Scientific Method and Desk Research Essay

To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.

There are many ways of searching for relevant data sources such as the Internet, books, previous reports, etc. However, you must take in to account how long it will take to research these different sources, whether they are available and how accurate and unbiased they are.

In addition to acquiring data in varying formats, (as outlined above), data from a range of stakeholders will also be

To ensure the data I find is suitable for the purpose of the research, I should agree guidelines for exactly what is needed and in what format with my manager or whoever set the task.

This data has been compiled by the sales department in order to attract future customers, therefore specific and primary data.

There are many ways of searching for relevant data sources such as the internet, books, previous reports and speaking to the team. However, you must take in to account how long it will take to research these different sources, whether they are available and how accurate and unbiased they are.

In reading the previous paragraph; which method would be best in the collection or data, analyst, and response to

In this assignment I will be explaining the reasons for selecting the particular method of data collection for a selected product/service.

There are a number of methods of collecting data, some of them are – questionnaire, surveys, checklists, interviews, observations, focus group etc (Cordray, 1986; Einhorn and Hogarth, 1986).

Using your own organisation information to identify a specific area of data. Analyse the data and present your findings in a way that will assist an aspect of decision making in the area of data selected. Your analysis should be presented in a report covering:

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

It should be mentioned that data collection is in fact the research step. This step can be very involved and time consuming. A person will be required to gather any and all information available on their chosen subject. If the desired information is lacking, then he or she will need to create the data. This data will then need to be compiled into one place for the researcher to analyze it. After analyzing the data, any and all findings should be presented. This can be a rather lengthy step because summarizing, reporting, statistically analyzing, and presenting the findings can consume more time than all the other steps combined (Hagan, 2010).

We have also collected data from the securities market, different websites, different books and different journals.

This type involves gathering information from within the organization. As all organizations keep their records and statistics, retrieving such valuable data is beneficial and often underused. Sales, financial, storage and transport data are examples of internally available data. These types of data are useful for identifying an organization’s most profitable product and customers. Such a method has the advantage of being cheaper, quicker and more accurate compared to searching from outside the organization.

Generally, two sources of data are in existence: primary and secondary. In my research project, I intent to utilize both sources. The rationale for my choice of both sources is that in research work, there is a need that one use almost all available secondary data sources before undertaking to complete a primary study (Sappleton, 2013). In addition, secondary data is readily available and will give insight into the development of a hypothesis for my study. Therefore, I will check all the available data sources from peer reviewed journals both at the university library and online through google scholar and other search engines. Accessing sources from the library will need permission from the librarians while completion of the primary study will need an informed consent of the participants.