Scaling Techniques

In experiment 1, participants were instructed to press a key to determine if the stimulus was red, blue, yellow, or green. On the second half of the experiment, the stimulus appeared in grey with only one colored letter which was positioned randomly. Error rates for the experiment were below 2.5% for each condition, which is quite low. Experiment 2 was the same as experiment 1 except that there were 114 data collections instead of 288 and there were 36 practice trials instead of 72. According to experiment 1 and 2 it is suggested that the effect of

He seeks to imply that judgement of a person should be based more on the content

There are four necessary qualities of a good behavioral measure. First, it is important to know the characteristics of what is being measured. Second, the quality and appropriateness of the tools used to measure have to be considered. Third, it is necessary for the person measuring to have the skill required to perform the task. Fourth, how the measurements are used is an important quality of a good behavioral measure.

// the object that the user is thinking about and a question that the user sets for

may have used various techniques such as the quality, cost, time triangle to make a decision

~ Petrina and Horace will rate the bananas chosen for the sample on a scale from 1 to 5. The data collected will be ordinal. Using Petrina and Horace is valid because they both have a keen sensibility for the quality of bananas. Each of them has a broad experience in tasting bananas. They are capable of discerning many gradations of banana quality. They are reliable because they are both accounting professionals and can be trusted to accurately and precisely rate each banana they taste. Using Petrina and Horace is practical because their office is next to the warehouse where all the bananas are stored.

The trials for each of the six conditions were presented in a random order. The experimenter controlled for differences among participants by having them set their own equiluminant point for the cue stimuli and eliminated luminance differences by embedding the stimuli in a random luminance noise. The experimenter also controlled for outliers by eliminating response

To determine scores for qualitative responses such as interview questions, letters of recommendations and previous work experience questions, a scale would have to be created. To determine these scores, the answers would have to be looked at subjectively by the reviewer and given a number on a rating scale. Once the answers are given a numerical value, the total score can be compared to other applicants’ scores to determine who may be more valuable to the company.

The alternative hypothesis, which would be the H1, is participants will recall significantly more paired associates from visual stimulus presentations than from auditory stimulus presentations. The null hypothesis, which is Ho, is participants will recall paired associates at not significantly different levels when visual and auditory presentations are compared.

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

Neutrogena uses a slow, more expensive manufacturing process to mold its fragile soap. In choosing this position, Neutrogena said no to the deodorants and skin softeners that many customers desire in their soap. It gave up the large-volume potential of selling through supermarkets and using price promotions. It sacrificed manufacturing efficiencies to achieve the soap’s desired attributes. (trade-offs that protected the company from imitators)

To help the group analyze which decision to pursue, the group comparisons which supports quantitative and qualitative information from recommending to BUY or NOT TO BUY.

quality, and recognized by the consumer as such. The brand is seen as expensive, but

Price – Price is also important because company should set the price according to the quality of their product and to achieve the target of sales they must set the price which can beat all of their competitors who are selling the similar products. Customer must get the value for his money.

1 2 3 4 5 Large market share Good reputation on brand name Good promotional effectiveness Sufficient material supplies Design specific menu