Scholarly Journal Article Summary

The paper will began by an overview of the social media sector accompanied by its impact on human behaviour. I will then talk a bit about the modern marketing strategies which companies are using through social media. Later on I will describe the Statistics that Show Social Media is the Future of Customer Service. Finally the essay will conclude with my opinion about the impact of social media on today’s business world and human life.

Research on the subject of using social media for advertising began with the review of several scholarly articles. The Journal of Marketing published an article named “From Social to Sale: The Effects of Firm-Generated Content in Social Media on Consumer Behavior” on January 1 of this year. The authors conducted a study on consumer behavior linked to social media and e-mail advertising. Their results are promising. A separate article was published in April on the use of social media in sales. This article, “The Use Of Social Media In Sales: Individual And Organizational Antecedents, And The Role Of Customer Engagement In Social Media”, tested a model

Möller (1999) has critically examined and analyzed the effectiveness, risk, and safety measures of using benzodiazepine that is consistent with Batelaan, Van Balkom & Stein (2012) idea. Moller (1999) argues that as much as benzodiazepine has many survival values, the drug is crammed with notable side effects and risks that can jeopardize the health of the patient. The author presented traceable basic pharmacotherapy of benzodiazepines that has played an imperative role in accounting the side effects of it. In addition, the author has provided pharmacological properties of benzodiazepines and linked the properties with side effects and potential risks. The author has analyzed the clinical indications and

Using the multitude of resources the authors draw from, they study the results of a survey of several hundred companies using online marketing in order to determine the best practices for those advertising strategies. The authors ascertain that social media marketing is only as effective as the prevailing psychological factors in which social media works. These factors are inherent in human communication, not only on the internet, but in the real world as well. The authors state that there are communities of people using social media and that “these communities often thrive because the members primarily are drawn to one another. The importance of person-to-person affinity – and the ability to interact with these other humans – typically trumped the role of the sponsor’s goods or services or the presence of other features in the online communities.” (Moran 232) What the authors are saying is that social media is a new tool in order to bring similar consumers together and that if a company wants to be successful in social media marketing, they must concentrate on the human connection rather than their product or services.

The scientific journal article “Association of Child Poverty, Brain Development, and Academic Achievement” was written based on a study which had the objective to determine whether abnormal patterns of structural brain development are a mediator for the relationships between household poverty and poor academic performance. Authors and scientists Nicole Hair, Jamie Hanson, Barbara Wolfe, and Seth Pollak did research to better understand the link between children that live in poverty and their general poor performance in school, shown by lower standardized test scores and lower educational fulfillment. Between the years of 2001 and 2007, the longitudinal study analyzed multiple magnetic resonance imaging (MRI) scans of 389 different developing

During this peer review assignment, we were assigned two individuals to give us feedback on our papers. The two individuals who read over my paper was Kelsie Brooks and Ashlyn York, they both explained what my paper was written over, then they provided me helpful feedback on what to add or revise throughout the paper. Brooks explained how I needed to elaborate more on the paragraph about memories, and York wrote how I should fix my grammatical errors. So, therefore, I added more to the paragraph about memories, revised some sentences, and corrected a lot of my grammar within sentences.

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Nowadays the social media is deeply entrenched in our lives. “Media richness theory” defined by Daft and Lengel, (1984) (See annex 1) is stated as “The ability of information to change

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

The authors’ main audience target is overall, the owners of clothing companies such as Forever 21, Nasty Gal, American Apparel among others. Likewise, the authors try to promote the idea that bloggers have the opportunity to make more profit by contacting clothing companies that desire to advertise their products (472). The authors' purpose of the article is to provide a better understanding of what drives people to constantly follow “new trends.” According to the article, customers keep tabs on social media in order to build a relationship with the brand (472). The study was divided into two phases, phase one being online interviews among fashion enthusiasts with 109 subjects. The results of phase one reflect the implications the authors are trying to demonstrate. Nonetheless, it is important to notice that most of the subjects are between 19 and 25 years of age, which could lead to an explanation into why the study reflected a vast use of social media. Phase two consisted of surveys that targeted consumers that were walking out of stores. The second phase was a sample of people that were fashion aficionados, clothes, and accessories in particular (473). The results of both phases demonstrate that the participants trust a certain brand because they heard or saw on social networking sites that certain brand was reliable. Even though the study was aimed particularly aimed to fashion enthusiasts, there could be a misconstruction of the general public that buys clothes (475).

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.

use. Once registered, businesses can create individual profiles for their business and start posting content, such as industry trends, company news and promotional information right away. This phenomenon has only developed within the last decade, thus social media research has largely focused on (1) defining what it is through the explanation of new terminology and concepts that makeup its foundations, and (2) exploring the impact of a company’s integration of social media on consumer behavior. This paper begins with an explanation of terminology that defines social media marketing, followed by a discussion of the four main themes found within current research studies: Virtual Brand Communities, Consumers Attitudes and Motives, User Generated Content, and Viral Advertising.

In today’s world, the goal of many large companies is acquiring customers that not only like it’s products or services, but is committed enough to make repeat purchases. This is brand loyalty. People who are loyal to a brand will continue to purchase the product or service from the same company despite the difference in price or lack of convenience. They will do this even though a competitor may offer a superior product. It can be more difficult today than in recent years to develop customers who are truly loyal to a brand. The technology that is available today allows people to view a variety of options easier and be more mindful about their purchasing decisions. Social media provides the consumer base a way to

by Laura Mayes. I believe that the key elements in this particular case study is described thoroughly. It identifies the need of social media and how effective the tool is for today?s industry. The case study initially starts off with the history of Coca-Cola and how marketing and advertising was done many decades ago. According to the study, Coca-Cola has had ??over 46 advertising slogans with numerous marketing campaigns to go along with them. 18 Campaigns have focused from sales of the product, quality of the product and moments in life in which coke is

Online brand managers should indentify this as an opportunity to make use to these media to create a brand identity among the target group of customers. Advent of social networking sites has increased helped the brands which promote online to reach to a larger audience. Two way communication process in the online media has helped the customers also to find solution to their queries and to get valuable opinions and reviews about certain products which they are looking for.