, good tasting food that will appeal to her and the children. Segment number three is women with teenage children, ages 12 – 17. Our focus on this segment is quick, easy dinners that teenagers will love and work with their hectic schedule. Our last segment would be empty nesters. This segment wants great quality and wonderful recipes that can be “quick and easy” or “traditional” depending on the amount of time available.

This article represents a focus group type of qualitative research. According to Qualitative Research Consultants Association (2015), in focus group qualitative research, a group of individuals who share a need, life circumstance, or habit relevant to the research issue(s) at hand are led in a discussion by a modulator. The focus group discussions often include between two to ten respondents, and are often held face to face. They can also be conducted remotely through videoconferencing, teleconferencing, or

The research design developed by Ann banks and her team were good but it lacked a few things. Firstly the focus group should include more diverse group of demographics i.e. men only and female only group. In this way, a lot of diverse ideas will come to surface which will help in understand the customers effectively. Secondly the stereotype associated with the Italian food that it is meant only for the use by families can influence the opinion of focus group. This can be eliminated by psychological influencing the people in order to get better results.

These focus group provided useful insight into the descision and dicision making process of customers. An additional source of market research is carried out by suggestion card system. Sarto’s claim that it will work hard to implement reasonable suggestions. Access to ongoing market research will be achieved via the publication from the restaurant association but according to adriana como, even though there was sufficent data available in the restaurant association monthly magazine but this infromation not being used. The magazine is just kept for the staff and its never consulted by Mario.

A Focus group is defined as a research technique that collects data through a group interaction, on a given topic from the researcher. Along with this definition are some essential components. Firstly, it states that, focus groups are research methods devoted to data collection. Secondly, it signifies the interaction of group discussion as a source of data. Lastly, it acknowledges the active role of researchers in establishing the group discussion in order to collect data (David, 1996.p.130).

Saxonville Sausage Company, a 70-year-old privately held family business, produces a variety of pork sausage products, thus already having a loyal customer base. Their Italian sausage, presently branded as Vivio, became part of the Italian sausage market in 2002, yet has experienced flat sales. Therefore, the company needs to increase their awareness, customer base, and sales with their Italian Sausage products. They must now determine an ideal name for their line of Italian sausage, and if they should continue nationally with the Vivio brand name, or create different tactics, including a name change, in positioning the product. In order to gain a clear

The use of focus groups as a qualitative and interpretive method of enquiry comprises of a number of strengths and weaknesses.