Schindler India Case Analysis

Before beginning any new thing the first thing we need to is gathering information regarding the new thing which makes easier to perform new task. In this case Melissa gathered and learned many things before visiting to the Italy, Venice. The parent company at US was doing negligence and doesn’t provide the information to the partner company at Venice as per requirement on time. When Melissa travelled to Venice and had face-to-face communication with their partner company at Italy, she realizes the reason for the frustration as the parent company at US has not provided the basic information regarding the product. She was successful on answering all the quarries of the partner company and also maintains the positive relationship for the business in the future. The partner company also agrees to discuss details for the next fiscal year plan. The partner company appreciates Melissa’s ability of communicating and the performance of her and also the partner company arranges a formal dinner program in her honor. So face-t- face communication helps to gather all the necessary

Attracting foreign capital (Indian government encouraged foreign investment) for new ventures. Foreign investors feel more comfortable working with a reputable party. Appendix 7 provides evidence of this (e.g. ventures with IBM, AT&T, Bell Canada).

Pricing can play an important role in the success or disaster of any product. Too high a price and the product will fail; too low a price and not enough profits will be made to sustain business operations (Hisrich, Peters, & Shepherd, 2014). The key is to make the customer think that they are paying exactly the right price for the product. Anything else though in this regard means the product is not positioned well in the mind of the consumer. First of all, Gril-Kleen will have to decide on what sort of strategy it needs to pursue. This strategy is decided on three factors namely costs, margins and competition.

The table 8 demonstrated how was the delivery of service by AFRICEL-TEMPO to his customers which came out with a conclusion that 36.5% of customers preferred the delivery of services as fairly good, the rest 32.6% of the respondents said that the delivery of service was good, 13.5% of the respondents said that the delivery of service by AFRICEL-TEMPO was excellent, 13.9% of respondents said that it was fair and 3.5% of the respondents said that it was poor.

Silvio spent weeks trying to juggle the relocation of his family and setting up the company infrastructure. As a result of the juggling, neither goal was executed well. Silvio needs to become more accepting of alterations to his business plan. Silvio was determined to follow his business plan even if the market revealed better alternatives. A good example of this was the decision to strictly offer a standard product line with no customization. Customers were pretty clear that the standard product line would not be acceptable for the first two orders that Schindler India received.

Companies can choose many ways to set prices, skimming price strategy where a company sets a higher price than normal and a penetrating price where low initial price is set. “Pricing

The Robustness of the Effects of Consumers’ Participation in Market Research that pointed out three different point of customer service.” The first expecting to evaluate on the service provider’s performance evaluation is enduring and lasts beyond the immediate aftermath of the service

It also takes us in the quest of understanding and analyzing one of the main bets of the new CEO Jeff Immelt, which were the Imagination Breakthroughs, best known as IB’s looking at one example in an specific division of the company, the Transportation branch; one of the many complex and

Some of the advantages of an initial high pricing strategy are: 1) the high initial price does not attract competitors from the market 2) it communicates the image of a quality product 3) can extract the maximum revenues from the market while facing no competition from other vendors, 4) leaves room for initial promotions or bulk discounts. By 1979 ODI would have already gained enough market-share to effectively use economies of scale to bring down their average costs allowing them to further lower their prices. A lower price will discourage firms from entering the market as potential competition.

Another cause is represented by the Manager’s idea that he can develop a well-established business in the Eastern German because of cheap labor and raw materials. His choice to expand on German marketplace was not based on rational facts or clear developed objectives.

Having tested the product already in the Netherlands, UK, and France it has been apparent that KONE should price the MonoSpace system just marginally higher than the present PH, PT and PU systems. However, knowing the sales data in Germany, PH elevators account for 60% of the low-rise market sales due to their economical pricing structure because builders are really mindful of cost. Given the said data, we could set a low discount price point of around DM72,000, just slightly undercutting the PT system. This would insure that we gain sales from PH markets without killing the PT and PU markets which compels 40% of the sales.

Indian customers are price sensitive and put a lot of emphasis on value for money.

Keeping these realities in mind, it is very much obvious that for this market, we choose and follow a value based pricing and do not keep the price of the product too high. It is advisable rather to follow an average pricing and let the consumers build some enthusiasm around the product.

Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians

We would like to thank Professor Dr. S. Bharadhwaj (Chair Professor of Marketing) for his guidance at every step during questionnaire