Scheduling The Frequency And Timing Of The Promotion

1589 Words Sep 2nd, 2016 7 Pages
Scheduling the frequency and timing of the promotion: The campaign must be launched at the same date as the iPhone 5 release date from Apple in the U.K. The frequency must not be fully maximised as the product already has a mass market appeal, therefore it should be kept at a medium level by not annoying the audience too much. Reviewing promotion plan: The entire campaign must be constantly checked alongside the aims to test how effective it will be and any essential actions may be taken to further increase the outcomes or acclimatise the targets. SMART objectives will make this procedure much simpler. If everything is approved and ready, the T.V advert will go on air with various national T.V channels across the nation 7 to 8 times every day. Vodafone should hope the prime target audience is pleased with the lively and vivid advert they have made.
D1- evaluates the appropriateness of business information used to make strategic decisions.
The two functions I am going to be talking about is finance and marketing for my organisation which is H&M.
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Market research is the action or activity of gathering information about consumers ' needs and preferences. H&M need to use market research in order to improve their business and make further plans for the future. Also use advertising to promote their products. It is vital for H&M to do this because…

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