School Newspaper, Fanshawe Interrobang ( House, 2013 )

1504 WordsJul 31, 20167 Pages
school newspaper, Fanshawe Interrobang (House, 2013). However, the population of this segment is about half of the population at Western University. Fanshawe is also located further away and the college does not offer free public transit to its students, which would make it much more difficult for students to get to the cafe (House, 2013). Also, as with Western University, many of Fanshawe’s students would not be around the area from May through August, meaning that business would be slow during these months if Greig and Peck choose this segment to target (House, 2013). Target Segment 3: High School Students Pros Cons - Students have spending money from part-time job - Have less personal expenses since they usually live with their parents - More inclined to engage in non-alcohol related activities - More free time in the summer months - No direct advertisement (no specific school paper) - Unable to sell alcohol to them due to their age (14-19 years old) - Students often rely on public transit and parents for transportation and Richmond location may not be close enough for students to walk - Uncertainty interest of students with coffee-focused menu - Students wouldn’t be able to go during most daytime hours Due to the fact that high school students usually live at home and have part-time jobs, they may have more spending money than university students because they typically would not have rent, bills, tuition to pay and expensive textbooks to buy at this time (House,

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