The Brides Say Yes To The Dress

In Breazeale’s text, “In Spite of Women”, he touches on how the magazine, Esquire, focuses on incorporating content that is solely directed to the attention of the heterosexual man. In the magazine, Breazeale states that it is an attempt to make men fantasize women only sexually which leaves men with the power and control that they believed that had lost post-depression era. Throughout Kenon Breazeale’s text, he shows how that for there to even be a male consumer, there must be women involved. So, while the magazine touched on things like food, apparel, and home décor, Esquire needed to incorporate erotic images of women in order to capture the attention of heterosexual males. In Breazeale’s text, his purpose is to focus on Esquire to emphasize men’s dominating nature over women in society. In my rhetorical analysis, I will concentrate on analyzing how Breazeale argues that Esquire magazine utilized erotic text, cartoons, and illustrations about women to place the consumer role on males.

Large advertising agencies have evolved pseudo-scientific methods through experience, research and intuition that yield a demographic profile of the target audience, who are the most important predictors of purchasing behavior.

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

The wedding ceremony is a celebratory event romanticized by couples nationwide for its ability to unite creativity and tradition in a convenient package. One need only observe the plethora of wedding trends, from outlandishly alternative to stringently orthodox, to understand how important representing individuality remains among contemporary couples. In retrospect, much of the symbolisms attributed to these trends come from centuries of applied social significance; couples see the most value in a marriage celebration which allows them to flaunt their unique qualities as individuals while simultaneously modeling the long-standing customs of preceding weddings. In the 2002 film, My Big Fat Greek Wedding, director Joel Zwick illustrates the

Harwood throws the readers the suggestions to acknowledge the most unlikeable elements of marriage and love. The truth that a woman’s self in Harwood’s time would be completely lost with her wedding vows. This becomes equally relevant to date because of questionable equality between the sexes. Harwood is therefore condoning the practices that endorse

Muriel’s Wedding (1995), written by P.J. Hogan, explores the central notion of relationships. Relationships can be defined as the connection between people and others, and it is these relationships that allow an individual to find and/or reaffirm their identities. More specifically, Hogan conveys that individuals will always seek out others who they can form positive relationships with, which in turn can reaffirm their sense of identity. He also portrays that the outcome of a relationship is not always what individuals expect when they initiate them, and social labels such as marriage may fail our expectations and do not always indicate the true nature of a relationships.

In order to generate astonishing revenue, Mouret’s Ladies’ Paradise employs techniques to create spontaneous desire by playing on customers’ sense of sight, which would help women, who make up the majority of department store customers, realize their independent desires for femininity. The first thing one sees when one walks into a brightly lit department store is the displays. In an appeal to his customers’ sight, Mouret throws brightly colored scarves in heaping piles on a display in the front of the store. According to Elaine Abelson, “Subtlety was not an attribute of merchants in the late nineteenth century. If there was color used, it appeared in massive displays” (44). Such flamboyancy attracts women wishing to release their own creativity, suppressed by the male-dominated society. The lack of harmony in the displays portrays Mouret’s belief “…that customers should have sore eyes by the time they [leave] the shop”

Marriage has often been described as one of the most beautiful and powerful unions one human can form with another. It is the sacred commitment and devotion that two people share in a relationship that makes marriage so appealing since ancient times, up until today. To have and to hold, until death do us part, are the guarantees that two individuals make to one another as they pledge to become one in marriage. It is easy to assume that the guarantee of marriage directly places individuals in an everlasting state of love, affection, and support. However, over the years, marriage has lost its fairy

Marriage has been a heated controversy for the past few years because people often marry for the wrong reasons. Anyone who thinks of an ideal marriage would think of two people loving each other and sharing a personal bond or goals together. Marriage is regularly defined as the legally or formally recognized union of two lovers as partners in a personal relationship. This definition remarks there is an actual connection between two people in marriage, but do people actually consider this when committing to “love” and “support” their partners forever? As research and studies have shown, people ultimately get married for many reasons, except love. This philosophy can be easily applied to the short poem, “Marriage” by Gregory Corso. In this emotional poem, the author argues marriage is more effectively understood or known for culture and convenience rather than through the abstract considerations of love. Here, we can identify people generally decide to marry for the incorrect reasons, for instance the story of the author himself. Corso finds himself confused multiple times, wondering if he should marry to not be lonely, for tradition and for his physical and mental health. He disregards love, a relationship or a connection with his future wife. General ways of convenience like loneliness, health and economic status between cultural stereotypes and religion are usually the true reasons of why people chose to have the commitment of marriage with another person.

In the world of toy marketing, choices are made with direction put in place for both genders (girl and boy). For example, as I walked down each toy aisle, I felt the gender conformity among the parents as they were with their children. With multiple aisles and two dominant colors (pink and purple) designated for girls, the message (in my perspective) marketed on the toy package yelled: “Your ambition is to be stylish, while a nurturing mother who partakes in domestic works!” In addition to the toy packages being in pink, the words (on the toy) were predominately frivolous and amusing. On the contrary, the boys’ aisle contained wide varieties of colors, although the color blue caught my eye the most. The boys’ toys entailed sports, building sets, as well as action figures. Conversely, the message in my perspective, marketed on the toy package screamed: “You have the power to do whatever you want; however, it is imperative that you build yourself physically, as well as train yourself in order to properly excel.” This type of act, referred to as the social role theory—“a gender difference that mainly results from the contrasting roles of females and males” (p.165),—gives a great cause of difference in gender regarding power, nurture, and

This joint family, like any social organization, must face problems such as acceptable division of work, relationships and specific family roles. These familial relationships are managed on the basis of a secular hierarchical principle. In fact, all Indians owe respect and obedience to the head of the family, who usually is the father or the oldest man of the family community. In The Gift of a Bride: A Tale of Anthropology, Matrimony and Murder by Nanda and Gregg, it is explained that, “females [are] placed under the perpetual guardianship of first their fathers and elder brothers, then their husbands.” (Nanda & Gregg 22) Thus, all the spending decisions, studies and profession, or marriage, are exclusively the responsibility of the father after the possible discussions with the other men of the family. Age and sex are the basic principles of this hierarchical system. The eldest sons enjoy greater unchallenged authority than their cadets. Of course men have more authority than women, but older married women have an important role within the family. In fact, the authority of a woman depends on the rank of her husband inside the group. Traditionally, the wife of the patriarch rules over domestic affairs and has considerable power over the other women in the community, especially her daughters- in-law.

In the late 1800’s through early 1900’s women and men were did not “tie the knot” like the women and men do in today’s day. In today’s world, women and men get married because they have many things in common, they are in love with each other, and they choose to get married to one another. In many stories written back then, readers can expect to read about how marriages were arranged and how many people were not having the wedded bliss marriage proclaims today.

During our life we construct many different identities of who we want to portray ourselves as to the rest of society; fashion plays a vital role in generating who we are. With the ideas from Storry and Childs they state that “the way that we dress can either serve to confirm or to subvert various facets of our identities, such as our gender,

Hyper- reality or media accelerate new wedding behaviour to intrude our mind and it permeates our mental.

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity