Scheduling The Frequency And Timing Of The Promotion

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Scheduling the frequency and timing of the promotion: The campaign must be launched at the same date as the iPhone 5 release date from Apple in the U.K. The frequency must not be fully maximised as the product already has a mass market appeal, therefore it should be kept at a medium level by not annoying the audience too much. Reviewing promotion plan: The entire campaign must be constantly checked alongside the aims to test how effective it will be and any essential actions may be taken to further increase the outcomes or acclimatise the targets. SMART objectives will make this procedure much simpler. If everything is approved and ready, the T.V advert will go on air with various national T.V channels across the nation 7 to 8 times every…show more content…
Moreover Marketing: Marketing function is responsible for identifying, anticipating and satisfying customer requirements. Marketing involves carrying out market research to find out which types of customer make up a particular market, what they want, where they want it, how they like it and what price. Marketers have an important say in deciding the products that the company produces, the prices charged, the promotions designed to encourage customers, the place where goods are sold. D2 Evaluate an existing, national marketing campaign. The Old Spice “Smell Like a Man, Man” Campaign In 2010 the “Smell like a Man, Man” campaign was born. Proctor & Gamble (Old Spice’s parent company) launched this brilliant campaign in the United States, to market their Red Zone After Hours body wash for men. The main objective of the campaign was starting a conversation between men and women about body wash. Essentially they wanted to get people talking about their brand and to generate enough interest to boost sales. In order to achieve this goal, P & G did their market research and realized that 60% of all body washes are purchased by women. In order to increase sales, Old Spice would first have to win over female shoppers. Old Spice

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