School Bus Safety Campaign : An Exciting Time For Many Young Students

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Going to school is an exciting time for many young students. The first time getting on a school bus for your first day of school can be scary yet exciting. Many students are anxious about how their first day of school is going to go and worried about getting lost. What most kids don’t think about are the dangers of distracted or unlawful drivers as they get on or off of a bus. The illustrator of the visual I chose uses context, purpose, color, movement, and text to trigger an emotional appeal from the viewers. The use of those aspects helps persuade drivers to obey traffic laws. The Government of Alberta’s Office of Public Safety recognized this visual as its campaign title in 2011. It was designed by Calder Bateman Communications and displayed in a public newsletter for its school bus safety campaign. Calder Bateman Communications received three distinct awards listed as Poster Single, Public Service Print, and Art Direction. CBC used Figure 1 for a public safety campaign sponsored by the Office of Traffic Safety in Alberta Canada. It was used among other images to display the danger drivers put themselves and others in every day when they start up a vehicle. The image was used for bus safety to make people aware of the dangers drivers put children in if they don’t stop for red flashing lights. This image was among others that promoted public safety and obedience to traffic laws in the topic of commercial drivers, bicyclists, distracted driving, and recreational vehicles.

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