Essay on Sbe 440 Course Project

8865 WordsDec 4, 201236 Pages
Business Plan Writing for Small Business and Entrepreneurship Course Project Business Plan DeVry University, SBE 440 December 18, 2012 McDonald’s Owner ARS Enterprises, Inc. 1234 Vine St. Table of Contents I. Table of Contents 3 II. Company Description 4 III. Mission Statement 4 IV. Industry & Market Analysis 5 V. Management Structrue 9 VI. Operations Plan 13 VII. Cash Flow 19 VIII. Exit Strategy 21 IX. Appendices 22 Company Description The business that I want to open would be a franchise of a McDonald’s restaurant. McDonald’s is a fast-food restaurant that serves a variety of products, but is mostly known for its…show more content…
Our concentration will be fast service with a quality product, but we also plan to acquire new customers who prefer a sit down meal. As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business. Positioning Statement To provide the best meal possible, while maintaining our speed of service and friendliness of the crew. While it is our main goal to be fast, accurate, and friendly we also want to make sure that the quality is there with our products as this will build repeat business for our restaurant. Offering to customers Fast food service with excellent customer service with a smile. The idea is to be welcoming to customers of all ages and especially to children. We have a variety

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